100+ Best Tech & Tool Recommendations - via Serial Marketer
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Below are recommendations from Serial Marketer founder David Berkowitz, an exec who served at top digital agencies and tech firms who has vetted thousands of tech offerings. Learn more below.
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Note for returning visitors: the newest additions are now shaded green.
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CATEGORYUSE CASENAMEFREE VERSION AVAILABLE?ALTERNATIVE 1
ALTERNATIVE 2
ALTERNATIVE 3TIPS & NOTES
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AdvertisingAccount-based marketing (ads)TerminusNo
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AdvertisingOut-of-home advertisingFive TierNoFive Tier runs campaigns starting at $300 with their Micro-Buy offering
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CollaborationFile SharingDropboxYesGoogle Drive
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CollaborationCustom communitiesSlackYes
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Content managementContent ideation & publishing (premium)Oz ContentNoAnswer the PublicBlog Compass (Google)HubSpot Blog IdeasOz Content is a robust offering to create content that generates leads (disclosure: I'm an advisor); Answer the Public is a great free resource
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Content managementContent schedulingBufferYesI use Buffer all the time - it always delivers. CoSchedule is great for teams collaborating.
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Content managementContent publishing (visual)PlanolyLaterPlanoly and Later were both recommended by trusted sources
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Content managementImage background removalRemove.bgYesA free tool launched December 2018
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Content managementImage productionCanvaVisageCanva is very robust. Visage was recommended by my friend Devin B for creating images on demand
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Content managementImage resizing (social, etc)Promo Image ResizerYesPromo has an amazing, free tool to instantly resize images a ton of ways for various social channels - a godsend if you're launching or relaunching a brand
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Content managementProject management for contentCoScheduleYesLoomlyI've used CoSchedule for this, and it's very robust with a wide range of plans. Basic free plan available but team functionality and full features are paid.
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Content managementQuiz productionRiddleNoApesterRiddle focuses on quiz development for lead gen. Disclosure: I'm an advisor.
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Content managementSocial media managementSprout
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Content managementStock photosDepositphotosNoPixabayScopioIcon8Depositphotos has some great credit plans (and periodically shows up in Sumo deals); Pixabay is a good free alternative. Icon8 is a very interesting model where you can customize photos.
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Content managementVideo production (enterprise/professional)StoryhunterNoUserfarmVidmobWochItI used to work at Storyhunter; Wistia was recommended by a friend, and Userfarm is an impressive crowdsourced approach. Vidmob has a strong, streamlined offering.
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Content managementVideo production (apps / tools)HeadlinerYesLots of options for creating custom videos for different lengths and social platforms
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Creative & designLogo designTailor BrandsNoTailor Brands has a good basic logo creator tool starting at $3.99/month, though I'm partial to going directly to Fiverr user bangbend from Indonesia who designed three logos for me so far
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Creative & designPresentation designBeautiful.aiYesSlides.aiBeautiful.ai is a robust, free presentation design tool. Slides.ai is designed for startup pitch decks, and there is also a free version.
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E-commerceCrowdfunding managementBackerkitJellopCrowdoxI haven't had to use these, but I'm familiar with Backerkit, and the rest are highly recommended
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Entrepreneurship Business plan creationLean CanvasYesStrategyzerTurn any pitch or business plan into the Lean Canvas one-page approach that can replace an entire deck. Strategyzer has a ton of tools, many available for free.
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Entrepreneurship Pitch deck creationThe Company Brief (NfX)YesVery useful tool from the team at NfX that produces a ton of smart resources (NfX = Network Effects)
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FunFace swappingReflect Face SwapYesA very impressive and entertaining use of artificial intelligence (AI) for face swapping
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HardwarePrinterHP OfficeJet Pro 8720NoI love this printer, recommended initially via Wirecutter. It's a great all-in-one device, very fast, and easy to set up.
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HardwareVoice assistantGoogle HomeNoAmazon EchoEcho has more apps and is versatile, but Google is better for productivity, especially if you use other Google services
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ITClean your PC / mobileCCleanerYesI've used CCleaner for ages - it's still the best
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ITSoftware subscription managementIntello
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Learning & DevelopmentAudiobooksAudibleNo (well, few books are free)OverdriveLibby
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Learning & DevelopmentBook synopsesReadwiseNoReadwise is a great service to receive highlights from books you've read on the Kindle - a great refresher, with some other useful features
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Learning & DevelopmentLanguage learningDuolingoYesLingvistQuizletLingvist is more basic but has a smart approach to flash cards
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Learning & DevelopmentEvents - marketingBeeler.techYes
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Learning & DevelopmentEvents - techTechmemeYesProduct Hunt
TechConferences.co
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MarketingAd industry gossipFishbowlYesAgencySpyFishbowl is an ad industry app with anonymous gossip and info-sharing
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MarketingBranded or custom URLsBit.lyYesLoom.ly
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MarketingEmail signature filesNewOldStampNoSigstrI started using NewOldStamp recently after seeing it promoted via AppSumo, and I'm impressed; it starts at $9/month. Sigstr is also a very strong player in this space.
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MarketingEvent spacesSplacerPeerSpaceBizlyHaven't used this yet but heard good things particularly about Splacer
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MarketingInfluencer marketing (influencer identification)KlearGroupHigh
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MarketingMedia MonitoringTalkwalkerYesGoogle Alerts
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MarketingNewsletter publishing (email)MailchimpYesMadMimiI use MailChimp's free version for my own newsletter, having downgraded from the paid version, and I still get 95% of the functionality. A friend highly recommended MadMimi (thanks, Julie S), and it looks great with various price points for SMBs and heavy email marketers.
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MarketingNewsletter spam testMail TesterYes
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MarketingPersona developmentMake My Persona (HubSpot)Yes
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MarketingSocial AlertsSpinRampAwarioDigimindI got a great deal via AppSumo and it does the trick. I've done some work with SpinRamp, and they are very impressive. For more enterprise-level recommendations, reach out to me, as I used to work for Sysomos and know the social listening space well.
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MarketingSwagVistaprintNoPrintfulStickermuleI loved Stickermule for stickers until I compared prices with Vistaprint, and the Vistaprint quality is great, especially for their premium products
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MarketingTwitter contact updatesSpoonbillYesMonitors Twitter for changes in bios of people you follow
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Office & Home OfficeBusiness cardsVistaprintNoMoo.comI was a longtime Moo fan, but the prices for Vistaprint are so much better, plus the variety is astounding, and the quality is surprisingly good
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Office & Home OfficeBusiness formation & documentation Zen BusinessYesLegalZoomMost things cost money with Zen Business, but they do have some free offerings, and cost savings were significant over LegalZoom when starting an LLC
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Office & Home Office Coworking (Part-Time)CroissantNo (but free trials)KettlespaceSpacious
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Office & Home OfficeCoworking (Full-Time)WeWorkNoGalvanizeNomadworksNomadworks was formerly Grind
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Office & Home OfficeFinance & tax managementQuickbooks Small BusinessFreshbooksWave FinancialI am a big Quickbooks fan and have been impressed by what I've seen from Freshbooks. Someone I know recommended Wave, and there's a lot that's free or low-cost designed for small businesses.
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Office & Home OfficeFood deliveryDelivery.comYes (mostly no fees)SeamlessI'm a sucker for Delivery.com's rewards system
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Office & Home OfficeLunch dealsMealPalNoPre-pay for cheap eats from nearby shops
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Office & Home OfficeProposalsBonsaiHarvestProposifyI don't have favorites here but heard good things about these
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Office & Home OfficeStationary (snail mail)HandwryttenNoPostagramThanksterI loved Bond for formal notes, but it ceased operations. Handwrytten looks like a strong alternative with some added features. Postagram lets you send a postcard with a photo, so it's less formal but cheap and perfect for more personal use cases (eg thank you notes for baby gifts).
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Personal FinanceOnline DealsHoneyYesRetailMeNotHoney's the best browser plugin I've tried to automatically find discount codes.
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Personal FinanceRefunds for lower pricesEarnyYesDepending on your credit card, this can save you a lot of money; I've received a bunch of checks in the mail after purchase prices dropped. This one sounds a little hokey, but it works (or at least, it can).
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ProductivityBookmark & Organize LinksPinboardYesGoogle KeepPinboard's best for long-term filing,
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ProductivityCalendar SchedulingCalendlyYesMixMax
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ProductivityCalendar TemplatesSmartsheetYesFree templates for Google calendar
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ProductivityDatabasesAirtableYesI still haven't totally figured out how and when to use it, but it comes highly recommended
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ProductivityDocument scannerTurboscanYesTurboscan pro lets you save unlimited documents; the free version works great too
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ProductivityEmail clientSuperhumanSuperhuman was recommended highly by my friend Charlene, and I will try it out as soon as I can
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ProductivityFeed ReaderFeedlyYes
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ProductivityInternational clocksWorld Time BuddyYesFIOVery useful tools to show multiple time zones, including ranges of times
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ProductivityMessagingStationYesFranzI loved Franz, but Station seems even more robust and better functioning to bring a lot of messaging apps and other utilities all in one desktop app.
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ProductivityPDF reader / writerXodoYesXodo is a free alternative to Adobe with enough editing features
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ProductivityProject ManagementTrelloYesNotionI've used Trello sporadically; a friend strongly recommended Notion (thanks Michael R.)
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ProductivityOutsourcing (quick)FiverrNo (free to browse, pay for projects)Try putting a project up for bid instead of finding a freelancer directly
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ProductivityOutsourcing (Longer term)UpworkNo (free to browse, pay for projects)
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ProductivityRead / watch links laterPocketYesGreat for near-term organizing; Pinboard and Google Keep are for longer-term plans
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ProductivityVirtual assistantsCoPilotNoCopilot has modest hourly rates and no minimum number hours to use; they use skilled workers with needs beyond standard 9-5 jobs
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ProductivityVoice transcriptionRev.comYes
Cheap Transcription
OtterTranscribeMeRev was recommended by several friends (thanks K.A.). John Biggs started Cheap Transcriptions in 2019 and it looks great (at 1/10 the cost). Otter got a lot of buzz Q3 2018, but it's all AI-driven, and it isn't useful yet if you need a fully baked transcript.
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ProductivityBrowser organizers TobyYesThe Great SuspenderOne TabToby organizes all your tabs in one simple page so you can easily access them. It also works great for teams, and there's a free personal version. Note: I mostly use the Chrome browser.
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ProductivityWritingThe Most Dangerous Writing AppYes Keep writing (in short burts) or it all disappears - one of my favorite all-time utilities
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Professional DevelopmentEmployment lawyerSteven SackYes (free initial consultation)Amazing lawyer, reasonable rates, and very knowledgeable. Call him to review a new contract or a separation agreement.
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Professional DevelopmentJob search: agencySiftlyYes (for seekers)
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Professional DevelopmentJob search: executiveExecThreadYesExecuNetExecThread is a private community for executive-level jobs. ExecuNet has a lot of listings and charges for quarterly memberships.
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Professional DevelopmentJob search: remoteRemoteOnlyYesWeWorkRemotely
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Professional DevelopmentJob search: startupsVentureLoopYesAngelListStartup.jobs
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Professional DevelopmentProfessional networkingShaprYesShapr is like Tindr for business (it's all business though - from what I've seen). It's a mixed bag of people there though.
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Professional DevelopmentResume writingCareer IntelligenceNoJob JennyHire ClubBelow are recommendations from Serial Marketer founder David Berkowitz, an exec who served at top digital agencies and tech firms and has vetted thousands of tech offerings. Learn more below, and please suggest your own. Thanks.
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Research & AnalyticsAgency RFPsCommunicationsMatchAgencySparksCommunicationsMatch focuses on PR agencies
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Research & AnalyticsAgency directory (influencer marketing)Influence DirectoryYes
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Research & AnalyticsApp analyticsApp AnnieYesApptica
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Research & AnalyticsCustom researchWonderNo
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Research & AnalyticsCustom groupsCurrntYes (and no)Free for users - and participants get paid for participation. Paid subscription for brands, media companies and agencies running custom groups
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Research & AnalyticsData analytics (anomalies, forecasting)OutlierNoAnodotLookerI haven't personally reviewed all these or used them but have gotten good recommendations and seen analyst reports (eg Gartner)
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Research & AnalyticsPollingMentimeterYesA great polling tool designed to make presentations more interactive
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Research & AnalyticsSocial analyitcsSocialRankYesSocialRank has free and paid tools to analyze your Twitter audience
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Research & AnalyticsStartup researchAngelListYesCrunchbaseAngelList also good for startup jobs
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Research & AnalyticsStartup launch newsProduct HuntYes
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Research & AnalyticsTech startup stacksStacklistYesSifteryStacklist is a useful roundup of what startups are using. Siftery was acquired by G2 Crowd.
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Research & AnalyticsTech vendor reviewsG2 CrowdYesTrustRadiusCapterraAlternative.toG2's pretty good, but it depends on the category, and vendors can easily game their reviews
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Research & AnalyticsWebsite analyticsGoogle AnalyticsYes
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Research & AnalyticsWebsite rankingsSimilarWebYesAlexa
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SalesCorporate contact lookupFindThatLeadYesHunter.io
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SalesDatabase - advertisers / agenciesWinmoAcquired Redbooks which specialized in brands/agencies
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SalesLeads - databaseUpLead
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SalesLead scorng & enrichmentMadKuduNoStarts at $1000/month but has some valuable tools to shorten sales cycles
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