Marketing Channel Plan - Template
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ChannelStrategyBudgetTimePeople We Have (Now)People We Need (Future)Desired OutcomeMetrics to Measure
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OWNED
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WebsiteBuild internal links after content pieces are launched. Add CTAs to blog posts. $10-20 mins/weekNAMENAMEIncrease pages per visit.Traffic
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Blog / ContentWrite and publish blog posts to drive organic traffic, repackage blog posts into white papers and guides, drive paid traffic, etc.$20-30 hours/weekNAMENAMEIncrease organic and paid traffic.Subscriptions, downloads (Leads - MQLs, SQLs, Opportunities)
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House Email ListMonthly newsletter.$2-3 hours/monthNAMENAMEDrive visits.Open rate, clicks, unsubscribe rate
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Email nurturing program mapped to lead source and buyer persona.$10-15 hours setup per nurture program
1-3 hours/week to maintain and develop
NAMENAMEIdentify prospects and pull down the funnel.Open rate, CTR, MQLs generated
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FacebookDaily post to company page, content boost.$30-60 mins/weekNAMENAMENew social channel subscribers, traffic to company website.Clicks, post reach, post engagement, growth in followers
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LinkedInDaily post to company page.$30-60 mins/weekNAMENAMENew social channel subscribers, traffic to company website.Clicks, post reach, post engagement, growth in followers
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TwitterDaily post to company page.$30-60 mins/weekNAMENAMENew social channel subscribers, traffic to company website.Clicks, post reach, post engagement, growth in followers
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EARNED
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Email & Social OutreachIdentify relevant publications and social influencers who could share our content (Twitter). Periodically share our content with them.-1-2 hours/weekNAMENAMEInfluencers will share/link our content via social channels and website.Referral traffic, links earned
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Speaking at Conferences Identify relevant conferences and contacts for unpaid speaking engagements.-1-2 hours/weekNAMENAMETo be invited to speak at conferences.Sales inquiries (leads)
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PAID
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FacebookAds and sponsored posts targeting our buyer persona (Retail Steve). Prospecting and retargeting. TBD10-15 hours/monthNAMENAMEDownloads and sales inquiries.Leads from channel: CPA, Leads, MQLs, SQLs, Opportunities, Deals won
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LinkedInAds and sponsored posts targeting our buyer persona (Retail Steve). Prospecting and retargeting. TBD10-15 hours/monthNAMENAMEClicks leading to downloads and email signups. InquiriesLeads from channel: CPA, Leads, MQLs, SQLs, Opportunities, Deals won
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Paid SearchDrive paid traffic to landing pages for white paper downloads and consultations (offering products and services). Prospecting and retargeting. TBD10-15 hours/monthNAMENAMEInquiries.Leads from channel: CPA, Leads, MQLs, SQLs, Opportunities, Deals won
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Sponsored PlacementPartner with relevant media publications (such as VentureBeat) for paid content syndication.Case-by-case5 hours/monthNAMENAMEDownloads and email signups from referrers.# of emails collected / # of downloads
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Created by:
Mitosis Consulting
www.mitosis.us
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