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Marketing Strategy Plan10/14/2026
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WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
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Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
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1Executive summary10/15/202610/20/20260240000
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1.1Objectives of plan10/15/202610/16/20260800OpenMedium00
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1.2Challenges of organization10/16/202610/17/20260800OpenMedium00
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1.3Expectations if marketing plan was successful10/17/202610/18/20260800OpenMedium00
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1.4Alignment10/18/202610/19/20260000OpenMedium00
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1.5Mission10/19/202610/20/20260000OpenMedium00
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2Target markets10/21/202610/24/20260240000
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2.1Demographics10/21/202610/22/20260800OpenMedium00
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2.2Lifestyle10/22/202610/23/20260800OpenMedium00
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2.3Actions10/23/202610/24/20260800OpenMedium00
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3Organization’s strategies and plans10/25/202610/30/20260240000
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3.1New products, markets10/25/202610/26/20260000OpenMedium00
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3.2Promotions10/26/202610/27/20260000OpenMedium00
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3.3Expansion10/27/202610/28/20260800OpenMedium00
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3.4Assessment10/28/202610/29/20260800OpenMedium00
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3.5Current marketing efforts10/29/202610/30/20260800OpenMedium00
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4Marketing metrics- performance/interactivity10/31/202611/4/20260160000
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4.1Search Engine positioning (for keywords )10/31/202611/1/20260800OpenMedium00
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4.2Analytics11/1/202611/2/20260000OpenMedium00
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4.3Facebook Insights/ likes11/2/202611/3/20260000OpenMedium00
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4.4Twitter activity11/3/202611/4/20260800OpenMedium00
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5Industry analysis11/5/202611/11/20260320000
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5.1SWOT situational analysis11/5/202611/6/20260800OpenMedium00
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5.2Competitor analysis and environment11/6/202611/7/20260800OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )11/7/202611/8/20260800OpenMedium00
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5.4Market research/Consumer insights11/8/202611/9/20260000OpenMedium00
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5.5focus group11/9/202611/10/20260000OpenMedium00
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5.6If service organization11/10/202611/11/20260800OpenMedium00
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6Service blueprint11/12/202611/14/20260160000
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6.1Service gap analysis11/12/202611/13/20260800OpenMedium00
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6.2Summarize challenges11/13/202611/14/20260800OpenMedium00
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7Brand Blueprint11/15/202611/23/20260400000
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7.1Brand Personality– How to get your brand unstuck?11/15/202611/16/20260000OpenMedium00
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7.2Current image, mindset, behavior11/16/202611/17/20260000OpenMedium00
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7.3Desired behavior11/17/202611/18/20260800OpenMedium00
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7.4Challenges to overcome11/18/202611/19/20260800OpenMedium00
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7.5Brand Properties11/19/202611/20/20260800OpenMedium00
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7.6Product/service features11/20/202611/21/20260800OpenMedium00
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7.7Logo11/21/202611/22/20260800OpenMedium00
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7.8Tagline11/22/202611/23/20260000OpenMedium00
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8Brand Essence11/24/202612/1/20260400000
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8.1Organizational touchstone11/24/202611/25/20260800OpenMedium00
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8.2Customer insights and key benefit11/25/202611/26/20260800OpenMedium00
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8.3Recommendations for Clarified Brand11/26/202611/27/20260800OpenMedium00
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8.4Suggestions for Logo, Tagline11/27/202611/28/20260800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)11/28/202611/29/20260800OpenMedium00
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8.6Universal Selling Points (USP)11/29/202611/30/20260000OpenMedium00
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8.7Value Proposition11/30/202612/1/20260000OpenMedium00
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9Brand Blueprint Elements12/2/202612/14/20260720000
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9.1Competitive context12/2/202612/3/20260800OpenMedium00
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9.2Target markets12/3/202612/4/20260800OpenMedium00
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9.3Current image, mindset, behavior12/4/202612/5/20260800OpenMedium00
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9.4Desired behavior12/5/202612/6/20260800OpenMedium00
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9.5Challenges to overcome12/6/202612/7/20260000OpenMedium00
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9.6Brand Properties12/7/202612/8/20260000OpenMedium00
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9.7Brand Essence12/8/202612/9/20260800OpenMedium00
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9.8Customer insights/benefit12/9/202612/10/20260800OpenMedium00
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9.9Brand Recommendations (logo, tagline)12/10/202612/11/20260800OpenMedium00
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9.10Brand Promise12/11/202612/12/20260800OpenMedium00
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9.11Universal Selling Points12/12/202612/13/20260800OpenMedium00
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9.12Value Proposition12/13/202612/14/20260000OpenMedium00
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10Integrated Media Sample12/15/20261/5/202701200000
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10.1Flyers/ brochures12/15/202612/16/20260800OpenMedium00
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10.2YouTube -Video12/16/202612/17/20260800OpenMedium00
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10.3Facebook12/17/202612/18/20260800OpenMedium00
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10.4Twitter12/18/202612/19/20260800OpenMedium00
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10.5Email blast12/19/202612/20/20260800OpenMedium00
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10.6Blog12/20/202612/21/20260000OpenMedium00
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10.7Social bookmarks12/21/202612/22/20260000OpenMedium00
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10.8Pinterest12/22/202612/23/20260800OpenMedium00
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10.9Instagram12/23/202612/24/20260800OpenMedium00
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10.10TV/radio12/24/202612/25/20260800OpenMedium00
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10.11Infographic12/25/202612/26/20260800OpenMedium00
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10.12Newspaper12/26/202612/27/20260800OpenMedium00
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10.13Posters12/27/202612/28/20260000OpenMedium00
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10.14Newsletter ( online)12/28/202612/29/20260000OpenMedium00
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10.15Personal networks12/29/202612/30/20260800OpenMedium00
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10.16friends, family, org.12/30/202612/31/20260800OpenMedium00
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10.17Local businesses12/31/20261/1/20270800OpenMedium00
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10.18WOM friends1/1/20271/2/20270800OpenMedium00
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10.19Events1/2/20271/3/20270800OpenMedium00
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10.20Past participants/buyers1/3/20271/4/20270000OpenMedium00
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10.21Partner organizations1/4/20271/5/20270000OpenMedium00
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11Implementation (What resources)1/6/20271/13/20270400000
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11.1staff1/6/20271/7/20270800OpenMedium00
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11.2management1/7/20271/8/20270800OpenMedium00
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11.3staff availability1/8/20271/9/20270800OpenMedium00
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11.4expertise to implement the plan1/9/20271/10/20270800OpenMedium00
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11.5outsource elements of plan (use outside vendors)1/10/20271/11/20270000OpenMedium00
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11.6time1/11/20271/12/20270000OpenMedium00
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11.7resources (financial)1/12/20271/13/20270800OpenMedium00
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12Monitoring Evaluation1/14/20271/20/20270320000
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12.1Monitoring metrics1/14/20271/15/20270800OpenMedium00
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12.2Website - Google Analytics1/15/20271/16/20270800OpenMedium00
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12.3Social media insights1/16/20271/17/20270800OpenMedium00