SEO Audit Template

	A	B	C
1	Component	Question	Notes

2	Is the website content secure and accessible?	What type of SSL certificate covers the website?
3		Is the website accessible for those who have hearing or seeing impairments?
4		Is the website viewable and easily used on a mobile device (tablet/smartphone)?
5		Are URLs optimized to drive traffic using the targeted keyword?
6		Are products placed in a correct category/sub-category relationship?
7		Are pages organized in a clear hierarchical manner?
8		Is the domain correctly configured canonically in search engines?
9		Is there a clickable phone number placed correctly on the site?
10		Are contact forms workable and configured correctly for easy use on desktop, smartphone, and tablet?
11		Are color schemes and graphics on the site easy to see on desktop, smartphone and tablet?
12		Are there any BROKEN LINKS on the site (404 pages)?
13		Are search engines correctly directed to find content that has been moved? (301 redirects)
14		Are their trust symbols on the website to make users feel safe entering their personal information.
15		Is the robots.txt file configured to allow pages of the site to be indexed correctly?
16		Are there any other issues on the website that affect security and accessibility?
17		Is the technology stack (server, DNS, etc) correctly configured to deliver content and a secure browsing experience to website visitors?
18		Do I have sliders or banners on my website that detract from people finding content easily?
19	Do search engines like the content of the website?	Are title tags and meta descriptions on the website configured to tell search engines and visitors what the page is about?
20		Are header tags configured on the website to make sure that content is skimmable and readable?
21		Does the website content pass readability checks?
22		Are keywords correctly aligned with the pages of the website?
23		Are there compelling calls to action and banners placed appropriately on the website?
24		Does link equity pass equally between the most important pages of the website?
25		Are my product descriptions and other website content original and unique?
26		Are all of my pages/products mapped to categories that make sense?
27		Are there “blogs” or “articles” on the website that adequately market my products?
28	Link Austerity/Backlinks	My website domain authority is growing at a reasonable pace.
29		I have an outreach plan in place to attract more backlinks to my website.
30		The majority of websites that link to mine are reputable and increase by brand reputability.
31		The majority of websites that link to me use keywords that relate to the products or services that I sell.
32		My agency or my internal team does not use manipulative link building practices to increase my Google ranking.
33		No one is doing “harmful SEO” to decrease my ranking potential.
34		The websites that link to mine are not listed on any email blacklists.
35		My backlinks include press releases, guest blogs, and reviews that are representative of people’s experience with my products and services.
36		I am included on major review websites, like TrustPilot and the BBB.
37		My agency/marketing team has a plan to audit backlinks quarterly, monthly or yearly.
38	Performance Audit	Important goals on my website are within 2 to 3 clicks of the homepage.
39		Categories and subcategories are sortable by most popular, price, variants, etc.
40		Do I have an easy, distraction free checkout on my website?
41		Does Google Analytics track my sales funnel?
42		Do I collect emails at relevant points throughout my sales funnel?
43		Do customers have the option of creating an account or checking out as a guest?
44		Do customers that check out as a guest have the option of creating an account later?
45		Do my products promote themselves with customer reviews? Do I give customers the options to review individual products?
46		Do I consistently cross sell and upsell related products?
47		Is my shopping cart technology correct for my business and customers?
48		Are my shipping lead times consistent with my industry?
49		Is shipping easy and hassle-free for my customers?
50		Does my refund policy make sense?
51		How do I gain back my customers that get frustrated while checking out?
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