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Campaign Launch Checklist
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Complete all items before any campaign goes live | amrfarag404.com
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Campaign: _______________ Platform(s): _______________ Launch Date: ________________ Media Buyer: ________________________
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✓Checklist ItemOwnerNotes / Link
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 SECTION 1: PRE-LAUNCH STRATEGY
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Campaign objective defined (leads / sales / traffic / awareness)Media Buyer
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Target audience documented (age, location, interests, behaviors)Media Buyer
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Budget allocated per platformMedia Buyer
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KPI targets set: CPL, ROAS, CPA, or CPMMedia Buyer
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Competitor ads reviewed in Meta Ad Library and Google TransparencyMedia Buyer
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Landing page live, tested on mobile, and loading under 3 secondsMedia Buyer / Dev
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Offer / promotion confirmed with client or sales teamAccount Manager
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 SECTION 2: TRACKING & TECHNICAL SETUP
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Meta Pixel installed and firing correctly on all key pagesMedia Buyer / Dev
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Meta Conversions API (CAPI) configured and events verifiedMedia Buyer / Dev
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Google Ads conversion tracking set up and test conversion firedMedia Buyer / Dev
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Google Tag Manager configured - all tags publishing correctlyMedia Buyer / Dev
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TikTok Pixel installed and verified (if applicable)Media Buyer / Dev
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Snapchat Pixel installed and verified (if applicable)Media Buyer / Dev
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UTM parameters defined and consistent across all adsMedia Buyer
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Thank you / confirmation page exists for conversion trackingDev
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Test conversion fired and verified in each ad platformMedia Buyer
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 SECTION 3: CREATIVE & COPY
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Ad creatives designed in correct sizes per platformDesignerMeta: 1080x1080, 1080x1920 | Google: 1200x628
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Ad copy written: headline, primary text, description, CTACopywriter
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Minimum 3 creative variations ready for A/B testingDesigner
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Video ads have captions / subtitlesDesigner
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Brand guidelines followed: logo, colors, fontsDesigner
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CTA button selected and matches landing page offerMedia Buyer
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Creatives reviewed and approved by client or account managerAccount Manager
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 SECTION 4: CAMPAIGN SETUP IN AD PLATFORM
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Campaign objective matches business goal (not just traffic)Media Buyer
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Audience targeting configured: demographics, interests, exclusionsMedia Buyer
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Budget set correctly: daily vs lifetime, correct currencyMedia Buyer
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Bid strategy selected and appropriate for campaign stageMedia Buyer
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Ad scheduling configured if needed (dayparting)Media Buyer
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Ad placements reviewed and confirmed (auto vs manual)Media Buyer
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Frequency cap set for awareness campaignsMedia Buyer
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All ads named using agreed naming conventionMedia Buyer
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 SECTION 5: FINAL QA BEFORE LAUNCH
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All ads previewed on desktop and mobile before publishingMedia Buyer
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Destination URLs tested - all landing pages loading correctlyMedia Buyer
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No spelling errors in any ad copy or headlinesMedia Buyer
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Client / account manager sign-off receivedAccount Manager
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Campaign start date and time confirmed in ad platformMedia Buyer
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First-day monitoring scheduled: check account at 9am day after launchMedia Buyer
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amrfarag404.com | Need help with your creative strategy? Book a free call.
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