AB
1
 BFCM CRO Checklist
2
πŸ”₯ General Conversion Rate Optimization
3
Add countdown timers in header
4
Display faster shipping messaging (e.g. 'Buy now, get it before Christmas')
5
Ensure H1 is clear and communicates the main offer
6
Write a subheadline that emphasizes the core benefit
7
Display review stars next to product images above the fold
8
Use contrasting colors for BFCM pricing and promos
9
Test search bar functionality on both mobile and desktop
10
Ensure autosuggest works properly
11
Test page load speed across devices
12
Make sure Terms & Conditions and Return Policy are easily accessible in the footer
13
πŸ–Ό Product Images & Visuals
14
Ensure each variant (color/size) displays the correct image
15
Add a GIF or motion graphic as the first product image
16
Check mobile image rendering
17
Add a product demo video or step-by-step guide
18
Highlight press mentions above the fold
19
Enable image zoom functionality
20
Include at least 5 product photos (lifestyle, benefits, white background)
21
πŸ›’ Call to Actions (CTAs)
22
Display payment methods (credit card, Apple Pay, BNPL, etc.)
23
Add 'X sold in the last hour' for urgency
24
Add a reminder if a variant isn’t selected before adding to cart
25
Use price anchoring when discounting
26
Show discounts clearly (e.g. '20% Off' or 'Save $10')
27
Place reviews below the CTA
28
Highlight free shipping near the CTA
29
Include BNPL (Buy Now Pay Later) messaging
30
Add shipping time, return policy, and guarantee blurbs near the CTA
31
⭐ Social Proof
32
Include a reviews section below the fold
33
Add a UGC (User-Generated Content) slider
34
Highlight influencer endorsements above the fold
35
Include before & after images in product photos or below the fold
36
Add celebrity testimonials if available
37
Include an FAQ section below the fold
38
πŸ’° AOV & LTV Optimization
39
Offer bundle & save options
40
Add subscribe & save plans
41
Include 'cancel anytime', 'swap', and 'pause' messaging for subscriptions
42
Add upsell popups when users add to cart or checkout
43
Ensure the highest-priced SKU is preselected by default
44
Display upsell & cross-sell products below the fold
45
🧺 Cart Optimization
46
Test carts on desktop and mobile
47
Add progress bars for free shipping or free gift thresholds
48
Add cart urgency ('Reserved for 10 minutes' or '12 people have this in their cart')
49
Ensure SKU images match the product page
50
Add trust anchors (payment icons, SSL, testimonials)
51
Include a testimonial inside the cart
52
Display eligible discounts dynamically
53
Test CTA button naming ('Checkout Now') and ensure it contrasts visually
54
Add secure checkout messaging ('100% encrypted checkout')
55
Include return policy copy inside the cart
56
πŸ’³ Checkout Optimization
57
Offer gift wrapping, faster shipping, and engraving options
58
Add countdown timers for urgency
59
Include trust badges and testimonials
60
Add cross-sells and upsells within checkout
61
Test one-page checkout
62
Enable Google Address Autocomplete
63
Offer Shop Pay, Google Pay, and BNPL options
64
Add guarantee, return policy, shipping time, and FAQs in checkout
65
Ensure discounts and gifts auto-apply
66
Check desktop and mobile experiences
67
Make sure checkout buttons are high-contrast
68
πŸ—‚ Category Page Optimization
69
Feature Best Sellers and Bundles at the top
70
Add Filter & Sort options (price, size, color, brand, category)
71
Ensure filters work on both mobile and desktop
72
Add hover/zoom effects on product images
73
Include BFCM countdown timers for scarcity
74
Highlight shipping times to create urgency
75
Display return policy for trust
76
Test hero bar or banner messaging
77
Add store or product reviews
78
Include holiday-specific FAQs
79
Add an exit-intent popup
80
Test increasing products per page (15, 20, 100, etc.)
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100