Revenue Optimization Funnel

	A	B	C	D	E	G	H	I	L	M	N
1	DOWNLOAD FIRST							100 Dials
2						Connection	3-5%	3-5
3
4	Reverse Funnel					Standard Funnel
5	Time Period	Annual	Monthly	Weekly Target	Daily	If you were to convert at this, what would it do for your business? Only change Yellow Fields!!
6	Number In Period	1	12	52	5
7	Profit Goal	$720,000.00	$60,000	$13,846	$2,769	Gross Leads	100	Anything you pay for.
8	Profit Per Deal	$20,000.00				Contacted	25
9	# Deals Required	36	3	1	0.14	Contact Rate %	92.00%
10	Fallout Rate	25%				Qualified/Net Leads	15	Anyone who you may do business with
11	Contracts	48	4	1	0.18	Qualified Lead %	58.00%
12	Appointment To Contract	15%				Appointments Set	0	Appt Time & Date Is Present & Converted To Opp.
13	Appointments Held	320	27	6	1	Appointment Set %	35.00%		Gross	17
14	Appointment Set To Held	80%				Appointments Attended	0		Contact	9	0.5294117647
15	Appointments Set	400	33	8	2	Appointments Attended %	77.00%		Qualified	7	0.4117647059
16	Lead To Appointment	50%				Contracts	0	0	Set	5	0.7142857143
17	Quaulified Leads	800	67	15	3	Contract Rate %	13.00%		Attended	4	0.8
18	Gross To Net %	30%				Profit Per Deal	$15,000.00
19	Gross Leads Needed	2667	222	51	10	Gross Revenue	$0.00
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21	Cost Per Contract	$4,000.00
22	Annual Budget	$192,000.00
23	Marketing Budget/Mo	$16,000.00
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28	Gross Leads		Any response
29	Qualified		Contact info, verfieid property info, want to sell,viable cash lead
30	Appts	100
31	Appt Attended	40
32	Contract	30
33	Closed Revenue
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