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2 | # | Topic | Action | ||||||||||||||||||||||||
3 | 1 | Integrations | Building integrations between your product and others to complement them is a fantastic way to obtain new leads and grow. | ||||||||||||||||||||||||
4 | 1.1 | List and research any popular products you can integrate with. Research your competitors, what add-ons do they have? | |||||||||||||||||||||||||
5 | 1.2 | Check if those products have a dedicated page to feature you. How crowded are those pages? Popularity comes first; | |||||||||||||||||||||||||
6 | 1.3 | Contact them to make sure they are taking new applications. What’s the process? Make sure they are not making ONLY in-house integrations; | |||||||||||||||||||||||||
7 | 1.4 | Prepare landing page featuring integration. This page is splendid for your SEO, plus it makes sense to use this page as a backlink from the integration one; | |||||||||||||||||||||||||
8 | 1.5 | Prepare texts and screenshots for the partner page. They should be made thoroughly as any adjustment may take time; | |||||||||||||||||||||||||
9 | 1.6 | Write a blog post on a new integration. | |||||||||||||||||||||||||
10 | 2 | Free Account for Bloggers | Popular bloggers can be just as influential as PR agencies. Reach out to the top notch bloggers and offer them a free account in exchange for a review. | ||||||||||||||||||||||||
11 | 2.1 | Make a list of the most relevant and popular blogs and contact them with an offer | |||||||||||||||||||||||||
12 | 2.2 | Simultaneously, build a standalone landing page listing all the details and terms like ours and feature this deal on most relevant pages e.g. Pricing, thus providing your prospects to reduce their monthly bill; | |||||||||||||||||||||||||
13 | 2.3 | Prepare a detailed list of requirements in order to facilitate a self-application process | |||||||||||||||||||||||||
14 | 3 | Influence Marketing | Go through YouTube and search for popular channels/influencers in your industry. Offer them a free account or any other attractive deal for shooting a video. | ||||||||||||||||||||||||
15 | 3.1 | Find channels that shoot videos in your industry; | |||||||||||||||||||||||||
16 | 3.2 | Contact a channel owner. Try to reach out to many experts, be ready that some might even not respond to you at all; | |||||||||||||||||||||||||
17 | 3.3 | Schedule a demo with those who are interested. This could help them learn your product faster, and you could highlight core advantages of your product; | |||||||||||||||||||||||||
18 | 3.4 | Offer them a free account and a personalized discount for their audience; | |||||||||||||||||||||||||
19 | 4 | Tools Comparison Pages | Convert people who haven’t yet made up their minds about which company to purchase from. It could be a dedicated landing page or a simple blog post. | ||||||||||||||||||||||||
20 | 4.1 | Prepare a list of your competitors; | |||||||||||||||||||||||||
21 | 4.2 | Make an entirely open and frank comparison of your product against theirs. Polish your post/page SEO; | |||||||||||||||||||||||||
22 | 4.3 | Start the engine of your content car by sharing it on the social media, writing guest posts, featured articles, etc. | |||||||||||||||||||||||||
23 | 5 | “Powered by” Badges | Embeds and badges are among your best bets for going viral. | ||||||||||||||||||||||||
24 | 5.1 | Think about where to put the badge. Don’t slap your logo and a “Powered By” tagline on any random item that you can get populated on other sites. It needs to make sense; | |||||||||||||||||||||||||
25 | 5.2 | Test various forms of it. An excellent piece on this topic in the following blog post ; | |||||||||||||||||||||||||
26 | 6 | Get Listed on ProductHunt | Follow best practices and three hours and countless online conversations later, you may hit over 5,000 unique visitors! | ||||||||||||||||||||||||
27 | 6.1 | Prepare all promo material beforehand (images, screenshots, title and 1st comment); | |||||||||||||||||||||||||
28 | 6.2 | Your product can be published at any stage. Be aware that if somebody post you when you are not ready, you will have to improvise; | |||||||||||||||||||||||||
29 | 6.3 | Find a top hunter who will submit your post. Like Eric Willis or Kevin William David. You can make it yourself too, if you are a maker; | |||||||||||||||||||||||||
30 | 6.4 | Many claim the best time to go live is on Tuesday, 2 am CST. A good chance to get more attention during the week, but at the same time, there is a higher competition; | |||||||||||||||||||||||||
31 | 6.5 | Make a dedicated discount page for hunters. They like free stuff. Proved by our experience; | |||||||||||||||||||||||||
32 | 6.6 | Make sure to provide a swift response on D-day; | |||||||||||||||||||||||||
33 | 7 | Side Project Marketing | Give something valuable away. Some of those who like what you create on the side end up willing to learn more about your core business. The ROI of some side projects might blow your mind away. | ||||||||||||||||||||||||
34 | 7.1 | Try to create something that actually solves a real problem. That’s where your side project marketing plan is going to truly stand out. When you have something that is valuable, it will likely to last far longer than a blog post; | |||||||||||||||||||||||||
35 | 7.2 | Side project is something that should be done on the side, that means it needs to be something that is relatively quick and easy to get done; | |||||||||||||||||||||||||
36 | 7.3 | You could kickstart on ProductHunt or Hacker News; | |||||||||||||||||||||||||
37 | 8 | Share to Extend Trial | On the last day of your trial period, ask people either purchase or request to have an account’s expiry date extended in exchange for sharing on Twitter or Facebook. | ||||||||||||||||||||||||
38 | 8.1 | Write a share script. You can check if somebody has already mentioned you, what tweets got the most likes and retweets; | |||||||||||||||||||||||||
39 | 8.2 | Make a dedicated page for users where they appear after a share; | |||||||||||||||||||||||||
40 | 8.3 | Think of what is the best place in the product to put a link to that page; | |||||||||||||||||||||||||
41 | 9 | Customer Referral Program | Customer references are among the most sustainable and cost-effective ways to grow a business. | ||||||||||||||||||||||||
42 | 9.1 | Make it clear that your referral program is easy, that everything is above board, and that your customers have a lot to gain from it; | |||||||||||||||||||||||||
43 | 9.2 | Figure out the best time within a client stage to ask them to make a referral; | |||||||||||||||||||||||||
44 | 9.3 | Other services that offer a ready solution for your referral system, ex. Referral SaaSquatch, Ambassador, ReferralCandy. | |||||||||||||||||||||||||
45 | 9.4 | Send a personal “thank you” message to each customer that conveys your enthusiasm and appreciation for their referral; | |||||||||||||||||||||||||
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