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2023 Bicycle Industry Revenue Forecast
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Dates used for Google Trends data: last week of February to second week of April (2023 vs 2022)
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Dates used for SEMrush organic traffic data: March 1st and April 1st (2023 vs 2022)
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Dates used for Google Keyword Planner data: March 1st 2022 to March 31st 2023
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Project Overview
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This study uses data from search interest, keyword research, and organic traffic trends to predict how 2023 revenue for the bicycle industry will compare to 2022. Read the full study here.
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Author
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Two Octobers & Brett Woodward
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Data Analyzed
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For a comprehensive look at different areas of the bicycle industry, we analyzed data in the following ways:
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Bicycle: topic - search interest for all queries related to bikes
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Bike shop: topic - search interest for all queries related to bike shops
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Bike shop near me: search term - search interest the specific query "bike shop near me"
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Bike type: topics - search interest for all queries related to 5 top bike categories
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Brands: topics - search interest for all queries related to 4 top brands
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"[brand] [bikes]" search term - search volume for branded queries
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Brand traffic (large) - organic traffic for top bike brand websites
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Brand traffic (medium) - organic traffic for medium sized bike brand websites
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Online retailer traffic - organic traffic for major online retailer websites
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Local shop traffic - organic traffic for large brick and mortar bike shop websites
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