[EXTERNAL TEMPLATE] Experiment RASCI
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Experiment StageResponsibleAccountableSupportingConsultedInformed
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Ideate
- Providing ideas to backlog
- Utilizing relevant data points
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Prioritize
- Scoring ideas along set criteria
- Final determination on what gets executed
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Test Design
- Audiences, metrics, sample size, etc.
- Test plan creation
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Creative Design
- Develop relevant assets for variations
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Variation Build
- Develop relevant code to test plan
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Optimizely Implementation
- Set audiences, metrics, etc. within platform
- Set relevant feature variables and keys
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QA & Launch
- Whitelist user IDs for experience testing
- Approve and hit 'Start'
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Results Analysis
- Determine success and learning(s)
- Distribution of results to stakeholders
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