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CategoryIssueDescriptionProposed solutionPriorityReferences
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*CrawlabilityResponse Codes: External Client ErrorExternal URLs with a client-side error. This indicates a problem occurred with the URL request and can include responses such as 400 bad request, 403 Forbidden, 404 Page Not Found, 410 Removed, 429 Too Many Requests and more. A 404 'Page Not Found' is the most common, and often referred to as a broken link. View URLs that link to errors using the lower 'inlinks' tab and export them in bulk via 'Bulk Export > Response Codes > External > Client Error (4xx) inlinks'.All links on a website should ideally resolve to 200 'OK' URLs. Errors such as 404 broken links should be updated so users are taken to the correct URL, or removed. A 403 forbidden error occurs when a web server denies access to the SEO Spider's request and can often be resolved by switching the user-agent to Chrome via 'Config > User-Agent'. If they can be viewed in a browser, then it's often not an issue.2External Client Error
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*CrawlabilityResponse Codes: Internal Redirection (3XX)Internal URLs which redirect to another URL. These will include server-side redirects, such as 301 or 302 redirects (and more). View URLs that link to redirects using the lower 'inlinks' tab and export them in bulk via 'Bulk Export > Response Codes > Internal > Redirection (3xx) inlinks'.Ideally all internal links would be to canonical resolving URLs, and avoid linking to URLs that redirect. This reduces latency of redirect hops for users, and enhanced efficiency for search engines.1Internal Redirection
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*On page ranking factorsPage Titles: Over 60 CharactersFrom an SEO perspective, the page title tag (located in the head of an HTML document) is one of the most crucial content areas, given that the title announces or describes very briefly the content found on the corresponding page. Apart from the fact that search engines treat this piece of content with the highest priority possible, it is used in several other ways, for instance, in the title bar of the browser or as the anchor text of the SERP snippet corresponding to your page.
A page title that is too long will truncate in the search results - this could cut off an important keyword that would drive click throughs		Optimise for a shorter title that is still keyword optimised.1Page Titles over 60 Characters
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*On page ranking factorsPage Titles: Below 30 CharactersPages which have page titles under the configured limit. This isn't necessarily an issue, but it does indicate there might be room to target additional keywords or communicate your USPs.Consider updating the page title to take advantage of the space left to include additional target keywords or USPs.2Page Titles: Below 30 Characters
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*On page ranking factorsDuplicate Page TitlesPages which have duplicate page titles. It's really important to have distinct and unique page titles for every page. If every page has the same page title, then it can make it more challenging for users and the search engines to understand one page from another.Update duplicate page titles as necessary, so each page contains a unique and descriptive title for users and search engines. If these are duplicate pages, then fix the duplicated pages by linking to a single version, and redirect or use canonicals where appropriate.2Duplicate Page Titles
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*On page ranking factorsDuplicate H2 TagsPages which have duplicate <h2>s. It's important to have distinct, unique and useful pages. If every page has the same <h2>, then it can make it more challenging for users and the search engines to understand one page from another.

The Duplicate H2 is "Breadcrumb" which appears to be in the code and not so much on the page.		Update duplicate <h2>s as necessary, so important pages contain a unique and descriptive <h2> for users and search engines. If these are duplicate pages, then fix the duplicated pages by linking to a single version, and redirect or use canonicals where appropriate.1Duplicate H2's
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*On page ranking factorsH1 DuplicatePages which have a missing <h1>, the content is empty or has a whitespace. The <h1> should describe the main title and purpose of the page and are considered to be one of the stronger on-page ranking signals.Ensure important pages have concise, descriptive and unique headings to help users, and enable search engines to score and rank the page for relevant search queries.1H1 Duplicate
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*On page ranking factorsMissing Meta descriptions32.33% of websites Meta Descriptions Missing.
Though meta descriptions don't have a direct influence on rankings, they are used by search engines to display your page's description in search results. A good description helps users know what your page is about and encourages them to click on it. If your page's meta description tag is missing, search engines will usually display its first sentence, which may be irrelevant and unappealing to users.		Create optimised meta descriptions1Missing Meta Descriptions
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*On page ranking factorsMeta Descriptions: Over 155 CharactersPages which have meta descriptions over the configured limit. Characters over this limit might be truncated in Google's search results.Write concise meta descriptions to ensure important words are not truncated in the search results, and not visible to users.2Meta Descriptions over 155
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*On page ranking factorsMeta Descriptions: Below 70 CharactersPages which have meta descriptions below the configured limit. This isn't strictly an issue, but an opportunity. There is additional room to communicate benefits, USPs or call to actions.Consider updating the meta description to take advantage of the space left to include additional benefits, USPs or call to actions to improve click through rates (CTR).2Meta Descriptions below 70
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*Usability factorsMobile SpeedCLHSS gets a rating of 52/100 for Mobile Speed.

This indicates that the site requires attention to attain optimal speeds for mobile.
Page (HTML) load speed is one of the most important ranking factors. Google takes pagespeed into consideration in its ranking algorithm. This means that a low ranking speed could hinder your websites ability to rank well on Google.		Core Web Vitals: Failed1https://pagespeed.web.dev/analysis/https-med-umn-edu-clhss/o0jmmut808?form_factor=mobile
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*Usability factorsDesktop SpeedCLHSS gets a rating of 88/100 for Desktop Speed.

Fast-loading pages positively affect user experience and may increase your conversion rates.
Please note that "page load speed" usually refers to the amount of time it takes for a web page to be fully rendered by a browser.		Core Web Vitals: Failed1https://pagespeed.web.dev/analysis/https-med-umn-edu-clhss/o0jmmut808?form_factor=desktop
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