ABD
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DIY - Basic Website Audit
(To edit: File > Make a copy)		Status
yes / no		Notes
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Are the titles & descriptions a good length? (not too long or too short)
(To see go to Google and type in: "site:yoursite.com")
noAlso see what doesn't belong (templates, old pages etc)
i.e /sample-page, /home-2
3
Do titles and descriptions communicate the purpose of that page?
(Continue looking at "site:yoursite.com")
yesCan you tell what the page is about before clicking on the link?
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Is google showing any non-secure versions of your site?
(type in: "site:yoursite.com inurl:http:")
(no results is a good thing)
Unsecure = http: (no SSL certificate or incorrectly installed = no padlock)
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Search for your company name, do you occupy the first 2-3 results?Branded search: make sure your name/brand lead to you
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Do you have a sitemap.xml and robots.txt?yoursite.com/sitemap.xml & yoursite.com/robots.txt
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Do you hany any broken links on the homepage?Broken links = bad user experience
Click on all the links you see to find out, or use a free scanner like: dead link checker
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Do you have a "contact us" & "about us" page?If you dont have one, you should. And link to them from the menu.
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Is your site mobile friendly?
Verify here: Mobile Friendly Test 		It is VERY important to have a site that is mobile friendly.
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Is your site fast?
Check here: Page Speed Insights 		Fast sites = better user experience and more traffic
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Does your page have rich results?
Verify here: Rich Results Test 		Rich results are used to enhance your site in search engines,
but if it is incomplete or wrong it can hurt.
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-BONUS-
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Do you have any images over ~120kb?
Hint: look at the results of page speed insights from cell #10
or look in Wordpress.		Unless you need to showcase beautiful pictures they dont need to be 2000x2000px and 1mb.
They make your sight VERY slow and will hurt your traffic
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Can you tell within a few seconds what is the purpose of the site?
Just open your homepage, don't scroll down & have a look		Look for:
-Call To Action "above the fold" (without having to scroll down)
-Heading with relevant message (H1 tag should be similar to page title)
-Company name, Logo, & Contact Info
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Do you have duplicate content on your site?
Check here: https://www.siteliner.com/ 		Look at the graphs and examples in the results, you should aim for 15% or less.
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Register your site on Google Search Console for freeGoogle Search Console allows you to see:
-Search Analytics & Traffic
-Errors & Enhancements
-Submit sitemap.xml
-Test robots.txt
-Receive Alerts
& Much More
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