Marketing - Marketing Management

	A	B	C	D	F	G	H	I
1	Marketing - Marketing Management (B.S.)							2021-2022
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3	Major Requirements				General Education Requirements
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5	Lower Division Requirements	Pre-Req	Pre-Req	Note	Competency Requirements		Units	Notes
6	ACC250 Principles of Accounting I	-	3		English Competency		3	ENG113 or ENG113E (4 units) based upon placement
7	ACC251 Principles of Accounting II	ACC250	3		Math Competency		3	MAT115 required
8	BUS101 Introduction to Business	-	3		Technology		3	Major will meet
9	BUS217 Microeconomics	-	3		Foreign Language I		3
10	BUS218 Macroeconomics	-			Foreign Language II		3
11	BUS237 Management Based on Biblical Principles	-	3		If you are exempt from a Competency Requirement, add those units to Additional Elective Units Needed.
12	CIS270 Business IT Application	MAT115 or STA144	3		Foundation Requirement		7 units	Note
13	Upper Division Core Business Requirements	Pre-Req	Units	Note	English Composition		3	ENG123 or ENG123E (4 units-continuation of ENG113E)
14	BUS303 Business Finance	ACC250 & CIS270	3		Lab Science		4
15	BUS315 Business Statistics	CIS270 & MAT115 or STA144	3		Biblical and Theological Core		9 units	Note
16	BUS334 International Business	-	3		Christian Studies or Intercultural Studies		3 each	Major will meet three (3) units
17	BUS356 Business Communication	-	3		The Natural World		6 units	No more than 4 units from one area.
18	BUS358 Business Law	-	3		Worldview (Natural World)		3
19	BUS463 Business and Organizational Management	-	3		Biology		3-4
20	BUS485 Business Policy and Strategy	BUS303, 463, MKT333	3		Chemistry		3-4
21	MKT333 Principles of Marketing	-	3		Health Sciences		3-4
22	Upper Division Marketing Requirements	Pre-Req	Units	Note	Kinesiology		1-3
23	MKT323 Marketing Research	BUS315, MKT333	3	Spring Only	Mathematics		3-4
24	MKT353 Integrated Marketing Communications	MKT333	3	Fall Only	Physical Sciences		3-4
25	MKT458 Consumer Behavior	MKT333	3	Fall Only	The Social World		6 units	No more than 3 units from one area.
26	MKT463 Marketing Management	MKT333, Senior	3	Spring Only	Worldview (Social World)		3
27	Marketing Management Concentration	Pre-Req	Units	Note	Communication Studies		3	Major will meet if COM308 chosen
28	Nine (9) additional upper division units in Marketing from the following:				Behavioral Sciences		3
29	MKT313 Retailing and Merchandising	MKT333	3	Fall (Even Years)	The Political World		6 units	No more than 3 units from one area.
30	MKT363 Social Media and Content Marketing	MKT333	3	Spring Only	Worldview (Political World)		3
31	MKT443 Personal Selling and Sales Management	MKT333	3	Spring (Odd Years)	History		3
32	MKT444 International Marketing	MKT333	3	Fall Only	Political Science		3
33	MKT491 Marketing Internship	MKT333 & Permission of the Dean	3		The Cultural World		6 units	No more than 3 units from one area.
34	Three (3) additional upper division units in Marketing or one of the following:				Worldview (Cultural World)		3
35	COM308 Interpersonal Communications	-	3	Spring Only	Art or Music		3
36	BUS457 Negotiation and Conflict Resolution	-		Fall Only	English and Literature		3
37	PRL300 Public Relations	-			Philosophy		3
38					• GST100, ENG103, and MAT095 count as elective units			• This plan is not a contract. Curriculum subject to change.
39					Total Major Units:		69	Office of Academic Advising:
40					Upper Division Major Units:		48	Yeager B146; (951) 343-4567
41					Total Required GE Units:		46-49	advising@calbaptist.edu
42						Add'l Elective Units (at least 124 total needed):	6-9	School of Business
43					Add'l Upper Div GE/Elective Units (39 total needed):		0	(951) 343-4329; Business 217A
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45	This Major Planning Guide (MPG) does not constitute a contract between California Baptist University and its students. Although every effort has been made to ensure the accuracy of the content of this resource, the University assumes no liability for any omissions or errors contained herein. California Baptist University reserves the right to alter and revise the contents of this resource at any time.
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