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ABCDE
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Learning PlanPublic Radio BizLab
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Pose a research question:
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FORMAT: How is the content delivered?
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Distribution ChannelFormat DescriptionOpportunity for User ReactionCosts for Duration of Experiment
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CONTENT: What assets are we using/modifying and how?
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AssetCurrent StateWork/Modifications RequiredCosts for Additional Work
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USERS: What groups of people will you target and why?
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GroupPotential Benefits to GroupRationale for Targeting GroupEstimated Size
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STAKEHOLDERS: Who are the participants you will rely on and what do they gain?
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GroupPotential Benefits to GroupWhat We Need from GroupEstimated Size
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BUSINESS MODEL: Who pays for the effects? How and why?
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NameHow Do They Pay?Why Would they Pay?How Much Will they Pay?
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EXPERIMENT DEFINITION: Given the parameters, define 5 or fewer areas to test.
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Experiment CodenameUserStakeholderModel
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EFFECT: What will we measure?
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MetricCurrent Value/StateHypothesis for Achieving Expected ValueExpected Value at End of Experiment
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Learning Plan