Nudge Capabilities [Updated Jan 2021]
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Click for definitions: https://ndg.io/terminology/
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CategoryMetric/CapabilityNudge
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Content MetricsPeople✓
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Impressions✓
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Attention✓
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Social MetricsSocial Shares✓
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Reactions✓
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Earned Impressions✓
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Virality✓
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Sentiment✓
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Video MetricsAttention✓
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Facebook Video Views✓
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YouTube Video Views✓
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Instagram Video Views✓
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Embedded Video Plays✓
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Demographics: Gender, income, age✓
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Autoplays✓
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Completed views✓
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Automated Insights✓
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Content ConsumptionScroll Depth✓
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Time to Scroll✓
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Drop off✓
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Interaction & Click Tracking✓
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Content AttributionContent Conversion✓
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Conversion by piece of content & device✓
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Conversion by distribution source✓
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Direct/Viewthrough Conversions✓
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Video Conversion✓
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FiltersBy Device Platform✓
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By Distribution Source✓
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By Date✓
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By Campaign or Placement✓
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ReportingOnline Dashboard✓
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Real-time Updates✓
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Shareable Dashboard Links✓
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Client Login/Link✓
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API Access✓
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CSV Export✓
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PDF Exports✓
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Custom Reports/Exports✓
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InsightsAutomated Insights✓
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Audience Overlap✓
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Trend Analysis✓
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Attention by Time of Day, Day of Week✓
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Demographics✓
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DMP/IdentityCRM Integrations✓
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Identity Integration✓
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Ingest DMP Data✓
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AI CapabilitiesContent Prediction✓
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Executive Notes (Automated Reporting)✓
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Click Tracking/URL RedirectsClick Tracker✓
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Impression Tracker✓
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Conversion Redirects✓
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BenchmarksEngagement✓
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Earned Ratio✓
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Avg. Attn Minutes✓
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Average Scrolled %✓
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Shares breakdown by platform✓
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Earned impressions breakdown by platform
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Traffic device breakdown✓
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By Vertical/Category i.e. Finance, Beauty✓
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ProgrammaticPost-click behavioral metrics✓
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Data dumps✓
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Optimize to Attention, Scroll, Bounce✓
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Real-time analytics✓
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