First 20 Topics Framework (public)
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This is a free resource from the book Content Machine. To grab the book, more resources and our private community, visit:
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http://contentmachine.com
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First 20 Topics Framework
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About:Use this framework for coming up with your first 20 broad content ideas.
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How to use:Mouse over 'File' in the top left and choose 'Make a copy' to make your own copy of this file. For each source in the list, follow the instructions and find 1 broad content idea to add to the right.
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Idea sourceInstructionEnter topic
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TwitterEnter #keyword into twitter search and see what people are discussing
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Google AnalyticsLook at historical top content in GA and write something on a similar topic
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Webmaster ToolsLook at the top search queries in Google Webmaster Tools
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MeetupVisit meetup.com and see what topics are being discussed at local meetups
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Ask audienceUse emails, blog comments or social media to ask what your audience wants
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GuestsAsk guest authors who write for other blogs for ideas
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Personal storyTell your personal story, or stories about staff or customers
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Help deskLog into your help desk and look for common problems
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TrendsVisit Google trends and see what is hot in your industry
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InboxOpen your inbox and look for emails from customers to find common questions
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Google Keyword Tool
Use the Google Keyword Tool to find broad topic areas
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Forum / groupUse forums, or social media groups to see what people are discussing
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CompetitorVisit your competitors or put them into buzzsumo to see what posts are doing well
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BuzzsumoUse buzzsumo.com and search for broad keywords to find more topics
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Top industry blogsVisit top industry blogs, see what they are covering
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Thought leadersUse Twitter to search for industry thought leaders and see what they are sharing
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AmazonVisit Amazon.com and look at the topics of popular books or the comments about those books
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QuoraPut broad keyword into Quora to see the sorts of questions people have
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RedditFind a subreddit for your niche and look at the trending threads
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PodcastsListen to some of the top podcasts in your niche and see what people are talking about
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First 20 Topics Framework