A | B | C | |
---|---|---|---|
1 | |||
2 | Click for definitions: https://ndg.io/terminology/ | ||
3 | |||
4 | Category | Metric/Capability | Nudge |
5 | Content Metrics | People | ✓ |
6 | Impressions | ✓ | |
7 | Attention | ✓ | |
8 | Social Metrics | Social Shares | ✓ |
9 | Reactions | ✓ | |
10 | Earned Impressions | ✓ | |
11 | Virality | ✓ | |
12 | Sentiment | ✓ | |
13 | Video Metrics | Attention | ✓ |
14 | Facebook Video Views | ✓ | |
15 | YouTube Video Views | ✓ | |
16 | Instagram Video Views | ✓ | |
17 | Embedded Video Plays | ✓ | |
18 | Demographics: Gender, income, age | ✓ | |
19 | Autoplays | ✓ | |
20 | Completed views | ✓ | |
21 | Automated Insights | ✓ | |
22 | Content Consumption | Scroll Depth | ✓ |
23 | Time to Scroll | ✓ | |
24 | Drop off | ✓ | |
25 | Interaction & Click Tracking | ✓ | |
26 | Content Attribution | Content Conversion | ✓ |
27 | Conversion by piece of content & device | ✓ | |
28 | Conversion by distribution source | ✓ | |
29 | Direct/Viewthrough Conversions | ✓ | |
30 | Video Conversion | ✓ | |
31 | Filters | By Device Platform | ✓ |
32 | By Distribution Source | ✓ | |
33 | By Date | ✓ | |
34 | By Campaign or Placement | ✓ | |
35 | Reporting | Online Dashboard | ✓ |
36 | Real-time Updates | ✓ | |
37 | Shareable Dashboard Links | ✓ | |
38 | Client Login/Link | ✓ | |
39 | API Access | ✓ | |
40 | CSV Export | ✓ | |
41 | PDF Exports | ✓ | |
42 | Custom Reports/Exports | ✓ | |
43 | Insights | Automated Insights | ✓ |
44 | Audience Overlap | ✓ | |
45 | Trend Analysis | ✓ | |
46 | Attention by Time of Day, Day of Week | ✓ | |
47 | Demographics | ✓ | |
48 | DMP/Identity | CRM Integrations | ✓ |
49 | Identity Integration | ✓ | |
50 | Ingest DMP Data | ✓ | |
51 | AI Capabilities | Content Prediction | ✓ |
52 | Executive Notes (Automated Reporting) | ✓ | |
53 | Click Tracking/URL Redirects | Click Tracker | ✓ |
54 | Impression Tracker | ✓ | |
55 | Conversion Redirects | ✓ | |
56 | Benchmarks | Engagement | ✓ |
57 | Earned Ratio | ✓ | |
58 | Avg. Attn Minutes | ✓ | |
59 | Average Scrolled % | ✓ | |
60 | Shares breakdown by platform | ✓ | |
61 | Earned impressions breakdown by platform | ✓ | |
62 | Traffic device breakdown | ✓ | |
63 | By Vertical/Category i.e. Finance, Beauty | ✓ | |
64 | Programmatic | Post-click behavioral metrics | ✓ |
65 | Data dumps | ✓ | |
66 | Optimize to Attention, Scroll, Bounce | ✓ | |
67 | Real-time analytics | ✓ | |
68 | |||
69 | |||
70 | |||
71 | |||
72 | |||
73 | |||
74 | |||
75 | |||
76 | |||
77 | |||
78 | |||
79 | |||
80 | |||
81 | |||
82 | |||
83 | |||
84 | |||
85 | |||
86 | |||
87 | |||
88 | |||
89 | |||
90 | |||
91 | |||
92 | |||
93 | |||
94 | |||
95 | |||
96 | |||
97 | |||
98 | |||
99 | |||
100 |