日本の広告費
 Share
The version of the browser you are using is no longer supported. Please upgrade to a supported browser.Dismiss

 
View only
 
 
ABCDEFGHIJKLMNOPQRSTUVWXYZAA
1
20122013201420152016(億円)
2
総広告費58,91359,76261,52261,71062,880
3
マスコミ4媒体広告費
28,80928,93529,39328,69928,596
4
新聞6,2426,1706,0575,6795,431
5
雑誌2,5512,4992,5002,4432,223
6
ラジオ1,2461,2431,2721,2541,285
7
テレビメディア18,77019,02319,56419,32319,657
8
地上波テレビ17,75717,91318,34718,08818,374
9
衛星メディア関連1,0131,1101,2171,2351,283
10
インターネット広告費
8,6809,38110,51911,59413,100
11
SP広告費/プロモーションメディア広告費
21,42421,44621,61021,41721,184
12
屋外2,9953,0713,1713,1883,194
13
交通1,9752,0042,0542,0442,003
14
折込5,1655,1034,9204,6874,450
15
DM3,9603,8933,9233,8293,804
16
フリーペーパー・フリーマガジン
2,3672,2892,3162,3032,267
17
POP1,8421,9531,9651,9701,951
18
電話帳514453417334320
19
展示・映像ほか2,6062,6802,8443,0623,195
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
Loading...
 
 
 
Original
4+Internet