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Case InputsPricing Options w/Active HH ConversionDisplay OptionsOmni Activation Options
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PricesActive Pen.Active HHsActive UnitsUnits per HHArea of StoreBonus LiftFeeSearchEmailPrintSocialCoupon
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Active HHs 550,000 $4.796.2% 34,100 35,8051.05Bakery (Home)100%$0$0$0$2,000$0$0
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Lapsed HHs 250,000 $4.3911.4% 62,700 68,3431.09Deli110%$25,000$1,000$4,500$8,000$5,500$7,500
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New HHs 2,200,000 $3.9916.7% 91,850 111,1391.21Entryway120%$45,000$2,000$9,000$11,000$15,000
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$3.7919.3% 106,150 133,7491.26Action Alley135%$75,000$3,000
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$4,000
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$5,000
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PricingCombined Solver
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SegmentPriceHHs PurchasingUnits per HHUnits SoldTotal RevenueBig Island MarginBI Gross ProfitKH Gross RevenueTrade SpendTrade Budget$85,000
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Active$4.7934,1001.0535,805$171,50650%$85,753$98,285$12,532Less Trade Spend-$13,053
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Lapsed$4.794051.05425$2,03750%$1,018$1,167$149Trade Remainder$71,947
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New$4.791,0131.051,063$5,09250%$2,546$2,918$372Activation Budget$20,000
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35,518$89,318$102,370$13,053Less Activation Spend-$2,000
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OmnichannelDisplay Fee$0
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ActivationBudgetCPMImpressionsDisplay BonusBase ConversionLapsed MultiplierNew MultiplierLapsed HHsNew HHsLess Negotiated Discount$0
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Search$03 - 100%0.01%1.401.10 - - Net Display Spend$0
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Email$09 - 100%0.25%1.001.40 - - $89,947
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Print Media$2,00040 50,000 100%1.35%0.601.50 405 1,013
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Social/Influencer$055 - 100%1.60%1.101.70 - -
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Coupon$075 - 100%1.75%1.801.30 - -
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Total$2,000 50,000 405 1,013
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