Nudge Capabilities [Updated March 27 2019]
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ABC
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Click for definitions: https://ndg.io/terminology/
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CategoryMetric/CapabilityNudge
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Content MetricsPeople
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Impressions
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Attention
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Social MetricsSocial Shares
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Reactions
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Earned Impressions
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Virality
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Sentiment
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Video MetricsAttention
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Facebook Video Views
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YouTube Video Views
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Instagram Video Views
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Embedded Video Plays
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Demographics: Gender, income, age
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Autoplays
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Completed views
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Automated Insights
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Content ConsumptionScroll Depth
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Time to Scroll
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Drop off
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Interaction & Click Tracking
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Content AttributionContent Conversion
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Conversion by piece of content & device
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Conversion by distribution source
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Direct/Viewthrough Conversions
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Video Conversion
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FiltersBy Device Platform
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By Distribution Source
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By Date
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By Campaign or Placement
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ReportingOnline Dashboard
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Real-time Updates
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Shareable Dashboard Links
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Client Login/Link
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API Access
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CSV Export
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PDF Exports
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Custom Reports/Exports
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InsightsAutomated Insights
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Audience Overlap
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Trend Analysis
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Attention by Time of Day, Day of Week
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Demographics
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DMP/IdentityCRM Integrations
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Identity Integration
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Ingest DMP Data
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AI CapabilitiesContent Prediction
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Executive Notes (Automated Reporting)
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Click Tracking/URL RedirectsClick Tracker
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Impression Tracker
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Conversion Redirects
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BenchmarksEngagement
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Earned Ratio
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Avg. Attn Minutes
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Average Scrolled %
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Shares breakdown by platform
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Earned impressions breakdown by platform
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Traffic device breakdown
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By Vertical/Category i.e. Finance, Beauty
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ProgrammaticPost-click behavioral metrics
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Data dumps
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Optimize to Attention, Scroll, Bounce
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Real-time analytics
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