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Create professional Gantt charts in GanttPRO in a few clicks
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Marketing Strategy Plan1/22/2025
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Color
WBS Number
Task name / TitleAssigned to
Planned start date
Planned end date
Deadline
Progress (%)
Duration (hours)
Estimated hours
Time log (minutes)
StatusPriority
Task description
Cost
Actual cost
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1Executive summary1/23/20251/28/20250240000
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1.1Objectives of plan1/23/20251/24/20250800OpenMedium00
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1.2Challenges of organization1/24/20251/25/20250800OpenMedium00
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1.3Expectations if marketing plan was successful1/25/20251/26/20250800OpenMedium00
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1.4Alignment1/26/20251/27/20250000OpenMedium00
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1.5Mission1/27/20251/28/20250000OpenMedium00
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2Target markets1/29/20252/1/20250240000
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2.1Demographics1/29/20251/30/20250800OpenMedium00
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2.2Lifestyle1/30/20251/31/20250800OpenMedium00
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2.3Actions1/31/20252/1/20250800OpenMedium00
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3Organization’s strategies and plans2/2/20252/7/20250240000
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3.1New products, markets2/2/20252/3/20250000OpenMedium00
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3.2Promotions2/3/20252/4/20250000OpenMedium00
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3.3Expansion2/4/20252/5/20250800OpenMedium00
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3.4Assessment2/5/20252/6/20250800OpenMedium00
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3.5Current marketing efforts2/6/20252/7/20250800OpenMedium00
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4Marketing metrics- performance/interactivity2/8/20252/12/20250160000
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4.1Search Engine positioning (for keywords )2/8/20252/9/20250800OpenMedium00
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4.2Analytics2/9/20252/10/20250000OpenMedium00
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4.3Facebook Insights/ likes2/10/20252/11/20250000OpenMedium00
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4.4Twitter activity2/11/20252/12/20250800OpenMedium00
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5Industry analysis2/13/20252/19/20250320000
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5.1SWOT situational analysis2/13/20252/14/20250800OpenMedium00
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5.2Competitor analysis and environment2/14/20252/15/20250800OpenMedium00
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5.3Consumer analysis (different behaviors of target markets )2/15/20252/16/20250800OpenMedium00
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5.4Market research/Consumer insights2/16/20252/17/20250000OpenMedium00
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5.5focus group2/17/20252/18/20250000OpenMedium00
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5.6If service organization2/18/20252/19/20250800OpenMedium00
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6Service blueprint2/20/20252/22/20250160000
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6.1Service gap analysis2/20/20252/21/20250800OpenMedium00
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6.2Summarize challenges2/21/20252/22/20250800OpenMedium00
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7Brand Blueprint2/23/20253/3/20250400000
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7.1Brand Personality– How to get your brand unstuck?2/23/20252/24/20250000OpenMedium00
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7.2Current image, mindset, behavior2/24/20252/25/20250000OpenMedium00
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7.3Desired behavior2/25/20252/26/20250800OpenMedium00
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7.4Challenges to overcome2/26/20252/27/20250800OpenMedium00
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7.5Brand Properties2/27/20252/28/20250800OpenMedium00
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7.6Product/service features2/28/20253/1/20250800OpenMedium00
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7.7Logo3/1/20253/2/20250800OpenMedium00
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7.8Tagline3/2/20253/3/20250000OpenMedium00
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8Brand Essence3/4/20253/11/20250400000
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8.1Organizational touchstone3/4/20253/5/20250800OpenMedium00
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8.2Customer insights and key benefit3/5/20253/6/20250800OpenMedium00
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8.3Recommendations for Clarified Brand3/6/20253/7/20250800OpenMedium00
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8.4Suggestions for Logo, Tagline3/7/20253/8/20250800OpenMedium00
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8.5Brand Promise – 4-6 core elements of brand ( reflecting value / benefits)3/8/20253/9/20250800OpenMedium00
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8.6Universal Selling Points (USP)3/9/20253/10/20250000OpenMedium00
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8.7Value Proposition3/10/20253/11/20250000OpenMedium00
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9Brand Blueprint Elements3/12/20253/24/20250720000
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9.1Competitive context3/12/20253/13/20250800OpenMedium00
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9.2Target markets3/13/20253/14/20250800OpenMedium00
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9.3Current image, mindset, behavior3/14/20253/15/20250800OpenMedium00
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9.4Desired behavior3/15/20253/16/20250800OpenMedium00
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9.5Challenges to overcome3/16/20253/17/20250000OpenMedium00
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9.6Brand Properties3/17/20253/18/20250000OpenMedium00
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9.7Brand Essence3/18/20253/19/20250800OpenMedium00
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9.8Customer insights/benefit3/19/20253/20/20250800OpenMedium00
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9.9Brand Recommendations (logo, tagline)3/20/20253/21/20250800OpenMedium00
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9.10Brand Promise3/21/20253/22/20250800OpenMedium00
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9.11Universal Selling Points3/22/20253/23/20250800OpenMedium00
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9.12Value Proposition3/23/20253/24/20250000OpenMedium00
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10Integrated Media Sample3/25/20254/15/202501200000
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10.1Flyers/ brochures3/25/20253/26/20250800OpenMedium00
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10.2YouTube -Video3/26/20253/27/20250800OpenMedium00
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10.3Facebook3/27/20253/28/20250800OpenMedium00
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10.4Twitter3/28/20253/29/20250800OpenMedium00
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10.5Email blast3/29/20253/30/20250800OpenMedium00
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10.6Blog3/30/20253/31/20250000OpenMedium00
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10.7Social bookmarks3/31/20254/1/20250000OpenMedium00
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10.8Pinterest4/1/20254/2/20250800OpenMedium00
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10.9Instagram4/2/20254/3/20250800OpenMedium00
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10.10TV/radio4/3/20254/4/20250800OpenMedium00
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10.11Infographic4/4/20254/5/20250800OpenMedium00
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10.12Newspaper4/5/20254/6/20250800OpenMedium00
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10.13Posters4/6/20254/7/20250000OpenMedium00
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10.14Newsletter ( online)4/7/20254/8/20250000OpenMedium00
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10.15Personal networks4/8/20254/9/20250800OpenMedium00
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10.16friends, family, org.4/9/20254/10/20250800OpenMedium00
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10.17Local businesses4/10/20254/11/20250800OpenMedium00
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10.18WOM friends4/11/20254/12/20250800OpenMedium00
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10.19Events4/12/20254/13/20250800OpenMedium00
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10.20Past participants/buyers4/13/20254/14/20250000OpenMedium00
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10.21Partner organizations4/14/20254/15/20250000OpenMedium00
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11Implementation (What resources)4/16/20254/23/20250400000
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11.1staff4/16/20254/17/20250800OpenMedium00
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11.2management4/17/20254/18/20250800OpenMedium00
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11.3staff availability4/18/20254/19/20250800OpenMedium00
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11.4expertise to implement the plan4/19/20254/20/20250800OpenMedium00
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11.5outsource elements of plan (use outside vendors)4/20/20254/21/20250000OpenMedium00
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11.6time4/21/20254/22/20250000OpenMedium00
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11.7resources (financial)4/22/20254/23/20250800OpenMedium00
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12Monitoring Evaluation4/24/20254/30/20250320000
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12.1Monitoring metrics4/24/20254/25/20250800OpenMedium00
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12.2Website - Google Analytics4/25/20254/26/20250800OpenMedium00
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12.3Social media insights4/26/20254/27/20250800OpenMedium00