Brand Voice Exercises Template

	A	B	C	D	E	F
1	1 Day® Brand Strategy
2	Brand Voice Samples
3	Gather samples from your website, your social media, your customer services scripts, emails, print materials and anything else that may demonstrate your voice.
4	Source	Sample copy	On Brand	Off Brand	Neutral	Comments
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45		This material is for the sole use of 1 Day Website Licensees. This material may not be reproduced, sold or distributed, in whole or in part, without the prior written permission of Bizzy Bizzy, LLC
46		www.bizzybizzy.biz
47		© Copyright 2019 - Bizzy Bizzy, LLC

	A	B	C	D
1	1 Day® Brandstorm
2	Brand Voice Guide
3	Take the 3 most important brand voice qualities from the last exercise and define each one further. How can you convey these traits when you communicate with your audience? How does your content support these traits?
4	Brand Voice Trait	How the Quality Relates to Your Brand Values	Do	Don't
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10	This material is for the sole use of 1 Day Website Licensees. This material may not be reproduced, sold or distributed, in whole or in part, without the prior written permission of Bizzy Bizzy, LLC
11	www.bizzybizzy.biz
12	© Copyright 2019 - Bizzy Bizzy, LLC

	A	B	C
1	1 Day® Brand Strategy
2	Brand Voice Qualities
3	Review the best examples of brand voice from your past content. Then go through our list of Brand Voice Cards and pick 10. Then have a group discussion about the 10 and narrow it down to the 3 most important qualities.
4	Top 10		Top 3
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17		This material is for the sole use of 1 Day Website Licensees. This material may not be reproduced, sold or distributed, in whole or in part, without the prior written permission of Bizzy Bizzy, LLC
18		www.bizzybizzy.biz
19		© Copyright 2019 - Bizzy Bizzy, LLC