| A | B | C | D | E | |
|---|---|---|---|---|---|
1 | Site Campaign will be Running On: | ||||
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3 | Details | Campaign Details | Campaign Information | Notes | |
4 | Basic Info | Advertiser Name | Please state if it's a new advertiser. | ||
5 | Basic Info | Campaign | Use campaign name that is in the IO. | ||
6 | Basic Info | Include AMP | No | Should this campaign running on AMP? | |
7 | Dates | Start Date | |||
8 | Dates | End Date | |||
9 | Targeting | Geography | Example: Country/State/DMA | ||
10 | Targeting | Device / Browser | |||
11 | Targeting | Key Values | |||
12 | Targeting | Frequency Capping | Example: 1 per user/per day | ||
13 | Targeting | Additional Info | see attached based on IO or any unique call outs here | ||
14 | Reporting | 3rd Party Tracking | Are we using third-party tags? If yes, do you have access to 3rd party reporting? If yes, ensure all reporting uses third-party numbers. | ||
15 | Reporting | Frequency | Reports weekly? Monthly? End of campaign? | ||
16 | Reporting | Key Metrics | Impressions, clicks, and CTR are standard metrics for our reporting | ||
17 | Reporting | Contact name / email | Specify contact for campaign and reporting purposes | ||
18 | Reporting | Screenshot due date | |||
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20 | Create a new section for each placement by simple copying lines 18-31 | ||||
21 | Placement Details #1 | Placement Level Details | Placement Infomation | Notes | |
22 | Placement | Placement Type | ROS Display, Primis Video Player, Article Sponsorship, FITO, etc | ||
23 | Dates | Start Date | If different than above, otherwise can delete | ||
24 | Dates | End Date | If different than above, otherwise can delete | ||
25 | Line Item Priority | Delivery Priority | Standard = defined impression goal and start and end time (eg. ROS, Video Player) Sponsorship = percentage of impressions and a start and end time (eg. 100% SOV on articles, FITO) | ||
26 | Creative Types | Assets to upload or 3rd Party Tags | Attach assets/tags in the email along with this form or include link to folder. | ||
27 | Creative | Sizes | State which size banners will run (eg. 300x250, 728x90, 300x600, 320x50) | ||
28 | Creative | Click Through URLS | URL for banner. If there needs to be another URL, create new placemet. | ||
29 | Creative | Additional Tracking | Impression/Click Tracking that need to be appended (usually third party reporting) | ||
30 | Pricing | Total Placement Value | Total cost for the length of the campaign - broken out by placement | ||
31 | Pricing | CPM | CPM or zero if there is no CPM - broken out by placement | ||
32 | Volume | Placement Impression Goal | Number of impressions booked or share of voice (SOV) (eg. 100%) | ||
33 | Targeting | Site / Section / Page | Which site are the ads being served on? Is a HPTO, or being specifically targeted? | ||
34 | Targeting | Additional Info | See attached based on IO or any unique call outs here | ||
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