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Typical newsletter support schedule - OK to change depending
AEG Festival sendsAMEX PresaleAXS/APE Presale
General On Sale Now
AXS Mobile ID Venues - keep in mind for Scan Data Sends
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Venue newsletters 2-3rd week of the monthAll Points EastYesYes
Depends On Artist
All AXS Venues
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Family Newsletter, 2-3rd week on a Friday morning before onsales
BST Hyde ParkYesYes
Depends On Artist
Festivals - BST, APE, Lido
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Comedy 1st week, on a Friday morning before onsalesLidoNoYes
Depends On Artist
Outdoors - varies
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AEG Rising Stars 2-3rd week of the montheverything except UK Promoter events
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Genre ad-hocVince Power - NO
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check box when venue newsletter is officially sent
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Venue NamesRegion Covered
May
June
July
August
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The O2London
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OVO Arena Wembley (include section for Dingwalls shows?) London
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Watford ColosseumLondon
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indigo at The O2London
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Hull, York, LeedsNorth East
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AO Arena ManchesterNorth EastSend copy etc.
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Utilita Arena Newcastle + Playhouse, Whitley BayNorth East
On O2 or with Virgin Media? Get Priority Tickets now! (Available for Select Shows Only)
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Dreamland MargateSouth East
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Bristol
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Brighton
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Wolverhampton & Utilita Arena Birmingham + bp pulse LIVEWest MidlandsAXS Blue:
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P&J Live, Aberdeen & Scotland venuesScotland#0054A1
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Notes:
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- All venue sends: target past bookers & distance from venue
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Future Scan Data Sends to note
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* For the future, can a couple Dingwalls shows be included in Wembley venue sends? Both LDN North, can reserve Dingwalls inclusions for high name recognition shows.15th May – Bryan Adam - The O2 – London
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6th June – LIDO Massive Attack – Victoria Park - London
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For sending in Tandem (Not using A/B Testing)13 or 14th June – Pulp – The O2 – London
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Make sure to include the list you are NOT sending to in the Excluded + Surpressed box
18th June – Nine Inch Nails – The O2 - London
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Same box as for frequency capping
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This ensures reach is not repeating sends
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