Customer Person Template for Small Business Owners
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This customer persona template will help you

- create effective content for your website pages
- craft blog posts that bring traffic and leads
- avoid spending too much on worthless content.
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The table below is an addition to this small business buyer profiling guide:
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LINK
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Sample dataPersona 1Persona 2Persona 3
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Data sourceSatisfied customer
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Primary roleStay at home mom, craft jewelry maker
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Goals & desiresSell more jewelry online
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Challenges & frustrationsFacebook algo limits impressions
Instagram full of bots
Advertising is too expensive
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Why they love our services
What makes them recommend us?
We gave ideas that helped sell more
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Why they hated our competitors' servicesGave generic advice without researching the niche
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