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Digital Marketing SYLLABUS
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STUDENT NAME:ROLL NO:
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FATHER NAME:
COURSE DURATION:
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Date of Admission:
Last Date/Month of Sem Completion:
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SR NOTOPICMthStatusDateREMARKS IF ANY
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Chapter -1 Digital Marketing Introduction• Digital Marketing Vs Traditional Marketing1Done
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• Digital Marketing Channels1Done
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• Digital Marketing Scope & Career1Done
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Chapter -2 Blog Creation• Understanding Blog & Post1Done
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• Introduction To Blogger.com1Done
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• Creating Post & Pages1Done
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• Customizing Theme & Setting1Done
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Chapter -3 Blogging• What Is Blogging1Done
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• Topic Selection1Done
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• Formats Of Blogging1Done
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• Monetization1Done
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Chapter -4 Google Adsense• What Is Google Adsense1Done
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• How To Apply For Google Adsense2Done
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• Adsense Policy2Done
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Chapter -5 Business Website Creation• Introduction To Domain & Hosting2Done
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• Introduction To Wordpress2Done
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• Installing Themes2Done
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• Installing Plugins2Done
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• Creating & Designing Web Pages2Done
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• Using Elementor (Page Builder)2Done
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Chapter -6 Graphic Creation• Introduction To Canva2Done
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• Creating Logo2Done
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• Creating Social Media Post2Done
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Chapter -7 Search EngineWhat Is Search Engine3Done
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•Top Search Engines3Done
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• How Search Engine Works3Done
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Chapter -8 Introduction To SEO• What Is SEO3Done
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• Types Of SEO3Done
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• On Page SEO3Done
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Chapter -9 On Page SEO• What Are Meta Tags & Importance3Done
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• Meta Title3Done
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• Meta Description3Done
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• Meta Keywords3Done
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• URL Optimization3Done
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• Content Optimization3Done
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• Keywords / Keywords Density3Done
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• Bold / Italic / Underline3Done
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• Heading 1 To 63Done
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• Anchor Text3Done
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• Page Load Time Optimization3Done
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• Image Optimization3Done
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• Favicon3Done
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Chapter -10 Off Page SEO• What Are Backlinks & Its Importance3Done
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• Precautions To Create Backlinks3
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• Domain & Page Authority3
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• Do Follow & No Follow3
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• Keyword In Anchor Text3
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• Where & How To Create Backlinks3
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• Business Directory Sites3
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• Social Book Marketing Sites3
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• Video Submission Sites3
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• PPT Submission Sites3
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• Image Submission Sites3
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• Blog Commenting3
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• Guest Posting3
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Chapter -11 Technical SEO• What Is Sitemap & Importance3
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• What Is Robots.txt & Importance4
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• What Is SSL & Importance4
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• What Is Schema & Importance4
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• What Is AMP & Importance4
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• 404 Error4
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• 301 / 302 Redirection4
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• Canonical Tag4
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Chapter -12 Local SEO• Local SEO Introduction4
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• Local SEO Ranking Factors4
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• Google My Business Setup4
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Chapter -13 Video Optimization• Video Optimization Introduction4
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• Video Ranking Factors4
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• Youtube Studio Video Setup4
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Chapter -14 Voice Search Optimization• What Is Voice Search4
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• Introduction To Voice Search4
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• Voice Search Ranking Factors4
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Chapter -15 Keyword Research• What Is Keyword & Keyword Research5Done
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• Tools Used For Keyword Research5Done
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• How To Use Keyword Planner5
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• Types Of Keywords5
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Chapter -16 Google Algorithm• What is Google Algorithm5
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• Impacts Of Google Algorithm5
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• Panda5
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• Penguin5
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• Hummingbird5
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• Google Mobile-Friendly Update5
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• Pigeon5
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• SandBox5
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• Google RankBrain5
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• Google Possum5
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• Google Fred5
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Chapter -17 SEO Techniques• White Hat SEO Techniques5
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• BlackHat SEO Techniques5
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• Gray Hat SEO Techniques5
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Chapter -36 Google Search Console• Introduction To Search Console5
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• Submitting Sitemap5
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• Submitting International Targeting5
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• Understanding Organic Performance5
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Chapter -40 Google Analytics•  What is Google analytics5