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Annex A
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Membership Service for Celtic Supporters £1
SubsMonthsMembersIncome
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£1125000£60,000
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CategoryNumbersSubsFrequencyIncome£11210000£120,000
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Monthly£11220000£240,000
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SB Holders20,000£112£240,000£11225000£300,000
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Celtic Diaspora20,000£112£240,000£11230000£360,000
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Total£480,000£11240000£480,000
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£11245000£540,000
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£11250000£600,000
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Income Related Assumptions
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SB Holders:
Set at 20,000 and willing to pay £1 a month for communication services that make them feel they are a part of Celtic rather than apart from Celtic
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Celtic Diaspora
Set at 20000 and have a strong Celtic connection that they wish to make tangible in return for feeling as involved in Celtic as the
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in a relationship where Celtic engage with ALL of them as more than customers but fok with a passion
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for Celtic and the ethos on which we were founded
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Subscriptions
Obviously cost should not be a barrier to membership but £1pm should be affordable to the majority. Unwaged would not have to pay.
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Spending Assumptions
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Admin£50,000
2 Full Time staff at £25k pa to deal with members concerns, administer data base,
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Analysts £70,000
2 at £35k to monitor views expressed on Celtic Social Media and categorise for members to prioritise pursuing.
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Manager £40,000
One ne at £40k to manage the sevice overall
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IT support £40,000
To administer office systems and maintain the portal.
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Rent £9,000
Based on £18 per square feet and 100 square feet for 5 staff for office in central Glasgow
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Supporters£10,000
Representative Celtic support groups & blogs receive financial support for costs of working with The Portal to make model work.
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Portal Build£50,000
A guestimate that needs more information when evaluating the busines case
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Total Spend£269,000
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Balance£211,000
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Legal Advice£200,000
A key component is having legal advice on Company Law 2006 or Sports Law etc that requires Directors to take interests of small shareholders into account.
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Balance£11,000
Could be directed to charity of member choice perhaps with advice from The Foundation
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Core Assumption
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The key assumption is that improved communications between the support will make them feel involved whatever their situation and entice 40,000 to join. If only 20,000 double the sub to £2
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The feedback from a base that is viewed as taking supporters concerns into account can replac/inform The Celtic Supporters Forum where Celtic meet supporters.
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Comment : This proposed business case needs the assumptions especially on member numbers to be tested
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but based on the foregoing assumptions it does not look like a business that would fail
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A model from 2011 that could be adapted as a basis for creating a portal can be viewed at
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https://docs.google.com/presentation/d/1uTbC5m713b3vkmiiH4cM4YMlaRpHUFgsttXYOsLbdOM/edit?usp=sharing
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