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27NameAgeLocationHouseholdEducationGoalConcern
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1Diego24Suburbs1 personHigh schoolCostQualityPersonas
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3Reggie36Suburbs3 people (1 child)CollegeCostQualityCategoriesPersona 1 - Budget BuyerPersona 2 - Variety Shopper
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4Jerricka34Suburbs1 personGraduate schoolCostQualityGoalCostVariety
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6Raj27Suburbs1 personCollegeCostWebsite organizationConcernqualitywebsite organization
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9Clara25City2 peopleCollegeCostReturn policyAge range20-3030+
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2Jaya21City1 personCollegeVarietyShipping feesLocationsuburbscity
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5Frankie34City4 people (2 children)CollegeVarietyCheckout processHousehold1-22-4
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7Malena42City2 people (1 child)CollegeVarietyWebsite organizationEducationcollegecollege
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8Hiro49City2 people (1 child)CollegeVarietyShipping speed
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10Avery44Suburbs4 people (2 children)Graduate schoolVarietyWebsite organization
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11Eleni39City2 peopleHigh schoolVarietyWebsite organization
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