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Team Member Names: Madison Boyd, Mariana Gutierrez-Suarez, Audrey Payton, Zack Bencal
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KeywordPositionSearch VolumeKeyword Difficulty (KD)URL
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(example) best black leather messenger bag
310052.57http://www.reallycoolwebsite/black-leather-messenger-bag
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jump luggage317052.63www.luggagepros.com%2Fcollections%2Fjump-paris&searchType=url
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aleon448057.61www.luggagefactory.com%2Fcollections%2Faleon&searchType=url
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the luggage store321057.87www.luggagefactory.com%2F&searchType=url
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ez bag517065.92www.ebags.com%2F&searchType=url
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Rationale for Keyword Choices
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Please provide some explanation about your decision making related to the keywords you selected.

In our search for apt keywords, we used position, volume and difficulty criteria when evaluating which of they many possible keyword options to select. First we decided on companies whose authority scores ranked similarly to Buhi Supplies score of 48. Luggage Factory had an authority score of 47 and Luggage Pros had a similar score of 48. In addition, we decided to keep a range between 600-650 for the common keywords and 0-3 of paid keywords. Luggage Facory has 624 common keywords and 0 paid keywords, and Luggage Pros 621 common keywords and only 2 paid, both falling under our decision. We wanted a keyword that ranked within the top 10 positions but really strongly desired words that were in the top 5 as above the fold or very close to it. We also wanted to ensure that our keywords had a high search volume alongside a low difficulty. We wanted no less than a 100 search volume and did our best to keep the difficulty below 60%. As far as our content marketing efforts go, we have decided that we will create a blog that appeals to college students who have to travel. This could be for purposes of study abroad or even those who travel far to get to school. We anticipate that the blog will include these keywords as pieces of luggage that we reccommend and then sell to these same readers.
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