V3: Paid Model Scenarios for Newspapers Online
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See our post for more details: http://mediacafe.blogspot.com/2009/04/charging-for-online-content-new-updated.htmlContact information: Nancy Wang, Mignon Media nwang (at) mignon-media (dot) com 917-940-1749
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Scenario: 100K circ paper sample;
based on client information
Number of UV% content freeNumber of page viewsDisplay ad impressions per page viewContextual ad impressions per page viewCPMInventory soldDisplay ad revenueLocal Remnant CPMInventory soldLocal Remnant ad revenueNational Remnant CPMInventory soldNational Remnant ad revenueCPCCTRContextual ad revenueMonthly subscription priceNumber of subscribersSubscription revenueMonthly totalAnnual totalAcquisition cost per sub
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$40
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Current Revenue500,000100%10,000,00033$1040%$120,000$00%$0$0.000%$0$0.200.5%$30,000$00$0$150,000$1,800,000$0
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Paid model + Ad revenue (no print version)
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- 100% of print subs are online subs100,0000%2,000,00033$1040%$24,000$420%$4,800$0.9520%$1,140$0.200.5%$6,000$4.75100,000$475,000$510,940$6,131,280$4,000,000
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Paid model + Ad revenue10,0000%200,00033$1040%$2,400$420%$480$0.9520%$114$0.200.5%$600$14.7510,000$147,500$151,094$1,813,128$400,000
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- 2% of UV become subscribers
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- No free content
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Paid model + Ad revenue10,0000%200,00033$1040%$2,400$420%$480$0.9520%$114$0.200.5%$600$7.5010,000$75,000$78,594$943,128$400,000
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- 2% of UV become subscribers
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- No free content
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- Changed subscription price
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Paid model + Ad revenue10,0000%200,00033$1040%$2,400$420%$480$0.9520%$114$0.200.5%$600$4.7510,000$47,500$51,094$613,128$400,000
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- 2% of UV become subscribers
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- No free content
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- Changed subscription price
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Paid model + Ad revenue5,0000%100,00033$1040%$1,200$420%$240$0.9520%$57$0.200.5%$300$14.755,000$73,750$75,547$906,564$200,000
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- 1% of UV become subscribers
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- No free content
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Paid model + Ad revenue5,0000%100,00033$1040%$1,200$420%$240$0.9520%$57$0.200.5%$300$7.505,000$37,500$39,297$471,564$200,000
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- 1% of UV become subscribers
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- No free content
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- Changed subscription price
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Paid model + Ad revenue5,0000%100,00033$1040%$1,200$420%$240$0.9520%$57$0.200.5%$300$4.755,000$23,750$25,547$306,564$200,000
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- 1% of UV become subscribers
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- No free content
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- Changed subscription price
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Paid and Free model + Ad revenue
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- 1% of UV become subscribers5,0000%100,00033$1040%$1,200$420%$240$0.9520%$57$0.200.5%$300$4.755,000$23,750$133,367$1,600,404$200,000
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- 60% free content500,00060%6,000,00033$1040%$72,000$420%$14,400$0.9520%$3,420$0.200.5%$18,000
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Paid and Free model + Ad revenue
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- 1% of UV become subscribers5,0000%100,00033$1040%$1,200$420%$240$0.9520%$57$0.200.5%$300$4.755,000$23,750$169,307$2,031,684$200,000
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- 80% free content500,00080%8,000,00033$1040%$96,000$420%$19,200$0.9520%$4,560$0.200.5%$24,000
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100K circ
50K circ
50K circ v2
Sheet2
Sheet3