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MMP460 Social Cause Campaign- Grading Rubric
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CRITERIA
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DescriptionCommentsPoints
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Project proposalThe team submitted a project proposal, including two persona, a creative brief, a task anaysis document, and visual references. The team presented the proposal to the class. /10
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ContentThe campaign supports a social cause. It is engaging, clear and convincing./15
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MediaThe campaign uses at least three different types of media./15
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Team workThe team was organized and communicated effectively and respectfully. The individual student played an active role in the conception and production of the campaign. He/she contributed as much as the other members of the team. /25
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UXThe audience can intuitively interact with every component of the campaign. /8
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Visual designThe use of color, proportions, images, typography etc. resulted in a cohesive and visually impactful campaign. /10
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OriginalityThe campaign offers a unique perspective on the issue at hand. It is clear and effective and meets the proposal's stated measurable goals. /8
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AttributionAll images that were not created by the student are in the public domain or under an appropriate CC license. All available information regarding the image/audio or video and its author is clearly stated. /2
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File organizationThe team submitted every "master" and web-ready files, in the appropriate format, size and resolution (if applicable). All the files are clearly and consistently named and organized./2
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Final PresentationThe team presented their campaign to the class on week 15. The presentation was clear, visually engaging and gave the audience insight into their creative process. /5
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Total0/100
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