| A | B | C | D | E | F | |
|---|---|---|---|---|---|---|
1 | Ideal Customer | Problem | Weight ( ?/5 ) | Ouctomes from Problem | Solution | Your Proposition |
2 | Individuals/Couples | Setup costs | 1 | The client has to fork out a larger cost the first month they join which includes both setup and first month fee. | Setup costs maybe spread over the life of the customer with one final payment in case of early termination. - Charge no setup costs ? | ZAP offers no setup costs. |
3 | 12 months contract | 4 | The client has to pay for 12 months even if they wanted to cancel during their membership. No flexibility. | Flexible membership ( 3, 6 or 12 months ) | ZAP offers month on month membership | |
4 | Not able to suspend temporarily | 2 | The client cannot put thier membership on hold if they were travelling or unwell. | Suspend your membership whenever you like | ZAP offers same day suspension either online or via the phone for upto 3 months | |
5 | 9 AM - 8 PM access | 5 | The client could not go to the Gym after 8 PM when they finish work. | 24 hour access | ZAP gyms are powered by 24 hours access control | |
6 | No coaches after 5 PM | 2 | The client could not get professional help after 5:00 PM | Trainers from 9 AM to 9 PM | ZAP offers coaches via booking them online at a time that suits you | |
7 | Cancellation in person | 2 | The client had to travel to the Gym to cancel their membership | Cancel anytime - online or on the phone. | ZAP membership can be cancelled anytime without needing to come in person. | |
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9 | Travellers | Visitor pass for 5 sessions only | 5 | The client felt that the visitor pass was too expensive. | Flexible memberships for 3 months. | ZAP offers flexible monthly passes |
10 | Body Builders | Flexible circuit equipment | 5 | The client felt that the gym did not have enough circuit equipment | None ? | |
11 | Not enough weights | 3 | The client felt that the gym did not have enough equipment | None ? | ||
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