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S/NInformation & Instructions
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1Existing site (before migration): NA (Please refer to other market sites for reference)
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2Pillars (these overlap):
• Business
• E-Commerce
• International Guides
• Culture
• Sustainability

Types of content FPD can consider to fit within the above pillars:
• Knowledge-related content: Build trust & thought leadership / Resource base (Generalise)
• Brand-related content: Position DHL as top-of-mind brand (Acclimatise)
• Service-related content: Provide DHL as a solution / Addressing market needs & personas (Specialise)

You may refer to the pitch deck for more information on the above.
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3Please view brand documents to understand more about DHL & DHL Express
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4Types of content:
• Short pieces (500 words)
• Long sky-scraper pieces (1001-2000 words)
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5Add 1 suitable image to each article (Labelling with a high ranking KW). We must use images from the media library. Please see the DHL Optimisation Checklist Guide for updated instructions.
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6Housestyle (this list will be updated based on edits we get)

Currencies:
• State the currency used (e.g. US$, S$, AU$, etc)

Word choice:
• e-commerce (not "ecommerce")
• re-evaluate (not "reevaluate")
• pre-empting (not "preempting")
• in-person (not "in person")
• COVID-19 (not "Covid-19")
• global delivery (not "global distribution")
• logistics (not "logistic")
• use em dash "—" instead of "-"
• Use "DHL Express" instead of "DHL"
• Things about warehousing and freight forwarding is not part of DHL Express, so avoid mentioning (DHL Express specialises in international express door-to-door delivery, however other divisions of the Deutsche Post DHL Group offer specific freight forwarding, contract logistics, and international standard parcel delivery)

Internal links:
Link to 'Open a DHL Express Account': https://shipping.dhl.co.nz/ContentHubAccount
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7Upload completed articles & images to the individual market blog folders: DHL NZ Blogs
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8Refer to DHL Optimisation Checklist Guide for checklist-specific instructions
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For Tech:
Example Checklist in NZ ENT folder
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