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ANALYTICS ROI SCORECARD — HOW TO USE THIS TOOL
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Replace the example numbers with your organisation's data. The scorecard calculates your total analytics ROI automatically.
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STEP-BY-STEP INSTRUCTIONS
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1Open each input sheet (tabs 1–4)
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1Each sheet covers one category of return. Work through them in order — Efficiency Gained, Faster Decisions, Margin & Revenue, Risk Reduction.
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2Replace the blue numbers with your own
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2Blue cells are your inputs. Every other cell calculates automatically. Use your best estimates — conservative numbers are more defensible than optimistic ones.
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3Leave rows blank if they don't apply
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3Not every row will be relevant for your organisation. Leave the blue input cells blank or zero for any line that doesn't apply — the totals will adjust.
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4Check the Scorecard tab for your total
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4Once you've filled in the input sheets, the 📊 Scorecard tab shows your total analytics ROI across all four categories with a percentage breakdown.
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5Use the output to build your board narrative
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5The scorecard gives you the numbers. The story is: "Here is what our data investment is returning, broken into four categories the board can evaluate."
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COLOUR GUIDE
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 Blue numbersInput cells — replace these with your organisation's data
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 Black numbersCalculated cells — do not edit these, they update automatically
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 Teal rowsTotals — calculated from your inputs
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A note on estimates
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These numbers don't need to be precise — they need to be defensible. Use conservative estimates based on real observations from your team. A CFO presenting this to a board should be able to explain the reasoning behind each number, not just the total. If you're unsure about a figure, use the lower end of your estimate range.
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