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Who Are You?
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What is your company misson statement: This sentence or two should explain your company goals. It should also weave in some information about what your organization is and why it exist.
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What is your company misson statement: This sentence or two should explain your company goals. It should also weave in some information about what your organization is and why it exist.
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What's your 30-second elevator pitch -- or -- why do you do what you do?
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How is your brand priced compared to the market? How are you positioned?
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Senses and Feelings
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Five words that represent your brand: Think about your brand’s personality. How would you describe it?
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Is there a unique story behind your business or business name or current logo?
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What attributes and/or emotions do you want associated with your brand?
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