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Single KPI Focus Chronicles - Part 1 - Lessons
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ProductSingle KPI FocusWhy Focused on this KPIImpact OnDataStakeholder PerspectivesSummaryRisk Mitigation Strategies
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A hunting planning & navigation platform catering to serious and recreational hunters.Market ShareDesire to be the market leader.Competitor ResponseCompetitors reduced prices, impacting market share by 18%.Competitors alarmed; customers divided between loyalty and price sensitivity.Expanded aggressively, targeting a niche market segment.Develop a value proposition beyond pricing; focus on unique product features.
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An e-Learning platform focusing on learning Investment ConceptsUser GrowthTo attract investors and scale.Customer RetentionUser churn increased by 30% in 6 months.Investors pleased, but users and educators expressed concerns.Initially attracted DIY users, but later faced criticism for lacking depth in content.Regularly survey users for feedback; evolve content strategy.
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A Fintech app providing Mutual Fund investment tracking and portfolio management.RevenuePressure to demonstrate profitability.Product InnovationR&D budget reduced by 50% over a year.Investors saw short-term gains, but tech teams felt stifled creatively.Aimed at young professionals, prioritized immediate revenue streams.Set aside dedicated funds and time for innovation projects.
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An Uber for X platform connecting buyers, sellers, real estate agentsCustomer SatisfactionTo build loyalty and repeat business.Internal ProcessesOperational costs increased by 20% due to customized requests.Customers appreciated the responsiveness; however, staff felt overburdened.Gained popularity for its user-friendly approach and community feedback.Implement scalable solutions for customer feedback; prioritize feasible changes.
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@vallabhchitnis
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