ICMS2012 Session
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Session A8/18 13:30-15:00
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Peter JacsoBibliometric ranking of marketing-focused journals using the Microsoft academic search serviceChair
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Hirokazu TajimaCalculation and visualization of dynamic price Elasticities
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Ratiwan Watanasin and Alma WhiteleyCultural symbolism: Thai food products in the United States markets
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Chun-Hsiung Liao and Wanju TungMeasuring the efficiency and technology gap of APEC mobile telecommunications firms: Stochastic metafrontier model
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Chun-Hsiung Liao and Yi-Bei WanPersonality trait, social interaction and mobile phone usage dependence
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Aris Y.C. Lam, Ronnie Cheung and Mei Mei LauThe influence of internet-based customer relationship management
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Session B8/18 15:30-17:00
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Birgit Wauters and Malaika BrengmanThe effect of priming on the effectiveness of threat appealsChair
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Wen-Kuei Wu and Yu-Ting GongThe effectiveness of green advertising appeals under various price/quality perceptions
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Cheol Park, Thae-Min Lee and Jong-Kun JunSmart mobile shopper feeling and negative aspects of consumer behaviors
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Po-Hung LinThe selection of promotion alternatives on internet shopping - an example of smart phone
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Rajiv Mehta, Takao Ito, Jolanta Mazur and Rolph E. AndersonDeterminants and consequences of cooperation in international strategic distribution channel alliances
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Sarah Louisa Birchley and Hisamitsu IharaNew trends in marketing: Life-driven line marketing
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Session C8/19 10:00-12:00
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Desalegn Abraha GebrekidanEstablishment processes in the traditional, complex and fast developing emerging economy – the case of swedish firms in chinaChair
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Nattapong KongprasertHow to extract knowledge from fashion experts through emotional design approach
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Saran WangleeThe varying influences of positive emotions on consumption motivation
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Min Kyu Jung, Jae Kyeong Kim, Young Ryu and Hyun Chul AhnAn intelligent determination model of user’s emotion using sequential neural network
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Mercedes Martos-Partal and Óscar González-BenitoRole of retailer positioning on the relationship between private label consumption and price sensitivity versus perceived quality
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Session D8/19 13:30-15:00
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Ivan Russo, Ilenia Confente and Ayman OmarValue drivers for intermediaries in the business to business context: An exploratory studyChair
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Mei Mei Lau, Ronnie Cheung, Aris Y. C. Lam and Yuen Ting ChuMeasuring service quality in the banking industry: A Hong Kong based study
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Ying-Pin YehExploring the factors affecting electronic cooperative relationships between supplier and retailer
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Hyun-Chul Jung, Su-Hwan So and Lee-Kwon ChoiStudy on individual identification tracking technology for personalization marketing service in exhibition space
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Teck-Yong Eng and Miang Hong NgerngCompetitive advantage of SMEs internationalization process in bio-energy industries
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Session E8/19 13:30-15:00
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Natalia Yannopoulou, Mona Moufahim and Xuemei BianBrand building and social media: A discursive and visual analysis of user-generated brandsChair
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Khanyapuss Punjaisri and Ranis ChengClosing the identity gap through internal branding
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Ching-Jui Keng, Van- Dat Tran and Tuyet Mai Le ThiRelation between brand experience, brand personality and customer experiential value
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Session F8/19 13:30-15:00
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Macy Wong, Calvin Wan and Ronnie CheungA study on expectation, motivation and attitude of travellersChair
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Mitsunori HirogakiConjoint analysys of Japanese consumer attitudes about health food claims
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Kineta Hung, Caleb Tse and Andy WongIdeal and ideal-social image congruence: A need-congruence-attitude model of endorser effects in china
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Session G8/19 15:30-17:00
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Norazirah Ayob, Nabsiah Abdul Wahid and Azizah OmarThe concept of experience within context of festival and special event
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Mai Ngoc KhuongDeterminants of financial benefits of inter-organizational relationship marketing between international travel companies
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Hyun Sil Moon, Jae Keyong Kim, Yoon Ho Cho and Young RyuA booth recommendation procedure using visit sequences in exhibitions
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Yasuhiro Watanabe, Koji Matsumoto and Haruo NogawaVariables influencing spectators’ desire to stay at a professional golf tournament in Japan
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Session H8/19 15:30-17:00
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Sema Sakarya and Nagehan SoyerCultural differences in online shopping behavior: Turkey and the United KingdomChair
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Wei-Cyuan Chen, Chien-Wen Chen and Wen-Kuo ChenUnderstanding the effects of EWOM on cosmetic consumer behavioral intention
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Ameet Pandit, Ken Yeoh, Elmira Djafarova and Matthew SutherlandImpact of product placements on generating e-word of mouth: moderating influence of prominent versus subtle placements
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Sungsoo Jang and Jaihak ChungHow do interaction activities among customers, and between customers and firms, influence the lifetime and sales of mobile applications?
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Session I8/19 15:30-17:00
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Anupriya Kaur and Yajulu MedurySEM approach to teen influence in family decision makingChair
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Miyuri ShiraiConsumer evaluations of temporal reframing of prices
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Wirawan Dony DahanaThe effect of assortment changes on consideration set formation
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Jong-Hwan Bae, Sung-Jun Na, Eun-Jin Kim and Lee-Kwon ChoiThe realization of mobile application for personalized marketing service in exhibiting environment
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Virtual presentation
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Hui-Chen Chang, Lin-Ju Cheng and Yen-Tsung ShihA study on the drivers of relationship value
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Hui-Chen Chang, Yi-Ching Tsai and Sheng-Yuan HsuThe effects of relationship destroying factors on customer relationship: The moderating effects of relationship recovery
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Ting-Hsiang TsengThe complexity of the country-of-origin literature: Past, present, and future
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Yung-Chen Hung and Jia-Chyi HueyA study on consumer purchase intention towards tablet PC
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Dan Popescu, Alina Ciocarlan-Chitucea and Cristina StateProposals for improving human resources management from tourism and hospitality industry. Case study: International five star hotels
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Subramanian Sivaramakrishnan and Sergio W. CarvalhoDoes it matter if Thai Airways uses American versus Chinese aircraft? The effect of country of origin of ingredient brand on consumers' perception of host brand
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Dongmo Koo and Kyungtag LeeEffects of review attribute and valence on message credibility in E-WOM: Focusing on the moderating effects of subjective knowledge and regulatory focus
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Phuong NguyenVietnamese consumer behavior toward children’s over-the-counter preventive medications: Will perceived vulnerability and threat predict medicating intention?
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