Holiday Season 2019 Email Planner by StoreApps
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To Download & Edit this Sheet, Go To File > Download as > Excel
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Date of SendingEmail TypeEmail Content OverviewOpen RateClick Rate
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Halloween
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14th October, 2019Warm-up OR Pre-Halloween saleStart building a connection with your list again if you haven't kept your list warm for a long time. Some tips to grow sales and prepare for Halloween can be a good email. And if your list is already warm, you can try runing a two days Pre-Halloween sale. People may need some of your products for Halloween and this is a good chance to sell more.
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21st October, 2019 Halloween related contentGiving valuable materials like resources, tools, tips, etc. makes your audience go crazy about your brand. In fact, they also get a sense that you have something important to offer which will be valuable to them. You may even tell users how your product can be used better during Halloween. Support it with testimonials if you have. Attach a teaser of your coming offer without revealing the offer.
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26th October, 2019Reveal Halloween offerReveal your Halloween offer. Add scarcity and urgency triggers. You may also give coupon code in advance if you have any but which can be redeemed only during the sale period.
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29th October, 2019Sale is live Inform users that sale is live. You can use graphics to promote your featured products along with relevant CTA's. Don't forget to add scarcity and urgency triggers.
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1st November, 2019CountdownFor those who haven't purchased yet, send them an email that the offer is coming to an end. They should make a purchase before time runs out or stock gets empty.
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3rd November, 2019Gratitude after HalloweenThank your audiences for making a purchase with you. Also assure them that you will be there to resolve their queries as and when required.
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ThanksGiving / Black Friday / Cyber Monday
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8th November, 2019ThanksGiving, Black Friday, Cyber Monday related contentProvide valuable materials related to Black Friday. This includes holiday statistics, what will be the impact of mobile shopping, what are customer preferences and how they have evolved over years, what products different age groups will buy more in the offer, graphics, resources, etc.
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14th November, 2019Freebies / Product use for ThanksGiving, Black Friday, Cyber Monday, offer coming soon teaserEducate your users about the best ways they can use your product. Provide any freebies, trial version or limited time access to the tools you use. Hint about your main offer teaser in P.S without mentioning your offer. This will make your users anticipate for your offer.
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20th November, 2019Reveal ThanksGiving / Black Friday / Cyber Monday offerDisclose your main offer. Mention the T&C's. Add scarcity and urgency triggers. Also add some relevant resources that can help your audience. You can use graphics to promote your featured products along with relevant CTA's. Don't forget to add scarcity and urgency triggers.
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25th November, 2019Sale is liveTell users that your sale is live. Highlight best-seller and featured products using graphics to make them stand out. Add appropriate CTA's wherever necessary. Add scarcity and urgency triggers without fail.
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27th November 2019Countdown emailSend an email that the offer is coming to an end. Highlight urgency and scarcity trigger more to encourage users to take an action quickly.
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29th November 2019Countdown emailSend an email that the offer is coming to an end. Highlight urgency and scarcity trigger more to encourage users to take an action quickly.
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2nd December, 2019Reminder email Send a reminder offer email so that customers don't forget about the offer.
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4th December, 2019Gratitude after Cyber MondayThank your audiences for making a purchase with you. Assure them that if they face any troubles, you are there to solve them out.
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Christmas / Boxing Day
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12th December, 2019Christmas related contentProvide valuable content related to Christmas - graphics, designs, PDF's, content, stats, shopping pattern, etc.
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18th December, 2019Christmas offerFree tools link or trial version of your product. You may even send how your product can be used better to grow sales during Christmas. Add testimonials if you have some.
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22nd December, 2019Sale is liveTell audiences about your main offer. Add scarcity and urgency triggers.
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26th December, 2019Countdown during Christmas / Boxing DayFor those who haven't purchased yet, send them an email that the offer is coming to an end. Focus more on the scarcity and urgency triggers to divert customer's attention there.
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29th December, 2019Gratitude after Christmas / Boxing Day Thank your audiences for making a purchase with you. Promise them to resolve their difficulties if they face any.
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1st January, 2020New Year wishesJust warm greetings for New Year. Thank your customers for all the love and support they have given you. Also promise your customers that you will go beyond your current level to give and serve them with the best.
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Disclaimer - The above email planner takes into consideration all important holiday season days. It's not compulsory that you have to select only these days, run the same campaigns as mentioned. But, this is what generally the majority of people follow. This planner involves building a long-term customer relationship, provide them with valuable content, give them the best offers which they accept happily and give you soaring profits in return. You can run your marketing campaigns for all seasons or only for a specific season or days based on your past holiday season performance. It all depends on you as to what you find best for your store / website / business.
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