| A | B | C | D | E | F | G | H | I | J | K | |
|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Outreach Campaign Launch Stages by Sparklead | ||||||||||
2 | This material may serve your team as a template to start outreach campaign as consistent and structured as possible. | ||||||||||
3 | |||||||||||
4 | Inputs | ||||||||||
5 | Duration | January 14, 2024 – May 15, 2024 | |||||||||
6 | Meetings estimations | 20 per / month | |||||||||
7 | Coverage target | 2.000 contacts / month | |||||||||
8 | SDR target | 2.000 contacts / month 500 contacts / week | |||||||||
9 | SDR | Matt | |||||||||
10 | LN profiles | Josh, Eric, Codie, Melissa | |||||||||
11 | Email profiles | Josh, Melissa | |||||||||
12 | |||||||||||
13 | ICP | ||||||||||
14 | Manufacturing | Fintech | |||||||||
15 | GEO | All except APAC | Europe | ||||||||
16 | Other industries or sub industries: | Furniture manufacturing | Industrial manufacturing | Payment Processing | |||||||
17 | ACV | $25000+ | $25000+ | ||||||||
18 | Number of employees: | Mid 50-300 Ent 300-1000 | 50-1000 | ||||||||
19 | Job Roles | Director/Head, Manager, C-lvl, VP, Execs, President/Founder, GM | Growth, Revenue, Business Development | ||||||||
20 | Audience size companies | 2k | 8k | ||||||||
21 | Audience size contacts | 4k+ | 10k+ | ||||||||
22 | Source | LinkedIn (Sales Navigator) | Clutch | Crunchbase | |||||||
23 | |||||||||||
24 | Monthly share in research | 70% | 30% | ||||||||
25 | |||||||||||
26 | Research & Data Enrichment | ||||||||||
27 | Company Name | Website | First Name | Last Name | Company LI | LI Profile | Industry | Company Size | Company Location | Contact Location | |
28 | ABC, Inc | https://abcincc.com | Stefan | Arend | stefan@abc.inc.com | /// | /// | Martech | 501-1000 | /// | /// |
29 | |||||||||||
30 | Content Creation | ||||||||||
31 | Buyer persona | Industries | Pains | Value Props | |||||||
32 | Manufacturing | Director/Head, Manager - Sales, Operations, Growth, Revenue, Business Development, CMO, CEO, VP | Furniture manufacturing Industrial manufacturing | - No resource (sales, marketing efforts) - Understanding of marketing tools - Lack of market understanding - Points of differentiation | - database - understanding the audience - data-driven market insights - dedicated team & ongoing communication - social selling on LinkedIn | ||||||
33 | |||||||||||
34 | Connection Note | Hello {Name}, I'm {Name}, representing BrightConnect, a B2B margeting agency. Our expertise lies in sourcing new clients across diverse sectors, such as manufacturing. I look forward to discussing potential opportunities with you. Best regards, | |||||||||
35 | 1 | Hi {Name}, Thank you for connecting. We're curious, which approach do you find more effective for lead generation: traditional methods like trade shows and word-of-mouth, or newer strategies such as personalized outreach and a solid digital presence? While we believe in leveraging a blend of both, our results speak volumes: with our outbound efforts, we consistently deliver sales-accepted leads within a mere 4 weeks. Would you be interested in achieving similar swift and cost-efficient results for you? Let's chat further. | |||||||||
36 | 2 | Hi {Name}, In industries like manufacturing, it can be tough for companies like yours to improve email and LinkedIn campaigns. We offer weekly data-driven insights and tested content ideas that bring in leads for our clients. Want to learn how this could help {{Company’s Name}}? Let's chat online. | |||||||||
37 | 3 | Hello {{Name}}, Following up on my previous message, I want to highlight the effectiveness of both traditional and new lead generation methods when applied intelligently. Let's take events as an example. Recently, with our client, ABC Manufacturing, participating in the Manufacturing Expo in Chicago, we successfully engaged over 200 registrants in just one month, with 77 individuals attending the event. For more insights, you can explore: Customer Story - ABC Manufacturing Would you like to explore how this strategy could work for {{Company’s Name}}? Let's schedule a discussion for this week. | |||||||||
38 | 4 | Hello {{FirstName}}, If you're aiming to tap into new markets or enhance your lead generation strategy, our team at BrightConnect is at your service. We specialize in bolstering your sales team, fortifying your online presence, providing access to a tailored database, and crafting content that generates leads. Feel free to reach out if you have any inquiries. Have a good day! | |||||||||
39 | |||||||||||
40 | Campaign Tracking | ||||||||||
41 | Week | Connections | Responses | Rates | Notes | ||||||
42 | New Requests | Accepted | Negative | Positive | Refferals | App Booked | Total | Accepted, % | Answered, % | ||
43 | Week 1 | 500 | 100 | 15 | 30 | 10 | 5 | 60 | 20.00% | 12.00% | |
44 | Week 2 | 500 | 150 | 20 | 40 | 20 | 8 | 88 | 30.00% | 17.60% | |
45 | Week 3 | 500 | 120 | 20 | 35 | 15 | 10 | 80 | 24.00% | 16.00% | |
46 | Week 4 | 500 | 180 | 28 | 45 | 22 | 4 | 99 | 36.00% | 19.80% | |
47 | Total | 2000 | 550 | 83 | 150 | 67 | 27 | 327 | |||
48 | |||||||||||