AIA WMR Priorities Matrix
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PRIORITIES
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TopicIdentifiedLast Update
Strategic Plan Alignment
ResourcesAIA Staff ContactPreliminary Findings / Comments
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PROSPERITY: Promote architecture as city draw (tourism, Chamber of Commerce, etc.) - National Architecture WeekMay 16Mar 17OutreachCenter for Architecture Summit "Doors Open Denver”
Strategic Councilstudy group focus 2017
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PROSPERITY: Help architects better demonstrate/communicate their value (marketing and communication skills)May 16Sep 16RelevanceBest Practices Committeebestpractices@aia.orgAIA provides resources for best practices, compiled from members, component resources and published articles: http://www.aia.org/practicing/bestpractices/index.htm
and http://www.aia.org/practicing/bestpractices/AIAB104919
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DIVERSITY: AIA messaging to include broad groups of peopleMay 16Mar 17OutreachDigital Transformation, Diversity CouncilAnn Novakowski (202) 626-7384, transform@aia.org MJ Calloway, Director, Diversity & Inclusion, 202-626-7471, MarciaCalloway@aia.orgNew Websitefeatures ‘I AM AIA’, ‘I Look Up Campaign’. Continued progress on Digital Transformation with updates provided at Grassroots 17. (Stock photos to be replaced with real member images.)
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DIVERSITY: Get architecture into K-12 curriculum. Early elementary school outreach for inclusion of broader groups of people.May 16Mar 17OutreachK-12 Task Force, Diversity Council (K-12 Sub-Committee), Equity Commission
Equity + Future of Architecture,
Diversity and Inclusion Staff
Damon Leverett, Managing Director, Diversity & Emerging Professionals Engagement, 202-626-7458, DamonLeverett@aia.org
MJ Calloway, Director, Diversity & Inclusion, 202-626-7471, MarciaCalloway@aia.org
Cross team meetings with Education to determine efficiencies, initiatives and continued champions/longevity.K-12 Task Forcedetermined need/resources, approved by Board end of 2016. Curriculum and infiltration approach under way.
Diversity Council:compiling a database of programs around the country, with contacts and relevant information. https://www.aia.org/pages/24306-diversity-council
Equity Commission: presented initiatives and request for resources, approved by Board end of 2016. Summary found here: http://aiad8.prod.acquia-sites.com/sites/default/files/2017-01/Diversity-EquityDiversityInclusionCommission-FINAL.pdfEquity+Future of ArchitectsBoard Committee formed to undertake initiatives identified, kick off in Feb 2017.
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PROSPERITY
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TopicIdentifiedClosedStrategic Plan AlignmentResourcesAIA Staff ContactPreliminary Findings / Comments
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Job placement and Salaries (how to report gains/compile data)May 16Career PathwaysLocal ComponentsPosted to WMR website: https://aiawmr.org/regional-affairs/regional-job-posting-links/
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Leadership transition within firmsMay 16Career Pathways
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Profitability in professionMay 16InnovationKnowledge Communities, National StaffNeed business coaching, accounting systems, training
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Qualifications Based Selection (resources and advocacy)May 16PolicyAdvocacy CommitteeAIA resources available: http://www.aia.org/advocacy/federal/AIAB090034

http://www.aia.org/advocacy/federal/AIAS078527
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Economic development stimulation (lobbyist and strategic planning)May 16InfluenceAdvocacy CommitteeZachary Hart, Director, Policy zacharyhart@aia.orgPolicy and position statements approved by the AIA Board on various issues: http://www.aia.org/advocacy/publicpolicy/index.htm
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Fee standardization (value and competition)May 16RelevanceAdvocacy Committee
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Small firm resourcesMay 16InnovationCACE Network, Small Firm Roundtable, Small Firm Roundtable Regional RepresentativeMike Potter, Regional Rep 2017-2018, 307-632-4966, mikepotter@bresnan.netThere are several Small Firm resources listed on the "Practicing Architecture" page on the AIA website: http://aia.org/practicing/index.htm
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What does success look like?Research for each topic; Digital Transformation: Easy to find info; Real Success = Propserity on General; Career Chosen not deterred by $$ (or lack thereof)
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VALUE PROPOSITION
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TopicIdentifiedClosedStrategic Plan AlignmentResourcesPreliminary Findings / Comments
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Hook: testimonials and unified messageMay 16Relevance
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Annual report that components can supplementMay 16Market Leadership, RelevanceCathy Rosset working with Phil Simon on how components can best access and make use of it (See comment in Perception)
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Value of AIA credential (beyond monetary)May 16Relevance
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Define member responsibilityMay 16All Objectives
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Template for repeat/follow up info on benefits and opportunitiesMay 16Market Leadership
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National tools and technology to support state/local efforts (buy-in, member retention and recruitment, ILookUp Videos, etc.)May 16Market LeadershipDigital TransformationAnn Novakowski (202) 626-7384, transform@aia.orgForthcoming this summer 2016
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What does success look like?Measurable Value. Marketing toolkit that is specific to the needs of the WMR Region. How can the region receive national resources that can be used as tools for WMR States (i.e. I Look Up videos)
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DIVERSITY “Architecture: Yes, you can!”
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TopicIdentifiedClosedStrategic Plan AlignmentResourcesPreliminary Findings
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Non-standard student engagement supporting architecture as a career - Community College-based "Firm Ready" Candidate program. Frame a program for NCARB through CC programs that can be adopted. Promote alternative paths tp licensure such as "Broadly Based Architect"May 16Career PathwaysFoundationAIA/F Diversity Scholarship, Grants, AIAS. Suggest creating connections with the Coalition of Community College Architecture Programs. CCCAP is an educational organization like ACSA but specifically for 2 year programs.
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NAAB accredited programs within state institutions (ask Roger Schluntz)May 16Career PathwaysNAAB Accreditation CommitteeAIA National currently has an academic engagement program. Ming Ho has visited 24 colleges and universities thus far and meeting with students and professors regarding their needs. Suggest creating connections/linking materials with that of ACSA. Substantial amount of useful data can be found, http://www.acsa-arch.org/resources/data-resources. Could not find a link on AIA website nor on AIAS website
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Diverse representation/presentation - Resources and data from other organizations?May 16OutreachDiversity CouncilMJ Calloway, Director, Diversity & Inclusion, 202-626-7471, MarciaCalloway@aia.orgTwo diversity workshops at Grassroots this year, Unconscious Bias training for the AIA Board, Strategic Council and Diversity Council and currently working on diversity sessions for the 2017 Convention. Include WMR programs - Need to celebrate regional success
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National resources to provide firm policies for work/life balance, including mentorship for inclusion of under-represented groups and paternity leaveMay 16Career PathwaysEquity CommissionDamon Leverett, Managing Director, Diversity & Emerging Professionals Engagement, 202-626-7458, DamonLeverett@aia.orgThe Equity in Architecture Commission is currently considering firm guides. Practice & Prosperity is looking at a benchmarking tool, min & max, for diversity.
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What does success look like?
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PERCEPTION “Architecture: Yes, you can!”
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TopicIdentifiedClosedStrategic Plan AlignmentResourcesPreliminary Findings
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Messaging to the value of diversity and inclusion "Tell the Story!"May 16Career PathwaysDigital Transformation, Diversity Council
Equity Commission
Ann Novakowski (202) 626-7384, transform@aia.org MJ Calloway, Director, Diversity & Inclusion, 202-626-7471, MarciaCalloway@aia.orgCurrently compiling stories from past recipients of the AIA Diversity Scholarship to be published throughout next year in AIA Architect. Equity Commission: presenting initiatives and request for resources to the Board, end of 2016.
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“Future Cities” programs by architectsMay 16Find outcomes and piggyback on existing Future City competition
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Leverage partnerships resources and initiatives (NAAB, NCARB, ALSA, etc.)May 16OutreachNAAB Accreditation Committee, StaffAIA, National Associates Committee [NAC] has a strong connection with NCARB through liaison Harry Falconer. As this connection is through the NAC, it serves primarily to assist Associates, [AXP, ARE…]
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Train future leaders (elective and non-elective) - Need to better promoteMay 16InfluenceAdvocacy Committee - Pilot Program (Matching/Alerts/etc)Ann Dorough, Director, Component Development 202-626-7412, anndorough@aia.org

Pat Harris, Hon. AIA, Director, Component Programs and Events 202-626-7377, pharris@aia.org
Resources available on the AIA Website: http://www.aia.org/components/index.htm

AIA Grassroots/Leadership Conference (www.aia.org/grassroots) with online resources from Leadership Workshops
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Package and distribute National messaging for local useMay 16OutreachCACE is anticipating a presentation at the Convention from the communications team at National about an annual report or similar tool we can all use to add local information.
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Provide tools to differentiate “designer” from architectMay 16Relevance
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Provide earlier exposure of the profession to school-aged children/high school counselors - List of known programs: AZ Kids Build, Architecture Summer Camps, Girl Scout/Boy Scout Outreach (Bill Kurtz), etc. (Ann Tyler help?)May 16Career Pathways, Implementation, InfluenceK-12 Task Force, Diversity Council K-12 Sub-Committee, Equity CommissionDamon Leverett, Managing Director, Diversity & Emerging Professionals Engagement, 202-626-7458, DamonLeverett@aia.orgCross team meetings with Education to determine efficiencies, initiatives and continued champions/longevity, starting in 2016: Task Force: meeting end of 2016 to determine blue sky initiatives, Diversity Council: compiling a database of programs around the country, with contacts and relevant information, Equity Commission: presenting initiatives and request for resources to the Board, end 2016. Two recommended programs:
AIA Florida runs a successful program called AIM (Architects in the Making) and has a toolkit here: http://www.aia.org/aiaucmp/groups/aia/documents/pdf/aiab098857.pdf
University of Cincinnati summer program C.A.M.P (Cincinnati Architecture Mentoring Program) with the local AIA chapter for a week for 8th and 9th graders with professionals and architectural concepts: http://daap.uc.edu/academics/said/arch_camp.html
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