List of Actionable Growth Hacks
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1IntegrationsBuilding integrations between your product and others to complement them is a fantastic way to obtain new leads and grow.
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1.1List and research any popular products you can integrate with. Research your competitors, what add-ons do they have?
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1.2Check if those products have a dedicated page to feature you. How crowded are those pages? Popularity comes first;
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1.3Contact them to make sure they are taking new applications. What’s the process? Make sure they are not making ONLY in-house integrations;
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1.4Prepare landing page featuring integration. This page is splendid for your SEO, plus it makes sense to use this page as a backlink from the integration one;
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1.5Prepare texts and screenshots for the partner page. They should be made thoroughly as any adjustment may take time;
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1.6Write a blog post on a new integration.
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Free Account for Bloggers
Popular bloggers can be just as influential as PR agencies. Reach out to the top notch bloggers and offer them a free account in exchange for a review.
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2.1Make a list of the most relevant and popular blogs and contact them with an offer
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2.2Simultaneously, build a standalone landing page listing all the details and terms like ours and feature this deal on most relevant pages e.g. Pricing, thus providing your prospects to reduce their monthly bill;
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2.3Prepare a detailed list of requirements in order to facilitate a self-application process
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3Influence MarketingGo through YouTube and search for popular channels/influencers in your industry. Offer them a free account or any other attractive deal for shooting a video.
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3.1Find channels that shoot videos in your industry;
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3.2Contact a channel owner. Try to reach out to many experts, be ready that some might even not respond to you at all;
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3.3Schedule a demo with those who are interested. This could help them learn your product faster, and you could highlight core advantages of your product;
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3.4Offer them a free account and a personalized discount for their audience;
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4Tools Comparison PagesConvert people who haven’t yet made up their minds about which company to purchase from. It could be a dedicated landing page or a simple blog post.
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4.1Prepare a list of your competitors;
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4.2Make an entirely open and frank comparison of your product against theirs. Polish your post/page SEO;
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4.3Start the engine of your content car by sharing it on the social media, writing guest posts, featured articles, etc.
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5“Powered by” BadgesEmbeds and badges are among your best bets for going viral.
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5.1Think about where to put the badge. Don’t slap your logo and a “Powered By” tagline on any random item that you can get populated on other sites. It needs to make sense;
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5.2Test various forms of it. An excellent piece on this topic in the following blog post ;
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Get Listed on ProductHunt
Follow best practices and three hours and countless online conversations later, you may hit over 5,000 unique visitors!
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6.1Prepare all promo material beforehand (images, screenshots, title and 1st comment);
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6.2Your product can be published at any stage. Be aware that if somebody post you when you are not ready, you will have to improvise;
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6.3Find a top hunter who will submit your post. Like Eric Willis or Kevin William David. You can make it yourself too, if you are a maker;
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6.4Many claim the best time to go live is on Tuesday, 2 am CST. A good chance to get more attention during the week, but at the same time, there is a higher competition;
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6.5Make a dedicated discount page for hunters. They like free stuff. Proved by our experience;
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6.6Make sure to provide a swift response on D-day;
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7Side Project MarketingGive something valuable away. Some of those who like what you create on the side end up willing to learn more about your core business. The ROI of some side projects might blow your mind away.
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7.1Try to create something that actually solves a real problem. That’s where your side project marketing plan is going to truly stand out. When you have something that is valuable, it will likely to last far longer than a blog post;
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7.2Side project is something that should be done on the side, that means it needs to be something that is relatively quick and easy to get done;
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7.3You could kickstart on ProductHunt or Hacker News;
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8Share to Extend TrialOn the last day of your trial period, ask people either purchase or request to have an account’s expiry date extended in exchange for sharing on Twitter or Facebook.
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8.1Write a share script. You can check if somebody has already mentioned you, what tweets got the most likes and retweets;
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8.2Make a dedicated page for users where they appear after a share;
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8.3Think of what is the best place in the product to put a link to that page;
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9
Customer Referral Program
Customer references are among the most sustainable and cost-effective ways to grow a business.
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9.1Make it clear that your referral program is easy, that everything is above board, and that your customers have a lot to gain from it;
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9.2Figure out the best time within a client stage to ask them to make a referral;
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9.3Other services that offer a ready solution for your referral system, ex. Referral SaaSquatch, Ambassador, ReferralCandy.
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9.4Send a personal “thank you” message to each customer that conveys your enthusiasm and appreciation for their referral;
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