|Why is it so detrimental to follow the crowd and "run with the herd" as the authors put it?||It makes it difficult for us to change our minds||pg 10||TLAF 1||X|
What is the conventional thought process for kicking penalty kicks and why might this not be the best strategy?
Players tend to focus on kicking to the corners, but keepers know this already usually dive toward one corner
|pg. 4||TLAF 1||X|
It might seem silly to kick a penalty kick to the middle of the goal, but why do the authors argue in favor of doing this?
Keepers wil often dive, leaving the middle of the goal open more often than not
|pg. 5||TLAF 1||X|
Why might a player be reluctant to kick a penalty kick to the middle of the goal even though the data supports this?
They will look silly if the keep doesn't dive and players care about how they are perceived.
|pg. 5||TLAF 1||X|
|Why is feedback such an important component of the learning process?||If you don't learn from your mistakes, you'll keep making them.||pg 35||TLAF 2||X|
|Why is it so difficult for people to admit that they don't know the answer to a question?|
It's hard to really ever know for sure what happened and it's even harder to predict something because people don't like being wrong.
|pg 23||TLAF 2||X|
|From an accounting perspective, what purpose did "The Offer" provide Zappos?||It reduced their hiring costs||pg 151||TLAF 7||X|
|Why do Nigerian scammers need their targets to be extremely gullible?|
It takes a lot of time to spam them and they don't want to waste their time
|pg 158||TLAF 7||X|
|What sort of signal does a college diploma send to a potential employer?||Willing and able to complete tasks and isn't likely to bolt (paraphrased)||pg. 150||TLAF 7||X|
|What does it mean if a new employee cares more about the easy money?||They probably aren't the right fit||pg. 151||TLAF 7||X|
What kind of employees are unlikely to continue filling out applications after an unncessarily onerous process?
|Likely to not show up or quit after a few weeks (dilletantes)||p.149||TLAF 7||X|
|Why is it important to properly define a problem that you're interested in solving?|
You may spend too much time/effort focusing on the noisy parts of the problem that can't be fixed
|Pg 52||TLAF 3||X|
Why do politiicans spend billions focusing on the symptoms of problems we care about instead of attacking the root causes?
The root causes ususally aren't palatable or they may not be readily obvious
|pg. 66||TLAF 4||X|
|Why might the legalization of abortion in the 1970s lead to a drop in crime in the 1990s?||Fewer kids were being born in bad home environments||pg 68||TLAF 4||X|
|How might the slave trade explain heart disease problems for African Americans today?|
Only slaves you could withstand the journey would make it to the US and they were often the ones who hada high sensitivity to salt would survive
|pg 76||TLAF 4||X|
Why was there never much of an incentive to find a cure for ulcers throughout the 1980s and even 1990s?
The ulcer market was worth billions to drug companies for patients who were trying to treat the symptoms. Attacking the cause would reduce their profits.
|pg 79||TLAF 4||X|
|Why are children the best kind of thinkers?|
They don't have preconceived notions so they are willing to ask questions that adults may be too embarassed to ask
|Pg 87||TLAF 5||X|
|How did a young child learn to rig the pee-for-candy scheme her dad tried to impose?|
She realized that her dad would pay her in candy each time she went to the bathroom, so she took more trips and going less than necessary so she could get more candy.
|Pg 107||TLAF 6||X|
|Why is the idea of paying students for good grades seen as such a disgusting incentive?|
Many people believe students should want to learn and shouldn't be motivated by cash.
|Pg 109||TLAF 6||X|
|How can experiments help researchers understand people's incentives?|
People will often say one thing, but they'll actually do something differently. It's important to observe how people actually respond to things
|Pg 113||TLAF 6||X|
Why is it important for a company (like Zappos) to focus on reducing turnover costs at their company?
Firms spend a lot of money training workers before they ever actually start earning the firm revenue.
|Pg. 129||TLAF 6||X|
Why did King Soloman feel comfortable risking the splitting a living child in two to determine its mother?
He felt that the true mother would never allow their child to be split in half and would rather give away their child
|Pg. 140||TLAF 7||X|
Why was Van Halen so intent on making sure that there were no brown M&Ms in their dressing room?
He knew that if there were brown M&Ms in the room then the stage may not be safe for him to go onto that night.
|Pg 141||TLAF 7||X|
|Why are false positive such a concern for companies and people?|
They can end up costing individuals millions of dollars when it never mattered to begin with.
|Pg 158||TLAF 7||X|
Why do people struggle to remember the Ten Commandments, but can name all the ingredients in a Big Mac? What impact does this have on persuading someone to your side?
People enjoy stories and can remember stories a lot more. To make your case stronger, frame it as a story instead of reciting facts/rules
|pg. 168||TLAF 8||X|
|Why are sunk costs so hard to ignore?|
We can easily see all that we've invested in the item and we don't want to let it go
|pg. 191||TLAF 9||X|
|Why do people tend to ignore opportunity costs?|
They're really hard to calculate and it requires we stop what we're doing to consider them.
|pg. 191||TLAF 9||X|
|The data generally shows it's better to do this if you want to pass along a family business.||bring in an outside manager||pg 1||TLAF1|
|Journalist stopped writing about this ailment once they stopped getting it.||carpal tunnel syndrome||pg 1||TLAF1|
|What problem still persists among blue collar workers?||carpal tunnel syndrome||pg 1||TLAF1|
|If a given problem still exists, you can bet that a lot of people have done what?||come along and failed to solve it||pg 1||TLAF1|
|Easy problems do this, while hard ones do this.||evaporate; linger||pg 1||TLAF1|
|What's the short answer to the question "Is a college degree still 'worth it'?"||Yes||pg 1||TLAF1|
|The fact is that solving problems is _______.||hard||pg 1||TLAF1|
|What's the long answer to the question, "Is a college degree still 'worth it'?"||yes||pg 1||TLAF1|
|Running with the herd means we're slow to do what?||change out minds||pg 10||TLAF1|
|What is the first reason that so few people think like a freak?||It's easy to let your biases color your view of the world||pg 10||TLAF1|
|A growing body of research suggests that even the smartest people tend to do what?||seek out evidence that confirms what they already think||pg 10||TLAF1|
|Another barrier to thinking like a Freak is that most people are this.||Too busy to rethink the way they think.||pg 10||TLAF1|
|Running with the herd means we're happy to do what?||delegate our thinking||pg 10||TLAF1|
|Even on the most important issues of the day, we often adopt the views of which groups?||Friends, families, and colleagues||pg 10||TLAF1|
|The data suggests that happy people are more likely to do what?||Get married||pg 10||TLAF1|
|When it comes to thinking like a freak, what is perplexing?||So few people do||pg 10||TLAF1|
|Running with the herd means we're quick to embrace what?||status quo||pg 10||TLAF1|
|Who was a world class writer and founder of the London School of Economics?||George Bernard Shaw||pg 11||TLAF1|
|George Bernard Shaw made an international reputation by thinking how often?||once or twice a week||pg 11||TLAF1|
|When people don't pay the true cost of something, what do they do?||they tend to consume it inefficiently||pg 15||TLAF1|
|When do people tend to consume things inefficiently?||When they don't pay the true cost of it||pg 15||TLAF1|
|To monkey with the NHS system would make as much political sense as doing what?||drop-kicking one of the Queen’s corgis.||pg 15||TLAF1|
|What approaches nearly 10% of GDP in the UK?||health care costs||pg 15||TLAF1|
|What's the first step in thinking like a Freak?||Don't be embarrassed by how much you don't know yet||pg 16||TLAF1|
|Fixing a huge problem like runaway health-care costs is a thousand times harder than what?||taking a penalty kick||pg 16||TLAF1|
|To answer one small question well, it takes a lot of time to do these things.||track down, organize, and analyze the data||pg 2||TLAF1|
|If the goalkeeper guesses the wrong direction, what are the odds of a successful penalty kick?||90%||pg 3||TLAF1|
|When you place the ball on the penalty mark, how far away is the goal?||12 yards away||pg 3||TLAF1|
|Once the ball rockets off your foot, how fast will it travel toward the goalkeeper?||80 miles per hour||pg 3||TLAF1|
|The odds of a successful penalty kick is 75% at which level?||elite level||pg 3||TLAF1|
|What happens if you slightly miskick a shot toward the corner?||miss the goal completely||pg 3||TLAF1|
|What are the odds that a penalty kick at the elite level is successful?||75%||pg 3||TLAF1|
A shot to the corner of the goal with enough force that the keeper cannot make the save leaves this
|a little margin for error||pg 3||TLAF1|
|The best penalty shot is a kick toward what part of the goal?||corner||pg 3||TLAF1|
|What does the goalkeeper do to you after you after you place the ball on the penalty mark.||stares you down||pg 3||TLAF1|
|At 80 miles per hour, what can the goalkeeper ill afford to do?||wait and see where you kick the ball||pg 3||TLAF1|
|When it comes to penalty kicking, what's your change of becoming a hero?||75%||pg 4||TLAF1|
|How often do keepers jump toward the kicker's right?||41% of the time||pg 4||TLAF1|
|How often do keepers jump toward the kicker's left corner?||57% of the time||pg 4||TLAF1|
|If you are a right-footed kick, which direction is your "strong side"?||left||pg 4||TLAF1|
|When kicking a penalty kick, going toward your strong side translates to what?||more power and accuracy||pg 4||TLAF1|
|How often do keepers stay in the center of a goal?||2 times out of 100||pg 5||TLAF1|
|How much more likely is a kick toward the center of a goal compared to the corner?||7 percentage points||pg 5||TLAF1|
|When it comes to kicking a penalty kick, what is the silliest thing imaginable?||kick into the dead center of the goal||pg 5||TLAF1|
|If kickers started kicking the ball toward the center more often, what would keepers do?||adapt||pg 6||TLAF1|
|At first glance, why are so few penalty kicks aimed toward the center?||It looks like a terrible idea||pg 6||TLAF1|
|What percentage of penalty kicks are actually aimed at the center of the goal?||17%||pg 6||TLAF1|
|What's the third and important reason that many kickers don't aim center?||fear of shame||pg 6||TLAF1|
|What's one advantage that the kicker has on a penalty kick?||mystery||pg 6||TLAF1|
|Where will you kick it if you are following the communal incentive?||center||pg 7||TLAF1|
|If you kick it toward the center, what type of incentive are you following?||communal||pg 7||TLAF1|
|What's the boldest move of all?||going straight up the middle||pg 7||TLAF1|
|Where are you more likely to kick it if you follow the selfish incentive?||toward a corner||pg 7||TLAF1|
Trying to win the game for your nation even though you risk looking personally foolish is what type of incentive?
|What is the selfish incentive when it comes to deciding where to kick a penalty kick?|
protecting your own reputation by not doing something potentially foolish
|If you are more likely to kick toward a corner, what incentive are you following?||selfish||pg 7||TLAF1|
Protecting your own reputation by not doing something potentially foolish is what type of incentive?
|What is the communal incentive when kicking a penalty kick?|
Trying to win the game for your nation even though you risk looking foolish
|Putting your own interests ahead of others doesn't make you a bad person; it makes you what?||human||pg 8||TLAF1|
|History clearly shows that most people generally do what?||put their own interests ahead of others||pg 8||TLAF1|
If asked how we'd behave in a situation that pits private benefit against the greater good, most of us won't admit what?
|favoring the private benefit||pg 8||TLAF1|
|What is the fourth relatively simple idea for the authors' first two books?||Correlation does not equal causation||pg 9||TLAF1|
|What was the second relatively simple idea for the authors' first two books?|
Knowing what to measure, and how to measure it, can make a complicated world less so
|What is tempting to assume when two things travel together?||One causes the other||pg 9||TLAF1|
|A blithe acceptable of conventional wisdom can lead to what?||sloppy, wasteful, or even dangerous outcomes||pg 9||TLAF1|
|It's tempting to assume that one thing causes the other when this happens.||two things travel together||pg 9||TLAF1|
|What was the first relatively simple idea for the authors' first two books?||Incentives are the cornerstone of modern life||pg 9||TLAF1|
|What is the third relatively simple idea for the authors' first two books?||The conventional wisdom is often wrong||pg 9||TLAF1|
|Until you can admit what you don't yet know, it's virtually impossible to do what?||Learn what you need to.||pg. 19||TLAF2|
|What was the average wine rating across all wines and all tasters||2.2 (or just above "okay")||pg. 44||TLAF2|
|When was the article "Why Most Economists' Predictions are Wrong?" written?||1998||pg 25||TLAF2|
|How many points did Goldstein allow for a "good" wine?||3 points||pg 43||TLAF2|