Partner Webinar Checklist
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Partner 1Partner 2Partner 3Final
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GOALS
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What is your organization's overall strategic goal this year?
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What is your marketing department's strategic goal this year?
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What goal (specific) do you have for the webinar?
NOTE: "Leads" is not a good goal. "Five C-levels who agree to a demo during registration." is a good framing for a goal
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How does this goal ^^ fit into your larger strategy in A3?
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Assign DUE DATES for the reporting below SEE BELOW
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AUDIENCE
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What is the number problem you're hearing from your future customers?
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What is the number problem you're hearing from your CURRENT customers?
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What is the second biggest problem you're hearing from your future customers?
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What is the second biggest problem you're hearing from your CURRENT customers?
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What are the top three demographics we want to target?
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Demographic 1
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Demographic 2
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Demographic 3
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What are two additional demographics we could test?
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Demographic 1
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Demographic 2
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What stage of the buying cycle do we target?
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What do these buyers ALREADY know?
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What do you think they're Googling to find answers?
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When YOU Google it, what do you find?
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Are there gaps your organization can fill?
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ALIGNMENT
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Response SLA
NOTE: Recommend between 2-24 hours
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Escalation path for issues/concerns
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Conflict resolution team
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IDEATIONPartner 1Partner 2Partner 3Final
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Speakers
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Primary customer problem the webinar will solve
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Secondary problem the webinar will solve
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Existing owned media solving the problem (list all)
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Abstract of solution.
Include bullet points for main takeaways.
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Theme Idea 1
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Theme Idea 2
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Date Suggestions
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Promotion Idea 1
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Promotion Idea 2
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Promotion Idea 3
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Promotion Idea 4
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Promotion Idea 5
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CTA Suggestion AFTER Webinar
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PRODUCTION: Pre-EventPartner 1 - Next StepPartner 2 - Next StepPartner 3 - Next StepDUE DATEDone
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SlidesDONEDONEDONE10/1X
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Promotional GraphicsNADONENA10/1X
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Promotional CopyNANADONE10/2X
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Registration Page (with form, corresponding webinar platform setup)DONENANA10/3X
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Internal WOMDONEIN PROGRESSNOT STARTED10/5
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Email Invitations
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Social Promotion
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Digital Ads
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Other Promotion
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Reminder Cadence
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REMEMBER TO ENGAGE ON SOCIAL DURING THE EVENT!
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PRODUCTION: Post-EventPartner 1 - Next StepPartner 2 - Next StepPartner 3 - Next StepDUE DATEDone
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Thank You & We Missed You
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Sales Meetings
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Nurture Cadence
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Video Post-Prod Work
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Video Posting (include link when live)
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Slideshare Post
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Follow-Up Blog Post (include link when live)Example: https:blog.link.comExample: Backlink: http...Example: Backlink: http...
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Follow-Up Blog Post 2 (include link when live)Example: Backlink: http...Example: https:blog.link.comExample: Backlink: http...
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Social Promotion
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Email Promotion
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MEASUREMENTPartner 1Partner 2Partner 3DUE DATE
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Registrants Driven
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Follow-Up "Engagement" (Define: clicks, opens, form fill?)
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New Names Added to DB
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Meetings Set
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Pipeline Sourced
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Pipeline Influenced
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Revenue Sourced
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Revenue Influenced
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Post Content Reach
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Post Content New Names Added to DB
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Post Content Meetings Set
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Post Content Pipeline Sourced
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Post Content Pipeline Influenced
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Post Content Revenue Sourced
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Post Content Revenue Influenced
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General Perception: How did it go? Scale: 1-5544
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What went awesome?
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What can we improve next time?
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