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PRE-LAUNCH
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General ChecklistNotes
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XRemove all Lorem Ipsum text
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Proofread site copy for grammar and spelling errors
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All links are working correctly
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Confirm contact details are correct throughout site
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Video and audio items are correct and formatted properly
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PDF files are properly linked and proofed
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404 page is created or customized
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Old website URLs are 301 redirected to new URLs
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Be sure all required licenses for images, fonts, plugins, etc. are on file
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Confirm client Gravatars are set up for their email address
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Google Maps API setup & configured
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Design ChecklistNotes
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Images are correct and have been optimized for the web (resize all large images)
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Site previewed in Chrome
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Site previewed in Firefox
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Site previewed in Safari
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Responsive design tested at standard phone sizes
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Responsive design tested at standard tablet sizes
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Website favicon is working
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Header (or company logo) is linked to home page
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Create web pages according to the AMP specification.
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Functionality ChecklistNotes
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Page load time is 3 seconds or less
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All forms are submitting data correctly
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All forms are emailing to correct address
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All forms display correct message or redirection on submit
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All external hyperlinks open in a new tab
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Social media icons are working
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Social sharing is working correctly
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SEO ChecklistNotes
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All pages and posts have a unique title, fewer than 70 characters
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All pages and posts have unique meta descriptions, fewer than 156 characters (2017 Google Standard) or 300 characters (2018 Google Standard)
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All images have alt tags populated
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Request & assign an SSL certificate (For HTTPS – Secured Socket Layer)
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Plug-Ins ChecklistNotes
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Install and activate an SEO plugin (e.g. Wordpress SEO by Yoast All-in-One SEO Pack). $$ for Premium
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Install and activate a form capture plugin (e.g. Contact Form 7, Gravity Forms, Ninja Forms)
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Install and activate a list management plugin (e.g. ESP Integration, Flamingo)
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Install and activate Google Tag Manager plugin
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Install and activate Simple 301 Redirects plugin
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Install and activate Duplicate Page plugin
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Install and activate Video Tutorials plugin
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Wordpress Settings ChecklistNotes
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General: Confirm Site Title and Site Tagline are correct
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General: Confirm time zone is correct
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General: Confirm admin email address is correct
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Writing: Confirm Default Post Category is correct; if not, create default category
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Discussion: Confirm comment settings and comment moderation settings
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Permalinks: Confirm permalink settings are not Default for SEO purposes
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