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Rubric for Final Paper/Marketing Management Plan
4321 or 0
PurposeIntroduces and presents paper effectively and clearly; central argument is readily apparent to the readerIntroduces and presents paper adequately; central argument is clear throughout the paperIntroduces and presents paper somewhat effectively; writing has a clear argument but may sometimes digress from itIntroduces and presents paper poorly; argument is generally unclear
Development and contentDevelops paper with effective supportive examples; provides a balanced presentation of relevant information and shows a thoughtful, in-depth analysis; reader gains insightsDevelops paper with adequate supportive examples; information displays evidence of a basic analysis; reader gains some insightsDoes not fully develop paper and lacks proper supportive examples; analysis is basic or general; reader gains few insightsPaper is undeveloped or has very few supportive examples; analysis is vague or not evident; reader is confused or may be misinformed
Documentation and supportTopic is supported effectively with legitimate sources that are clearly attributedTopic is generally supported with legitimate sources; attribution is mainly clearAlthough attribution is present and many sources seem to be legitimate, some statements are unsubstantiated and the source of some ideas is unclearAttribution is missing, or sources given are poorly chosen
OrganizationArranges ideas clearly and logically to support the purpose of the paper; ideas flow smoothly and are effectively linked; reader can follow the line of reasoningArranges ideas adequately to support the purpose of the paper; links between ideas are generally clear; reader can follow the line of reasoning for the most partArranges ideas adequately, in general, although ideas sometimes fail to make sense together; reader remains fairly clear about what writer intendsArranges ideas illogically; ideas frequently fail to make sense together; reader cannot identify a line of reasoning and becomes frustrated or loses interest
Writing mechanicsWriting demonstrates a sophisticated clarity, conciseness, and correctnessWriting is accomplished in terms of clarity and conciseness and contains only a few errorsWriting lacks clarity or conciseness and contains numerous errorsWriting is unfocused, rambling, or contains serious errors
APA formatUses APA format accurately and consistentlyUses APA format with minor violationsReflects incomplete knowledge of APA formatDoes not use APA format
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Note: Criteria are evaluated on a 4-3-2-1-0 basis. Total rubric points are converted first to a letter grade and then to a numerical equivalent based on a 0-100 scale.
Scale: 23-24 = A (93-100); 22 = A- (90-92); 21 = B+ (88-89); 17-20 = B (83-87); 16 = B- (80-82); 15 = C+ (78-79); 11-14 = C (73-77); 10 = C- (70-72); 5-9 = D (60-69); 0-4 = F (below 60).
Rubric for Final Paper
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