HIMS.xlsx

	H	K	L	M	N	O	P
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3							Q4 extrapolated
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5		2019	2020	2021	2022	2023	2024
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7	Revenue	83	149	272	527	872	1470
8	Growth Rate		80%	83%	94%	65%	69%
9	Cost of Revenue	38	39	67	118	157	320
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11	Gross Profit	45	110	205	409	715	1150
12	Gross margin	54%	74%	75%	78%	82%	78%
13	Marketing	63	59	136	273	446	650
14	Ops and Supprt			48	77	120	200
15	Tech and dev			22	29	48	80
16	G&A	56	66	114	98	130	170
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18	Total Operating expenses	119	125	320	477	744	1100
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20	EBIT	-74	-15	-115	-68	-29	50
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22	Taxes	0	0	0	0	0	0
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24	NI	-74	-15	-115	-68	-29	50
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27	Cash and ST Investments		100	145	180	220	255
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29	Diluted shares out			187	205	209	235
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31	Avg share price	10	10	10	5	9	20
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33	Market cap	0	0	1870	1025	1881	4700
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35	EOP customer cound		0.3	0.55	1	1.5	2.2
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37	Cost to acquire each new customer			544	607	892	929
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39	Rev / customer		497	495	527	581	668
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