SMT Digital Campaigning Program for Unionists - Certification options
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Most participants in this 10-month course will complete priority topics for their work, not everything. You may also share the course with other colleagues and divide up the topics.
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(Only one person per registration can earn a certificate though, and there is just one login per registration for live sessions.)
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OPTIONS:Description
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1. Course AuditorNo certificate upon completion; you use live sessions and resources as you need. No need to track your participation.
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Level I*Level II*Level III*
Time required
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2. Certificate in Digital Campaigning5 - 10 topics (live sessions)11-25 topics all topics/ sessions2 hours/week for topic, includes live sessions and assignments, attend 75% of live sessions for topics you selected
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3. Advanced Certificate in Digital Campaigning10-15 topics16-25 topicsall topicsup to 5 hours/week includes live sessions and assignments, attend 75% of live sessions for topics you selected
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*Any level certificate is awarded "with Teamwork Distinction" if registrant is part of a team of 3 that they will be assigned to and all 3 complete a certificate at least at Level I.
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SessionsOrganizing/Reps
Communications
Some of each role
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1AN ONLINE/OFFLINE PLAN FOR SMALL AND LARGE LOCALS
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2FINDING & ACTIVATING LEADS
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3GOTV THAT BUILDS THE UNION
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4BUILDING MEMBERSHIP UNDER OPEN SHOP
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5STORY & FRAMING TO BUILD THE MOVEMENT
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6EMAIL WRITING TO DRIVE ACTION
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7TWITTER 1 - Aggressive growth
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8TWITTER 2 - Twitterstorms
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9EFFECTIVE WEBSITES & MICROSITES
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10CRMs FOR SMALL AND LARGE LOCALS
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11IG, SNAPCHAT, WHATSAPP
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12GETTING MEDIA
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13TEAM TOOLS FOR SMALL AND LARGE LOCALS
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14FACEBOOK
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15DIGITAL SECURITY
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16PETITIONS AND ACTION TOOLS
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17GOOD DESIGN
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18TEXTING FOR SMALL AND LARGE LOCALS
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19RAPID RESPONSE VIDEO
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20ADS - Facebook
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21ADS - Twitter, Snapchat, Geofencing, Google, YouTube
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22STRATEGIC CAMPAIGNS
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23ACTIVATING MEMBERS ONLINE
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24NON-TRADITIONAL WORKER ORGANIZING
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25BUDGETING IN SMALL AND LARGE LOCALS
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26NEXT STEPS
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Sessions recommended192026
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