| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | AA | AB | AC | AD | AE | AF | AG | AH | AI | AJ | AK | ||
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1 | # | Relevant 📝 | Intent | Score 📝 | Intent type | Intent source | Manual Steps | Context | Manual input for your ICP& IBPs 📝 | Eg. of Tools assisted tracking | LinkedIn account monitoring | LinkedIn event | LinkedIn Sales nav. | LinkedIn job ads monitoring | LinkedIn ad Library | Meta Ad library | Tiktok Ad library | Youtube Ad library | Company's url monitoring | Twitter account monitoring | Niche news site scraping | Search + keyword monitoring | Niche mobile app scraping | Crunchbase | Trustpilot and other review tools (ecomm) | Google maps (local biz( | G2 and Capterra (software) | Clutch (agency) | Google Play store (mobile app) | Itune store (mobile app) | Similarweb | SEMrush | Storeleads | charm.io | Builtwith | data.ai (mobile app) | appfigures | |
2 | 1 | | Open Job Postings (Skill vs. pain point) | | Cold Outbound signal | Account | Review company career pages and LinkedIn job listings for new postings, noting skills and pain points mentioned. | Can be valuable if your software automates HR processes or enhances skill development, like an AI-driven recruitment platform or an online learning management system. For example, if a company is seeking digital marketing skills, a platform like Coursera for Business could be proposed to upskill employees. | LinkedIn, Glassdoor | |||||||||||||||||||||||||||||
3 | 2 | | Recent Headcount Growth | | Cold Outbound signal | Account | Monitor LinkedIn company profiles for employee count changes and news sections for growth announcements. | Can be valuable if your software supports scaling operations, such as project management tools like Asana or workforce analytics software like Workday. For instance, rapid headcount growth might necessitate better project tracking or HR analytics to manage new talent efficiently. | LinkedIn Sales Navigator, Crunchbase | |||||||||||||||||||||||||||||
4 | 3 | | Existence of Relevant Role (Approach the direct report of that role) | | Cold Outbound signal | Contact | Use LinkedIn to identify roles within the target company and determine their direct reports for a more strategic approach. | Can be valuable if your software offers solutions that the direct report manages. For example, if targeting the direct report of a CTO, cybersecurity software like CrowdStrike or cloud infrastructure management tools like HashiCorp Terraform can be pitched, showing how these solutions bolster the company's IT infrastructure security and efficiency. | ||||||||||||||||||||||||||||||
5 | 4 | | Existence of Relevant Roles (Approach directly the person with the role) | | Cold Outbound signal | Contact | Identify individuals in relevant roles through LinkedIn and company 'About Us' pages to approach them directly. | Can be valuable if your software directly addresses the responsibilities of the role. For instance, for a Marketing Director, marketing automation software like HubSpot or social media management platforms like Hootsuite could be suggested to streamline their digital marketing efforts and enhance campaign effectiveness. | ||||||||||||||||||||||||||||||
6 | 5 | | Absence of Relevant Roles | | Cold Outbound signal | Account | Investigate LinkedIn and company websites to spot roles that are missing which your software could supplement. | Can be valuable if your software fills the operational voids left by the absence of certain roles. For instance, if there's no dedicated customer support role, a customer service automation tool like Zendesk or an AI chatbot platform like Intercom could be proposed to handle customer inquiries efficiently without the need for immediate hiring. | LinkedIn, Company websites | |||||||||||||||||||||||||||||
7 | 6 | | Change in Legislation | | Cold Outbound signal | Account | Follow legal blogs, government websites, and industry news outlets for updates on legislation affecting the target sector. | Can be valuable if your software ensures compliance or facilitates adaptation to new regulations. For example, GDPR compliance tools like OneTrust or data privacy management software like TrustArc can be suggested to companies facing new data protection laws, demonstrating how the software can help them stay compliant without extensive legal consultations. | Google Alerts, Lexology | |||||||||||||||||||||||||||||
8 | 7 | | Recent Product Launch | | Cold Outbound signal | Account | Monitor press releases, company blogs, and industry publications for announcements of new products. | Can be valuable if your software enhances or supports the newly launched product. For instance, if a company launches a new fintech app, payment gateway integration solutions like Stripe or fraud detection software like Kount can be recommended, showing how these can enhance the security and functionality of their new product. | PR Newswire, Google News | |||||||||||||||||||||||||||||
9 | 8 | | Recent Funding | | Cold Outbound signal | Account | Search for news on recent funding rounds in financial news outlets and the company’s investor relations page. | Can be valuable if your software can help leverage this new capital for growth or operational efficiency. For example, cloud infrastructure services like AWS or Azure can be proposed to startups that have received funding, illustrating how scalable cloud solutions can support their growth trajectory efficiently. | Crunchbase, PitchBook | |||||||||||||||||||||||||||||
10 | 9 | | Negative Online Reviews | | Static hook | Account | Analyze feedback on platforms like Trustpilot, Yelp, and company social media profiles to identify pain points. | Can be valuable if your software addresses the specific pain points highlighted in reviews. For instance, if a restaurant receives negative reviews for slow service, a table management and reservation system like OpenTable or a point of sale (POS) system like Square could be proposed to streamline operations and enhance customer satisfaction. | Trustpilot, Yelp, Social Mention | |||||||||||||||||||||||||||||
11 | 10 | | Positive Online Reviews | | Static hook | Account | Review the same platforms for positive feedback to understand strengths. | Can be valuable if your software supports and amplifies the positive aspects mentioned in reviews. For example, if a software company is praised for its user-friendly interface, UI/UX design tools like Adobe XD or user feedback platforms like UserTesting could be suggested to further refine and test new features based on user insights. | Trustpilot, Yelp, Social Mention | |||||||||||||||||||||||||||||
12 | 11 | | Run ads on META | | Cold Outbound signal | Account | Observe the company's presence and ad campaigns on Facebook and Instagram through regular browsing and industry reports. | Can be valuable if your software optimizes social media marketing efforts. For instance, social media analytics tools like Sprout Social or ad optimization platforms like AdEspresso can be proposed to companies actively advertising on META, showcasing how these tools can enhance their ad performance and ROI. | Facebook Ad Library, BuzzSumo | |||||||||||||||||||||||||||||
13 | 12 | | Run ads on Google Adwords | | Cold Outbound signal | Account | Use Google search to identify ad placements and SEM tools to analyze ad strategies. | Can be valuable if your software improves online ad efficiency. For example, PPC management software like WordStream or SEO tools like Moz can be recommended to companies investing heavily in Google Ads, illustrating how these tools can refine their ad strategies and improve search engine visibility. | SEMrush, Google Ads Keyword Planner | |||||||||||||||||||||||||||||
14 | 13 | | Run ads on TikTok | | Cold Outbound signal | Account | Regularly check TikTok for brand presence and ads, and use industry insights to track advertising trends. | Can be valuable if your software enhances brand engagement on TikTok. Content creation tools like Canva or influencer marketing platforms like Upfluence can be proposed to brands advertising on TikTok, showing how creative content and strategic influencer partnerships can amplify their marketing efforts on the platform. | TikTok Ads Manager, Social Blade | |||||||||||||||||||||||||||||
15 | 14 | | Run ads on YouTube | | Cold Outbound signal | Account | Monitor YouTube channels and use video analytics tools to gauge ad presence and effectiveness. | Can be valuable if your software optimizes video marketing campaigns. For instance, video editing software like Adobe Premiere Pro or video SEO tools like TubeBuddy can be recommended to companies actively running ads on YouTube, demonstrating how enhanced video quality and optimized SEO can increase ad engagement and viewer retention. | TubeBuddy, vidIQ | |||||||||||||||||||||||||||||
16 | 15 | | New Locations | | Cold Outbound signal | Account | Track company press releases and news articles for announcements of new offices or stores. | Can be valuable if your software supports operational needs for new locations. For example, retail management systems like Vend or logistics and supply chain management software like Oracle SCM can be suggested to companies expanding geographically, showing how these tools can streamline operations across multiple locations. | Google News, Company press release sections | |||||||||||||||||||||||||||||
17 | 16 | | Locations in Multiple Geographies (cities or countries) | | Static hook | Account | Follow the company's news releases and social media updates for global expansion news. | Can be valuable if your software facilitates global operations. For example, multi-language customer support software like Zendesk or cross-border payment solutions like PayPal can be proposed to companies with an international presence, illustrating how these solutions can help manage customer interactions and transactions across different geographies. | LinkedIn, Google News | |||||||||||||||||||||||||||||
18 | 17 | | Positive App Downloads Traffic Trends | | Cold Outbound signal | Account | Use app analytics platforms to track download trends and growth. | Can be valuable if your software improves app performance or user engagement. Mobile app analytics tools like Firebase or mobile marketing platforms like Braze can be recommended to companies experiencing positive app download trends, showcasing how these tools can analyze user behavior, personalize marketing campaigns, and enhance user retention. | App Annie, Sensor Tower | |||||||||||||||||||||||||||||
19 | 18 | | Negative App Downloads Traffic Trends | | Cold Outbound signal | Account | Monitor app store rankings and analytics to identify declines in downloads. | Can be valuable if your software addresses issues leading to download declines. For example, app performance monitoring tools like New Relic or user feedback platforms like AppFollow can be proposed to developers facing negative download trends, showing how real-time performance data and user feedback can guide improvements and boost downloads. | App Annie, Sensor Tower | |||||||||||||||||||||||||||||
20 | 19 | | Positive Website Traffic Trends | | Cold Outbound signal | Account | Analyze web traffic using SEO tools and monitor industry benchmarks for significant traffic increases. | Can be valuable if your software enhances online customer experience or conversion rates. Web optimization tools like Hotjar or e-commerce platforms like Shopify can be suggested to companies witnessing positive website traffic trends, illustrating how website analysis and optimization can further improve user experience and convert traffic into sales. | Google Analytics, Ahrefs | |||||||||||||||||||||||||||||
21 | 20 | | Negative Website Traffic Trends | | Cold Outbound signal | Account | Regularly check web traffic analytics and compare against industry benchmarks to identify downturns. | Can be valuable if your software optimizes web presence or enhances digital marketing efforts. For instance, SEO tools like Moz or content marketing platforms like Contently can be recommended to companies experiencing negative website traffic trends, showing how strategic content creation and SEO optimization can reverse the trend and attract more visitors. | Google Analytics, SEMrush | |||||||||||||||||||||||||||||
22 | 21 | | Recent Layoffs | | Cold Outbound signal | Account | Follow industry news outlets and company press releases for any announcements related to workforce reductions. | Can be valuable if your software streamlines operations or reduces the need for large staff numbers. HR software solutions like Gusto for payroll management or automation tools like Zapier to automate routine tasks can be proposed to companies facing layoffs, illustrating how technology can help maintain productivity with a leaner team. | LinkedIn, Google News | |||||||||||||||||||||||||||||
23 | 22 | | Using a Competitor solution (from tech stack visible on their website code) | | Cold Outbound signal | Account | Inspect the source code of company websites for mentions of competitor software or services. | Can be valuable if your software offers a superior alternative to the competitor's solution. For companies using a competitor’s CRM detected through their website code, a CRM with better integration capabilities or superior user experience, like Salesforce or HubSpot, could be suggested, emphasizing the advantages and ease of transition to your solution. | BuiltWith, Wappalyzer | |||||||||||||||||||||||||||||
24 | 23 | | Using a Competitor solution (from job ads keywords) | | Cold Outbound signal | Account | Analyze job postings for mentions of specific tools or software that align with competitors. | Can be valuable if your software provides a competitive edge or fills gaps left by the competitor's product. For instance, if job ads frequently mention a need for experience with a competitor’s analytics tool, a more comprehensive analytics platform like Google Analytics or Tableau can be proposed, highlighting superior features or better integration capabilities with existing systems. | LinkedIn Jobs, Indeed | |||||||||||||||||||||||||||||
25 | 24 | | Using a tech you Integrate With (from tech stack visible on their website code) | | Cold Outbound signal | Account | Use web technology tracking tools to identify software that your product integrates with on target company websites. | Can be valuable if your software enhances or complements the capabilities of the technology they’re already using. For example, if a company's website code reveals they use Shopify, an e-commerce email marketing platform like Klaviyo that integrates seamlessly with Shopify can be suggested, showing how it can enhance their marketing efforts and sales conversions directly within their current ecosystem. | BuiltWith, Wappalyzer | |||||||||||||||||||||||||||||
26 | 25 | | Using a tech you Integrate With (from the tech stack visible on their open job postings) | | Cold Outbound signal | Account | Review job postings for mentions of technologies that your software integrates with, signaling potential for enhanced collaboration or efficiency. | Can be valuable if your software adds value to or leverages the existing tech stack. For instance, if a company is looking for expertise in Salesforce through their job postings, a Salesforce-native project management tool like Asana or a custom app development platform like Salesforce App Cloud can be proposed, demonstrating how it can streamline their operations or extend Salesforce’s capabilities. | LinkedIn Jobs, Glassdoor | |||||||||||||||||||||||||||||
27 | 26 | | Conference or Event Attendance | | Cold Outbound signal | Contact | Monitor event websites and social media for company participation or attendance announcements. | Can be valuable if your software addresses needs or interests relevant to the conference theme. For companies attending digital marketing events, a digital marketing software solution like Marketo or event marketing tools like Eventbrite for organizing their own events can be proposed, connecting their event participation with tools that enhance attendee engagement or marketing ROI. | Eventbrite, LinkedIn | |||||||||||||||||||||||||||||
28 | 27 | | Award or Recognition | | Cold Outbound signal | Account | Search for industry awards or recognitions the company has received through news outlets and press releases. | Can be valuable if your software supports the areas for which the company is recognized. For companies awarded for innovation, R&D management software like Spigit or collaboration tools that foster innovation like Slack can be proposed, illustrating how your software can contribute to sustaining their award-winning innovative practices. | Google News, Company press release sections | |||||||||||||||||||||||||||||
29 | 28 | | Positive media coverage | | Cold Outbound signal | Account | Follow media outlets and company press pages for positive stories and mentions. | Can be valuable if your software amplifies positive branding or enhances customer engagement. For companies receiving positive media coverage for sustainability efforts, CSR management software like Benevity or customer feedback tools like SurveyMonkey can be suggested, showing how they can capitalize on positive coverage to further engage customers or manage CSR initiatives more effectively. | Google News, BuzzSumo | |||||||||||||||||||||||||||||
30 | 29 | | Negative media coverage | | Cold Outbound signal | Account | Monitor news outlets and social media for any negative press about the company. | Can be valuable if your software helps mitigate the impact of negative coverage or improves customer relations. Reputation management software like Reputation.com or crisis communication tools like Crisp can be recommended to companies facing negative media coverage, demonstrating how proactive communication and reputation management can help recover public perception. | Google Alerts, Social Mention | |||||||||||||||||||||||||||||
31 | 30 | | Shared board member or advisor or investor with your company (if you're VC-backed) | | Cold Outbound signal | Account | Research the company’s leadership and investors through their website and financial news to identify shared connections. | Can be valuable if your software benefits from a strategic partnership or shared vision due to common leadership or investors. For example, enterprise resource planning (ERP) software like SAP or Oracle could be more appealing to a company sharing investors with your firm, emphasizing the trust and strategic alignment facilitated by the shared connection. | LinkedIn, Crunchbase | |||||||||||||||||||||||||||||
32 | 31 | | Shared investor (for VC-backed companies) of your customer(s) | | Cold Outbound signal | Account | Investigate both your and the target company’s investors through financial disclosures and investor relations pages. | Can be valuable if your software aligns with the investment thesis of shared investors. Data analytics platforms like Looker or business intelligence software like Power BI can be proposed to companies with shared investors, highlighting how data-driven insights can accelerate growth and align with the strategic interests of common investors. | Crunchbase, LinkedIn | |||||||||||||||||||||||||||||
33 | 32 | | Event sponsorship | | Cold Outbound signal | Account | Look for sponsorship mentions in event programs, websites, and related press releases. | Can be valuable if your software aligns with the themes or goals of the sponsored events. For companies sponsoring tech innovation events, innovation management software like Brightidea or crowdsource ideation platforms like IdeaScale can be proposed, showing how these tools can support their commitment to fostering innovation and creativity within their industry. | SponsorPitch, Event websites | |||||||||||||||||||||||||||||
34 | 33 | | Customer case study | | Cold Outbound signal | Account | Search the company’s website and industry publications for case studies showcasing their solutions or collaborations. | Can be valuable if your software complements the success stories highlighted in their case studies. For companies showcasing efficiency improvements in case studies, workflow automation tools like Monday.com or customer relationship management (CRM) software like Zoho CRM can be proposed, illustrating how these tools can replicate or enhance similar successes in other operational areas. | Company websites, Industry journals | |||||||||||||||||||||||||||||
35 | 34 | | Company Mission is aligning with your value proposition | | Cold Outbound signal | Account | Review the company's mission statement on their website and in official communications for alignment with your software’s offerings. | Can be valuable if your software directly supports or enhances the company's mission. For companies focused on environmental sustainability, environmental impact software like Watershed or supply chain sustainability platforms like Sourcemap can be proposed, demonstrating a direct alignment with and support for their mission-driven goals in sustainability. | Company websites, Annual reports | |||||||||||||||||||||||||||||
36 | 35 | | Merger or Acquisition | | Cold Outbound signal | Account | Monitor business news outlets and company press releases for any M&A activity. | Can be valuable if your software facilitates the integration or optimization post-merger or acquisition. M&A integration software solutions like Midaxo or communication platforms that ensure smooth collaboration across merged entities like Microsoft Teams can be suggested, highlighting how they can ease the integration process and foster unified corporate culture post-merger. | Google News, M&A databases like DealRoom | |||||||||||||||||||||||||||||
37 | 36 | | Signed up for your company webinar but did not attend | | Inbound signal | Contact | Track webinar registrations and attendance through your marketing platform. | Can be valuable if your software engages or re-engages interested prospects. For individuals registering but not attending webinars, automated email marketing tools like Mailchimp or webinar follow-up tools like WebinarJam can be utilized to re-engage these prospects with personalized content or offers, keeping their interest alive and guiding them towards conversion. | Zoom, GoToWebinar | |||||||||||||||||||||||||||||
38 | 37 | | Signed up and attended your company podcast or webinar | | Inbound signal | Contact | Use your webinar or podcast platform to identify attendees. | Can be valuable if your software aligns with the topics of interest indicated by their attendance. For attendees of webinars on digital transformation, digital adoption platforms like WalkMe or cloud management tools like VMware can be proposed, offering solutions that directly address the interests and needs highlighted by their webinar attendance. | Zoom, Spotify for Podcasters | |||||||||||||||||||||||||||||
39 | 38 | | Featured in a Podcast or Webinar | | Cold Outbound signal | Contact | Search for podcasts or webinars featuring the company or its leaders through podcast directories and company media pages. | Can be valuable if your software addresses themes or challenges discussed in the podcast or webinar. For companies featured talking about customer service challenges, customer service platforms like Zendesk or AI-driven customer support tools like Drift can be proposed, showing how these solutions can address the specific challenges or opportunities discussed during their feature. | Apple Podcasts, Spotify | |||||||||||||||||||||||||||||
40 | 39 | | Company's leadership Featured in a Podcast or Webinar | | Cold Outbound signal | Contact | Follow industry podcasts and webinars for episodes featuring company leaders, noting the topics of discussion. | Can be valuable if your software solutions align with the leadership’s vision or challenges discussed. For leadership discussing scaling challenges, scaling solutions like AWS for cloud services or Notion for company-wide organization can be proposed, emphasizing how these tools align with their vision for growth and operational excellence. | Spotify, YouTube | |||||||||||||||||||||||||||||
41 | 40 | | Engagement (like or similar) with your company's or leadership's LinkedIn content | | Cold Outbound signal | Contact | Monitor likes and other interactions on your company’s and leadership’s LinkedIn posts. | Can be valuable if your software enhances business networking or professional development. For instance, if a company's executive engages with content about leadership development, platforms like LinkedIn Learning for corporate learning solutions or BetterUp for personalized coaching can be recommended, showing how these tools support continuous learning and leadership growth. | LinkedIn, LinkedIn Sales Navigator | |||||||||||||||||||||||||||||
42 | 41 | | Commented your company's or leadership's LinkedIn content | | Warm outbound signal | Contact | Track comments for insights into interests or needs on your LinkedIn posts. | Can be valuable if your software addresses the specific interests or challenges mentioned in comments. For example, if comments on your posts reveal a need for better project management, tools like Trello or Asana can be proposed, showcasing how they can streamline project workflows and enhance team collaboration, directly responding to the expressed needs. | LinkedIn, LinkedIn Sales Navigator | |||||||||||||||||||||||||||||
43 | 42 | | Engagement (like or similar) with your LinkedIn content | | Warm outbound signal | Contact | Observe interactions with your personal LinkedIn content for potential leads or interest areas. | Can be valuable if your software solution matches the interests shown in the engagement. For instance, if a post about data analytics gains traction, analytics platforms like Google Analytics or Tableau can be recommended to those who engaged, demonstrating how these tools can empower their business with data-driven decision-making based on the topic of interest they engaged with. | LinkedIn, LinkedIn Sales Navigator | |||||||||||||||||||||||||||||
44 | 43 | | Follows your company on LinkedIn | | Warm outbound signal | Contact | Check your company’s LinkedIn followers for potential prospects. | Can be valuable if your software caters to the business interests of your followers. For businesses following your LinkedIn page, CRM solutions like Salesforce or marketing automation tools like HubSpot can be proposed, illustrating how these tools can optimize customer relationships or automate marketing efforts, aligning with the followers’ likely interest in your company’s field or expertise. | LinkedIn, LinkedIn Sales Navigator | |||||||||||||||||||||||||||||
45 | 44 | | Engagement with relevant LinkedIn content from external sources (company or person) | | Warm outbound signal | Contact | Monitor LinkedIn for engagement with industry-relevant content by target companies or individuals. | Can be valuable if your software addresses the themes of the engaged content. For companies actively engaging with content on digital transformation, digital adoption platforms like WalkMe or cloud services like AWS can be suggested, showing how these solutions align with their interest in digital innovation and can facilitate their transformation efforts. | LinkedIn, LinkedIn Sales Navigator | |||||||||||||||||||||||||||||
46 | 45 | | Mutual Connections | | Warm outbound signal | Contact | Use LinkedIn to identify mutual connections with prospects or companies of interest. | Can be valuable if your software leverages the trust in existing relationships. Introductions or referrals through mutual connections can be a strong strategy for software solutions like referral marketing tools like ReferralCandy or networking platforms like Shapr, emphasizing how leveraging mutual connections can enhance trust and facilitate the adoption of solutions within professional networks. | LinkedIn, LinkedIn Sales Navigator | |||||||||||||||||||||||||||||
47 | 46 | | New Leadership Hire | | Cold Outbound signal | Contact | Follow company announcements and industry news for leadership changes. | Can be valuable if your software supports new leadership objectives or transitions. For companies with new executives, strategic planning tools like Monday.com or executive leadership development programs like those offered by Coursera for Business can be proposed, showing how these tools can support new leadership in achieving their strategic goals and facilitating their transition. | LinkedIn, Google News | |||||||||||||||||||||||||||||
48 | 47 | | First-Time Promotion | | Cold Outbound signal | Contact | Keep an eye on LinkedIn updates for first-time promotions within target companies. | Can be valuable if your software assists newly promoted individuals in their roles. For newly promoted managers, management training platforms like Skillshare or team collaboration tools like Slack can be recommended, illustrating how these solutions can support them in mastering new responsibilities and enhancing team communication and collaboration. | LinkedIn, LinkedIn Sales Navigator | |||||||||||||||||||||||||||||
49 | 48 | | Relevant Social Media Posts from Prospect | | Warm outbound signal | Contact | Monitor social media platforms for posts by prospects that relate to your software’s utility. | Can be valuable if your software addresses the needs or interests expressed in social media posts. For prospects discussing challenges in team communication on social media, collaboration tools like Microsoft Teams or project management software like Asana can be proposed, showing how these tools directly address their expressed challenges by facilitating better team coordination and project tracking. | Hootsuite, Sprout Social | |||||||||||||||||||||||||||||
50 | 49 | | Relevant Social Media Posts from the Company | | Cold Outbound signal | Contact | Track the company’s social media channels for posts that align with your software’s solutions. | Can be valuable if your software meets the business needs highlighted in company posts. For companies posting about customer service challenges, customer support platforms like Zendesk or chatbots like Chatfuel can be proposed, showcasing how these solutions can directly improve their customer service capabilities and response times as highlighted in their posts. | Hootsuite, BuzzSumo | |||||||||||||||||||||||||||||
51 | 50 | | Relevant Social Media Posts from Colleagues or Seniors | | Cold Outbound signal | Contact | Follow key company personnel and leaders on social media for insights into their priorities and challenges. | Can be valuable if your software solves problems or supports initiatives mentioned by company leaders. For senior executives discussing sales strategy challenges, sales enablement tools like Seismic or CRM software like Salesforce can be proposed, emphasizing how these tools align with their expressed needs by enhancing sales processes and customer relationship management. | LinkedIn, Twitter | |||||||||||||||||||||||||||||
52 | 51 | | Recently Hired | | Cold Outbound signal | Contact | Use LinkedIn to track recent hires in companies of interest, particularly in departments relevant to your software. | Can be valuable if your software eases the onboarding process or the integration into existing systems. For departments experiencing a surge in hiring, onboarding platforms like BambooHR or digital adoption platforms like Userlane can be proposed, demonstrating how these tools can streamline the onboarding process and help new hires quickly adapt to company tools and processes. | LinkedIn, LinkedIn Sales Navigator | |||||||||||||||||||||||||||||
53 | 52 | | Attended your company event/webinar | | Cold Outbound signal | Contact | Review attendance lists for your company’s events or webinars for potential leads. | Can be valuable if your software aligns with the content of the event/webinar. For attendees of a webinar on marketing automation, suggesting platforms like Marketo or Mailchimp can be beneficial, showcasing how these tools can implement strategies discussed during the event, furthering their marketing efforts and enhancing campaign outcomes. | Zoom, GoToWebinar, Eventbrite | |||||||||||||||||||||||||||||
54 | 53 | | Visited your website | | Inbound signal | Contact | Use website analytics to track visits and behavior on your site, identifying companies or individuals showing interest. | Can be valuable if your software offers solutions that match the interests indicated by their website visits. For visitors frequently checking pages on cybersecurity, suggesting cybersecurity platforms like Norton or Crowdstrike can be beneficial, showing how these solutions address the security interests indicated by their website activity. | Google Analytics, Leadfeeder | |||||||||||||||||||||||||||||
55 | 54 | | Long Tenure at the Company | | Static hook | Contact | Identify individuals with long tenures at companies through LinkedIn, indicating deep company knowledge and potential influence. | Can be valuable if your software supports legacy system updates or enhances long-term operational efficiency. For individuals with long tenures, suggesting cloud migration services like AWS Migration or legacy system modernization tools like Micro Focus can be beneficial, showcasing how these solutions can help update and optimize long-standing operational practices for modern efficiency. | LinkedIn, LinkedIn Sales Navigator | |||||||||||||||||||||||||||||
56 | 55 | | Past Experience in Customer Company | | Static hook | Contact | Use LinkedIn to track individuals’ career histories, focusing on experiences in companies that are your customers. | Can be valuable if your software was beneficial for similar roles or industries in their past experiences. For individuals with experience in companies using project management tools, suggesting advanced project management solutions like Jira or ClickUp can be beneficial, showing how these tools can replicate or enhance the productivity seen in their past roles. | LinkedIn, LinkedIn Sales Navigator | |||||||||||||||||||||||||||||
57 | 56 | | Past Experience in the Same Company | | Static hook | Contact | Investigate LinkedIn profiles for individuals who have worked at your company or within your corporate family. | Can be valuable if your software addresses areas they were previously involved with. For former employees familiar with internal processes, suggesting internal communication tools like Slack or Microsoft Teams can be beneficial, assuming familiarity and ease of adoption based on their understanding of company needs and culture. | LinkedIn, LinkedIn Sales Navigator | |||||||||||||||||||||||||||||
58 | 57 | | Past Experience in a Competitor Company | | Static hook | Contact | Analyze LinkedIn for career histories that include competitor companies, indicating familiarity with similar markets or products. | Can be valuable if your software offers distinct advantages over competitor solutions they might be familiar with. For individuals familiar with competitor CRM platforms, suggesting a CRM with unique features or better integration capabilities, like HubSpot, can be beneficial, leveraging their understanding of CRM systems to highlight the superior aspects of your solution. | LinkedIn, LinkedIn Sales Navigator | |||||||||||||||||||||||||||||
59 | 58 | | Past Experience in an Industry Leader | | Static hook | Contact | Research LinkedIn profiles for experiences in leading companies within the industry, suggesting a high level of expertise and standards. | Can be valuable if your software meets the high standards expected by industry leaders. For individuals with experience in industry-leading tech companies, suggesting top-tier collaboration tools like Atlassian’s Confluence or advanced analytics platforms like Google BigQuery can be beneficial, aligning with the high standards and innovative practices they are accustomed to. | LinkedIn, LinkedIn Sales Navigator | |||||||||||||||||||||||||||||
60 | 59 | | Major Industry News | | Cold Outbound signal | External | Follow industry news outlets and social media for major announcements or changes affecting the target sector. | Can be valuable if your software addresses new challenges or opportunities highlighted by industry news. For industries facing new data protection regulations, suggesting compliance management software like OneTrust or privacy-focused customer data platforms like Segment can be beneficial, directly addressing the challenges or opportunities presented by the news. | Google News, Feedly | |||||||||||||||||||||||||||||
61 | 60 | | Public Company Insights | | Cold Outbound signal | Account (public company) | Review investor relations sections of the company’s website for press releases, earnings reports, and presentations. | Can be valuable if your software provides analytics or enhances operational efficiency. For instance, if insights reveal a focus on digital transformation, cloud management platforms like VMware or data analytics software like Tableau can be suggested, showing how these tools support the strategic goals outlined in public disclosures, aiding in data-driven decision-making and efficient cloud resource utilization. | Yahoo Finance, Bloomberg | |||||||||||||||||||||||||||||
62 | 61 | | Revenue Growth | | Cold Outbound signal | Account (public company) | Analyze quarterly and annual financial reports for revenue trends. | Can be valuable if your software supports scaling or customer acquisition efforts. For companies showing steady revenue growth, marketing automation platforms like Marketo or customer success platforms like Gainsight can be recommended, illustrating how these solutions can help sustain and accelerate growth by optimizing marketing strategies and enhancing customer retention rates. | S&P Capital IQ, Seeking Alpha | |||||||||||||||||||||||||||||
63 | 62 | | Margin Improvements | | Cold Outbound signal | Account (public company) | Examine financial disclosures for information on operating margins and profitability improvements. | Can be valuable if your software aids in cost reduction or process optimization. For companies with improving margins, supply chain optimization software like SAP Ariba or financial planning tools like Adaptive Insights can be proposed, demonstrating how these solutions can further enhance profitability through operational efficiencies and better financial planning and analysis capabilities. | Morningstar, SEC EDGAR | |||||||||||||||||||||||||||||
64 | 63 | | Market Expansion | | Cold Outbound signal | Account (public company) | Look for press releases and financial statements indicating geographic or market segment expansion. | Can be valuable if your software facilitates market entry or localization. For companies expanding into new markets, localization services like Smartling or market research tools like Nielsen can be proposed, showing how these tools can help adapt products and marketing strategies to new geographic regions or market segments, ensuring a successful market expansion strategy. | Reuters, Company websites | |||||||||||||||||||||||||||||
65 | 64 | | Capital Expenditure Increases | | Cold Outbound signal | Account (public company) | Review annual reports and investor presentations for capital expenditure trends. | Can be valuable if your software optimizes asset management or investment planning. Asset management software like IBM Maximo or investment tracking tools like Investopedia can be suggested for companies increasing their capital expenditures, highlighting how these tools can help manage new assets efficiently or provide insights for better investment decisions, aligning with their strategic investment in growth or infrastructure. | Bloomberg, SEC EDGAR | |||||||||||||||||||||||||||||
66 | 65 | | Debt Reduction | | Cold Outbound signal | Account (public company) | Monitor financial news and company earnings calls for strategies related to reducing debt. | Can be valuable if your software enhances financial analysis or debt management. For companies focused on reducing debt, financial management software like Intuit QuickBooks or debt management platforms like Credit Karma can be recommended, showing how these tools can support better financial oversight, budgeting, and debt reduction planning, aligning with their financial health improvement goals. | Factiva, Company earnings call transcripts | |||||||||||||||||||||||||||||
67 | 66 | | Divestments of Business Units | | Cold Outbound signal | Account (public company) | Follow industry news and company press releases for announcements on selling off or spinning off business units. | Can be valuable if your software manages portfolio or project transitions. Project management tools like Microsoft Project or portfolio management software like Planview can be suggested for companies undergoing divestments, illustrating how these solutions can help manage the complexities of divesting business units, ensuring smooth transitions and maintaining project continuity. | The Wall Street Journal, Company press release sections | |||||||||||||||||||||||||||||
68 | 67 | | ESG Initiatives | | Cold Outbound signal | Account (public company) | Research company sustainability reports and ESG ratings on dedicated platforms. | Can be valuable if your software supports sustainability or corporate social responsibility initiatives. ESG reporting software like Novisto or sustainability management platforms like Accuvio can be proposed to companies actively pursuing ESG initiatives, showing how these tools can help manage, report, and improve their sustainability efforts, aligning with their commitment to environmental and social governance. | MSCI ESG Research, Sustainalytics | |||||||||||||||||||||||||||||
69 | 68 | | Digital Transformation Efforts | | Cold Outbound signal | Account (public company) | Investigate company announcements and technology-focused publications for digital transformation initiatives. | Can be valuable if your software facilitates digital workflows or cloud migration. For companies engaging in digital transformation, cloud computing services like Amazon Web Services (AWS) or workflow automation tools like UiPath can be recommended, highlighting how these solutions support the digital overhaul of business processes, promoting efficiency, and innovation. | TechCrunch, CIO.com | |||||||||||||||||||||||||||||
70 | 69 | | Shareholder Returns | | Cold Outbound signal | Account (public company) | Review earnings reports and shareholder letters for information on dividends, share buybacks, or other forms of shareholder return. | Can be valuable if your software enhances profitability or operational efficiency leading to increased shareholder value. Financial analysis tools like Morningstar or dividend tracking software like Dividend.com can be suggested to companies focused on increasing shareholder returns, demonstrating how these solutions can help analyze and optimize financial strategies to maximize returns to shareholders. | Bloomberg, Yahoo Finance | |||||||||||||||||||||||||||||
71 | 70 | ❌ | Intellectual Property Portfolios | | Cold Outbound signal | Account (public company) | Examine SEC filings, patents registrations, and company R&D sections for insights into intellectual property developments. | Can be valuable if your software supports R&D processes or intellectual property management. For companies with growing IP portfolios, IP management software like Anaqua or R&D project management tools like Spigit can be recommended, showing how these tools can streamline the management of patents and R&D projects, enhancing the creation and protection of intellectual property. | Google Patents, USPTO | |||||||||||||||||||||||||||||
72 | 71 | | Customer Acquisition Costs | | Cold Outbound signal | Account (public company) | Analyze financial disclosures and marketing spend details for insights into customer acquisition costs. | Can be valuable if your software reduces marketing costs or improves customer acquisition efficiency. Marketing optimization tools like Optimizely or customer data platforms like Segment can be suggested to companies with high customer acquisition costs, illustrating how these tools can refine marketing strategies and personalize customer experiences to reduce acquisition costs and improve ROI. | AdEspresso, Google Analytics | |||||||||||||||||||||||||||||
73 | 72 | | Product Launches | | Cold Outbound signal | Account (public company) | Monitor company websites, press releases, and industry launch events for new product announcements. | Can be valuable if your software complements or enhances new products. For companies launching new tech products, integration platforms like Zapier or feedback collection tools like UserVoice can be recommended, showcasing how these solutions can facilitate integration with existing ecosystems or gather user feedback to refine product features, supporting the success of the new launch. | Product Hunt, TechCrunch | |||||||||||||||||||||||||||||
74 | 73 | | Regulatory Compliance Challenges | | Cold Outbound signal | Account (public company) | Stay informed on regulatory updates and company compliance statements in financial reports or industry analyses. | Can be valuable if your software simplifies compliance management or mitigates compliance risks. Compliance management systems like LogicManager or regulatory change tracking tools like Compliance.ai can be proposed to companies facing regulatory challenges, illustrating how these solutions can help navigate and stay ahead of complex regulatory landscapes, ensuring ongoing compliance. | Lexology, Compliance Week | |||||||||||||||||||||||||||||
75 | 74 | | Risk Management Focus | | Cold Outbound signal | Account (public company) | Look into company annual reports and risk management statements in SEC filings for emphasis on managing risks. | Can be valuable if your software identifies, assesses, or mitigates business risks. Risk management platforms like RSA Archer or business continuity planning software like Datto can be recommended to companies with a focus on risk management, highlighting how these tools can help identify potential risks and implement strategies to mitigate them, aligning with their proactive risk management efforts. | Risk.net, Gartner | |||||||||||||||||||||||||||||
76 | 75 | | Acquisition Strategies | | Cold Outbound signal | Account (public company) | Research news on mergers, acquisitions, and strategic partnerships undertaken by the company. | Can be valuable if your software aids in the integration of new acquisitions or streamlines merger processes. M&A integration software like DealRoom or CRM systems like Salesforce that can easily integrate new customer data can be suggested for companies with active acquisition strategies, demonstrating how these solutions support the smooth integration of acquisitions and the alignment of customer relationship strategies post-merger. | Mergermarket, Crunchbase | |||||||||||||||||||||||||||||
77 | 76 | | Talent Acquisition and Retention | | Cold Outbound signal | Account (public company) | Review HR-focused communications, job postings, and employee feedback platforms for insights into talent strategies. | Can be valuable if your software supports HR processes, talent acquisition, or employee engagement. For companies emphasizing talent retention, HR platforms like BambooHR for comprehensive HR management or employee engagement tools like Glint can be recommended, showing how these solutions can help attract, retain, and engage talent, directly supporting their talent management goals. | Glassdoor, LinkedIn Recruiter | |||||||||||||||||||||||||||||
78 | 77 | | Technology Investment | | Cold Outbound signal | Account (public company) | Investigate financial and strategic planning documents for allocations toward technology investments. | Can be valuable if your software maximizes the ROI of technology investments. For companies increasing their technology spend, IT management solutions like ServiceNow or cloud expense management tools like Cloudability can be recommended, illustrating how these tools can optimize technology investments and manage IT budgets effectively, ensuring strategic allocation of technology resources. | CB Insights, Gartner | |||||||||||||||||||||||||||||
79 | 78 | | Supply Chain Optimization | | Cold Outbound signal | Account (public company) | Examine company reports and supply chain-focused statements for strategies aimed at optimizing the supply chain. | Can be valuable if your software streamlines supply chain operations or enhances logistics efficiency. For companies seeking supply chain optimization, logistics software like Flexport or supply chain management systems like SAP SCM can be recommended, showcasing how these tools can enhance supply chain visibility, improve logistics planning, and reduce operational costs, directly supporting their optimization goals. | Supply Chain Dive, SCM World | |||||||||||||||||||||||||||||
80 | 79 | | Customer Service Enhancements | | Cold Outbound signal | Account (public company) | Follow customer service announcements and feedback on platforms like social media or customer review sites for service improvement efforts. | Can be valuable if your software improves customer service operations or customer experience. For companies focused on enhancing customer service, customer support platforms like Zendesk or live chat software like LiveChat can be recommended, demonstrating how these solutions can elevate the customer service experience, reduce response times, and increase customer satisfaction, aligning with their service enhancement goals. | Zendesk, Trustpilot | |||||||||||||||||||||||||||||
81 | 80 | | Data Security and Privacy | | Cold Outbound signal | Account (public company) | Monitor technology and security updates from the company, including public commitments to enhancing data security and privacy. | Can be valuable if your software strengthens data protection or privacy compliance. For companies emphasizing data security, cybersecurity platforms like Palo Alto Networks or GDPR compliance tools like OneTrust can be recommended, illustrating how these solutions can bolster data security measures and ensure compliance with privacy regulations, directly addressing their security and privacy enhancement initiatives. | SecurityScorecard, Privacy International | |||||||||||||||||||||||||||||
82 | 81 | | Expansion Plans | | Cold Outbound signal | Account (public company) | Look for strategic plans or announcements related to geographic or product line expansion in company reports and news releases. | Can be valuable if your software supports geographic expansion or new market entry. For companies planning expansion, market analysis tools like IBISWorld or e-commerce platforms like Shopify for entering new markets can be recommended, showing how these tools can provide market insights or support online sales channels in new geographic regions, facilitating successful expansion efforts. | Google News, Company websites | |||||||||||||||||||||||||||||
83 | 82 | | Research and Development Focus | | Cold Outbound signal | Account (public company) | Investigate R&D sections of annual reports and press releases for investment in innovation and product development. | Can be valuable if your software accelerates R&D processes or fosters innovation. For companies with a strong focus on R&D, project management tools tailored for R&D like Wrike or innovation management platforms like Spigit can be recommended, highlighting how these solutions can streamline R&D project management and foster collaborative innovation, supporting their development and innovation goals. | R&D World, Innovation Leader | |||||||||||||||||||||||||||||
84 | 83 | | Efficiency and Cost Reduction Initiatives | | Cold Outbound signal | Account (public company) | Examine company communications for initiatives aimed at improving operational efficiency or reducing costs. | Can be valuable if your software offers solutions for operational efficiency or cost management. For companies undertaking efficiency initiatives, process automation software like Automate.io or cost reduction platforms like Coupa can be recommended, illustrating how these tools can automate routine tasks or manage procurement and spending more effectively, directly supporting their efficiency and cost reduction efforts. | LeanIX, KPMG Insights | |||||||||||||||||||||||||||||
85 | 84 | | Technological Upgrades | | Cold Outbound signal | Account (public company) | Track updates in technology infrastructure, software upgrades, or digital tool adoption through company tech blogs or IT announcements. | Can be valuable if your software ensures seamless technology upgrades or integration. For companies investing in technological upgrades, cloud integration platforms like MuleSoft or IT service management tools like ServiceNow can be recommended, showcasing how these solutions can facilitate smooth technology transitions and ensure seamless integration with existing systems, aligning with their tech upgrade plans. | TechCrunch, CNET | |||||||||||||||||||||||||||||
86 | 85 | | Strategic Partnerships | | Cold Outbound signal | Account (public company) | Review news and company announcements for new strategic partnerships or collaborations. | Can be valuable if your software enhances collaboration or partnership management. For companies forming strategic partnerships, collaboration platforms like Microsoft Teams or partnership management software like PartnerStack can be recommended, showing how these tools can facilitate effective communication and management of partnerships, ensuring the success of strategic collaborations. | Crunchbase, Partnership announcements | |||||||||||||||||||||||||||||
87 | 86 | | Leadership Changes | | Cold Outbound signal | Account (public company) | Stay informed on executive movements within companies through industry news and company announcements. | Can be valuable if your software supports leadership transition or strategic planning. For companies experiencing leadership changes, executive dashboard tools like Domo or strategic planning software like OnStrategy can be recommended, illustrating how these solutions can assist new leaders in obtaining a clear overview of business performance and in strategic planning, facilitating a smooth transition and informed decision-making. | LinkedIn, ExecThread | |||||||||||||||||||||||||||||
88 | 87 | | Post on social about poor competitor service | | Cold Outbound signal | Contact | Monitor social media platforms for mentions of competitor services and related customer feedback. | Can be valuable if your software offers a superior customer service experience. For example, customer service platforms like Zendesk or Freshdesk can be suggested to businesses expressing dissatisfaction with competitors, showcasing how these solutions provide a more reliable, efficient customer service experience, thereby addressing the specific concerns raised in social media posts about competitor services. | Hootsuite, Brandwatch | |||||||||||||||||||||||||||||
89 | 88 | | Github | | Cold Outbound signal | Account | Review Github repositories for public projects or contributions by companies or their technical teams to understand their tech stack. | Can be valuable if your software integrates with or enhances the technologies used by the company. For companies actively using open-source technologies or contributing to projects on Github, development tools like Jira for project management or CircleCI for continuous integration can be recommended, illustrating how these solutions can streamline development workflows or enhance the CI/CD processes based on the technologies they're invested in. | Github, Sourcegraph | |||||||||||||||||||||||||||||
90 | 89 | | Gitlab | | Cold Outbound signal | Account | Examine GitLab for public repositories, CI/CD pipelines, and development practices of target companies. | Can be valuable if your software complements the DevOps lifecycle managed in GitLab. For businesses leveraging GitLab for software development, DevOps tools like Docker for containerization or Kubernetes for orchestration can be suggested, showing how these solutions can optimize their development and deployment processes, enhancing efficiency and scalability within their existing GitLab environment. | GitLab, GitLab Insights | |||||||||||||||||||||||||||||
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