APAC Digital Ad Revenues
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APAC Ad Revenues
Q1 2016 Revenue
Q1 2016 % Revenue
Q1 2017 Revenue
Q1 2017 % Revenue
Growth
% Revenue Growth
Share of Revenue Growth
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Facebook (1)$0.7411%$1.2115%$0.4764%38%
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Google (2)$2.2033%$2.8636%$0.6630%54%
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Everyone Else$3.7256%$3.8248%$0.103%8%
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Total APAC (3)$6.66n/a$7.89n/a$1.2319%n/a
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Total APAC All Media (4)
$24.75n/a$27.03n/a$2.289%n/a
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Notes and References
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1. Google 2017 1st Quarter Earnings Report: a. Estimated based on reported total APAC revenues x 90% (percentage of Google revenues represented by advertising) b. Excludes Google revenue in China estimated based on APAC revenue data sources.
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(2) Facebook 2017 1st Quarter Earnings Report: a. Estimated based on reported total APAC revenue by User Geography b. Excludes Facebook revenue in China estimated based on APAC revenue data sources.
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(3) APAC digital revenue data compiled from: IAB, eMarketer, GroupM, ZenithOptimedia, McKinsey & Company
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(4) APAC all media revenue data compiled from: IAB, eMarketer, GroupM, ZenithOptimedia, McKinsey & Company
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