Nudge Capabilities [Updated March 27 2019]

	A	B	C
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2	Click for definitions: https://ndg.io/terminology/
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4	Category	Metric/Capability	Nudge

5	Content Metrics	People	✓
6		Impressions	✓
7		Attention	✓
8	Social Metrics	Social Shares	✓
9		Reactions	✓
10		Earned Impressions	✓
11		Virality	✓
12		Sentiment	✓
13	Video Metrics	Attention	✓
14		Facebook Video Views	✓
15		YouTube Video Views	✓
16		Instagram Video Views	✓
17		Embedded Video Plays	✓
18		Demographics: Gender, income, age	✓
19		Autoplays	✓
20		Completed views	✓
21		Automated Insights	✓
22	Content Consumption	Scroll Depth	✓
23		Time to Scroll	✓
24		Drop off	✓
25		Interaction & Click Tracking	✓
26	Content Attribution	Content Conversion	✓
27		Conversion by piece of content & device	✓
28		Conversion by distribution source	✓
29		Direct/Viewthrough Conversions	✓
30		Video Conversion	✓
31	Filters	By Device Platform	✓
32		By Distribution Source	✓
33		By Date	✓
34		By Campaign or Placement	✓
35	Reporting	Online Dashboard	✓
36		Real-time Updates	✓
37		Shareable Dashboard Links	✓
38		Client Login/Link	✓
39		API Access	✓
40		CSV Export	✓
41		PDF Exports	✓
42		Custom Reports/Exports	✓
43	Insights	Automated Insights	✓
44		Audience Overlap	✓
45		Trend Analysis	✓
46		Attention by Time of Day, Day of Week	✓
47		Demographics	✓
48	DMP/Identity	CRM Integrations	✓
49		Identity Integration	✓
50		Ingest DMP Data	✓
51	AI Capabilities	Content Prediction	✓
52	AI Capabilities	Executive Notes (Automated Reporting)	✓
53	Click Tracking/URL Redirects	Click Tracker	✓
54		Impression Tracker	✓
55		Conversion Redirects	✓
56	Benchmarks	Engagement	✓
57		Earned Ratio	✓
58		Avg. Attn Minutes	✓
59		Average Scrolled %	✓
60		Shares breakdown by platform	✓
61		Earned impressions breakdown by platform	✓
62		Traffic device breakdown	✓
63		By Vertical/Category i.e. Finance, Beauty	✓
64	Programmatic	Post-click behavioral metrics	✓
65		Data dumps	✓
66		Optimize to Attention, Scroll, Bounce	✓
67		Real-time analytics	✓
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