SEO Audit Template
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ComponentQuestionNotes
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Is the website content secure and accessible? What type of SSL certificate covers the website?
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Is the website accessible for those who have hearing or seeing impairments?
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Is the website viewable and easily used on a mobile device (tablet/smartphone)?
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Are URLs optimized to drive traffic using the targeted keyword?
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Are products placed in a correct category/sub-category relationship?
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Are pages organized in a clear hierarchical manner?
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Is the domain correctly configured canonically in search engines?
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Is there a clickable phone number placed correctly on the site?
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Are contact forms workable and configured correctly for easy use on desktop, smartphone, and tablet?
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Are color schemes and graphics on the site easy to see on desktop, smartphone and tablet?
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Are there any BROKEN LINKS on the site (404 pages)?
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Are search engines correctly directed to find content that has been moved? (301 redirects)
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Are their trust symbols on the website to make users feel safe entering their personal information.
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Is the robots.txt file configured to allow pages of the site to be indexed correctly?
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Are there any other issues on the website that affect security and accessibility?
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Is the technology stack (server, DNS, etc) correctly configured to deliver content and a secure browsing experience to website visitors?
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Do I have sliders or banners on my website that detract from people finding content easily?
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Do search engines like the content of the website?
Are title tags and meta descriptions on the website configured to tell search engines and visitors what the page is about?
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Are header tags configured on the website to make sure that content is skimmable and readable?
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Does the website content pass readability checks?
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Are keywords correctly aligned with the pages of the website?
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Are there compelling calls to action and banners placed appropriately on the website?
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Does link equity pass equally between the most important pages of the website?
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Are my product descriptions and other website content original and unique?
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Are all of my pages/products mapped to categories that make sense?
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Are there “blogs” or “articles” on the website that adequately market my products?
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Link Austerity/BacklinksMy website domain authority is growing at a reasonable pace.
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I have an outreach plan in place to attract more backlinks to my website.
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The majority of websites that link to mine are reputable and increase by brand reputability.
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The majority of websites that link to me use keywords that relate to the products or services that I sell.
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My agency or my internal team does not use manipulative link building practices to increase my Google ranking.
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No one is doing “harmful SEO” to decrease my ranking potential.
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The websites that link to mine are not listed on any email blacklists.
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My backlinks include press releases, guest blogs, and reviews that are representative of people’s experience with my products and services.
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I am included on major review websites, like TrustPilot and the BBB.
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My agency/marketing team has a plan to audit backlinks quarterly, monthly or yearly.
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Performance Audit Important goals on my website are within 2 to 3 clicks of the homepage.
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Categories and subcategories are sortable by most popular, price, variants, etc.
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Do I have an easy, distraction free checkout on my website?
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Does Google Analytics track my sales funnel?
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Do I collect emails at relevant points throughout my sales funnel?
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Do customers have the option of creating an account or checking out as a guest?
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Do customers that check out as a guest have the option of creating an account later?
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Do my products promote themselves with customer reviews? Do I give customers the options to review individual products?
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Do I consistently cross sell and upsell related products?
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Is my shopping cart technology correct for my business and customers?
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Are my shipping lead times consistent with my industry?
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Is shipping easy and hassle-free for my customers?
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Does my refund policy make sense?
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How do I gain back my customers that get frustrated while checking out?
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