Revenue Optimization Funnel

	A	B	C	D	E	G	H	I
1	MAKE A COPY OR DOWNLOAD FIRST							100 Dials
2						Connection	3-5%	3-5
3
4	Reverse Funnel					Standard Funnel
5	Time Period	Annual	Monthly	Weekly Target	Daily	If you were to convert at this, what would it do for your business? Only change Yellow Fields!!
6	Number In Period	1	12	52	5
7	Profit Goal	$1,000,000.00	$83,333	$19,231	$3,846	Gross Leads	100	Anything you pay for.
8	Profit Per Deal	$20,000.00				Contacted	25
9	# Deals Required	50	4	1	0.19	Contact Rate %	92.00%
10	Fallout Rate	30%				Qualified/Net Leads	15	Anyone who you may do business with
11	Contracts	71	6	1	0.27	Qualified Lead %	58.00%
12	Appointment To Contract	25%				Appointments Set	0	Appt Time & Date Is Present & Converted To Opp.
13	Appointments Held	286	24	5	1	Appointment Set %	35.00%
14	Appointment Set To Held	80%				Appointments Attended	0
15	Appointments Set	357	30	7	1	Appointments Attended %	77.00%
16	Lead To Appointment	50%				Contracts	0	0
17	Quaulified Leads	714	60	14	3	Contract Rate %	13.00%
18	Gross To Net %	50%				Profit Per Deal	$0.00
19	Gross Leads Needed	1429	119	27	5	Gross Revenue	$0.00
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21	Cost Per Contract	$4,000.00
22	Annual Budget	$285,714.29
23	Marketing Budget/Mo	$23,809.52
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28	Gross Leads		Any response
29	Qualified		Contact info, verfieid property info, want to sell,viable cash lead
30	Appts	100
31	Appt Attended	40
32	Contract	30
33	Closed Revenue
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