WWE 2016-2017 Business Survey Results
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Contact
Chris Harrington
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WWE Business 2016
link:
bit.ly/wwebizsurvey
email
chris.harrington@gmail.com
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1. Do you follow WWE business?
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I follow WWE Business extremely closely. For instance, I am likely to read their SEC filings, listen to conference calls, check out the KPIs and monitor investor events.
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I follow WWE Business closely. I sometimes listen to WWE conference calls or read reports. I will usually read good articles about WWE business.
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I occasionally follow WWE Business. Once in awhile, I will read articles or coverage of WWE business.
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I rarely follow WWE business unless there is a major story like the WWE Network launch.
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I do not follow WWE business at all. I couldn't name any major WWE executives outside of the McMahon family.
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Other (please specify)
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2. How would you prioritize these WWE Business objectives for 2016 & 2017?
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Monetization of Digital Media (advertising sales on websites, sales of various broadband & mobile content, YouTube)
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Expansion of Domestic Television Rights (adding programming such as Tough Enough, Total Divas, NXT, Superstars)
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Expansion of International Television Rights for core Raw/Smackdown in remaining markets (outisde of major deals signed in 2014-2015)
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Additional Home Entertainment Revenue (home entertainment platforms - DVD, Blu-Ray, subscription outlets)
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Growing Domestic Live Event Revenue (core WWE - adjusting dates, ticket prices, tour packages, etc)
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Growing International Live Event Revenue (core WWE - adjusting dates, ticket prices, tour packages, etc)
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Improving Licensing Revenue (license fees & royalties - video games, toys, apparel)
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Growing revenue from WWE Studios (investing, producing, distributing filmed entertainment)
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Outside Investment Projects (i.e. TapouT, Phunware, Tout, Marvel Ventures)
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Growing number of paid domestic WWE Network subscribers
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Growing number of paid international WWE Network subscribers
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Launching WWE Network in China
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Growing WWEShop Revenue
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Growing Venue Merchandise Revenue
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Growing revenue generated by NXT brand (touring, merchandise, etc)
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3. Rank these WWE Network Agenda items
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HighMediumLow
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Adding back catalogue content to the WWE Network Library
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Additional Localization (languages) for current WWE programming
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Bringing films released by WWEStudios/WWE Films to the WWE Network
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Additional tierary Live Event specials (Beast in the East, King of the Ring, Roadblock)
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Daily Live Content
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Additional NXT Programming
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Expanded Pay-per-view Content (pre/post shows)
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Enhanced Searching Options
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Better Recommendation Algorithms
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Expanded external WWE Network awareness/advertising campaigns
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Cutting down on simultaneous users
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Other (please specific)
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4. Should WWE continue offering free 1-month subscriptions to new users?
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Yes - they are a streaming service like Netflix or Hulu or HBO Go. It's part of the industry model.
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Yes - but only in months outside of blockbuster events such as WrestleMania, Royal Rumble or Summer Slam.
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Yes - but only in new markets where the WWE Network has been available for less than one year
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Yes - but only periodically (i.e. a few specific times each year)
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No
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Other (please specify)
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5. How many subscribers will WWE announce the day after WrestleMania? (choose either paid or total; insert "0" for other if you want to "n/a")
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Total subscriber number (includes "free" subscribers)
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Paid subscriber number
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6. Contact Information
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Name
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Email Address
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Twitter
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Country
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Done
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