[Two Owls] Facebook Ad Size 2025

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q
1	Ad	Image					Video						Text
2	Ad	Dimension	Aspect Ratio	Maximum File Size	File Format	Note	Dimension	Aspect Ratio	Maximum File Size	File Format	Length	Note	Primary	Headline	Link Description	Hashtag	Note
3	Facebook
4	Facebook Feed 1 Image	1080x1080	1:1	30MB	JPG and PNG								First 125 characters are shown	Max 27 characters	Max 27 characters
5	Facebook Feed 1 Video						Min. 1080x1080	1:1 (desktop + mobile) 4:5 (mobile)	4GB	MP4, MOV, GIF	1s - 241m	Captions optional, sound must-have. No letterboxing, pillar boxing, edit lists, special boxes in file containers.		Max 27 characters	Max 27 characters
6	Facebook Carousel	1080x1080	1:1	30MB	JPG and PNG		Min. 1080x1080	1:1 (desktop + mobile) 4:5 (mobile)	4GB	MP4, MOV, GIF	1s - 241m			Max 32 characters	Max 18 characters		Must have landing page URL
7	Facebook Collection	1080x1080	1:1	30MB	JPG and PNG		Min. 1080x1080	1:1 (desktop + mobile)	4GB	MP4, MOV, GIF	1s - 241m			Max 40 characters			Must have landing page URL
8	Facebook Slideshow	1080x1080	1:1	30MB	JPG and PNG	2-15 images								Max 30 characters
9	Facebook Instant Experience	Width at least 1080								MOV, MP4	<2m
10	Facebook Right Column	1080x1080	1:1	30MB	JPG and PNG									Max 40 characters
11	Facebook Marketplace	1080x1080	1:1	30MB	JPG and PNG								First 125 characters are shown	Max 40 characters	Max 30 characters
12	Facebook Video Feeds						Min. 1080x1080	4:5	4GB	MP4, MOV, GIF	1s - 241m	Captions optional, sound must-have. No letterboxing, pillar boxing, edit lists, special boxes in file containers.		Max 40 characters	Max 30 characters
13	Facebook Business Explore	1080x1080	1:1	30MB	JPG and PNG		Min. 1080x1080	1:1 (desktop + mobile) 4:5 (mobile)	4GB	MP4, MOV, GIF	1s - 241m			Max 27 characters	Max 27 characters
14	Facebook Story	1080x1080	9:16	30MB	JPG and PNG		Min. 1080x1080	9:16	4GB	MP4, MOV, GIF	1s - 2m			Max 40 characters
15	Facebook Reels	1080x1080	1:1	30MB	JPG and PNG	No text recommended	Min. 500x888	9:16	4GB	MP4, MOV	Max. 60s			Max 70 characters
16	Facebook Search	1080x1080	1:1	30MB	JPG and PNG	2-10 images for carousel	Min. 1080x1080	1:1 (desktop + mobile)	4GB	MP4, MOV, GIF	1s - 241m		First 125 characters are shown	Max 40 characters	Max 30 characters
17	Facebook In-stream	1080x1080	1:1	30MB	JPG and PNG		Min. 1080x1080	1:1 or 16:9	4GB	MP4, MOV, GIF	5-10s (mobile) 5-15s (desktop)			Max 40 characters
18	Facebook Audience Network	Min. 398x208	9:16 or 16:9	30MB	JPG and PNG		Min. 398x208	9:16 or 16:9	4GB	MP4, MOV, GIF	1s-2m			Max 40 characters	Max 30 characters
19	Instagram
20	Instagram Feed 1 Image	1080x1080	1:1	30MB	JPG and PNG								First 125 characters are shown	Max 40 characters		Max 30
21	Instagram Feed 1 Video						Min. 1080x1080	4:5	250MB	MP4, MOV, GIF	1s-60m	No captions, sound must-have. No letterboxing, pillar boxing, edit lists, special boxes in file containers.	First 125 characters are shown			Max 30
22	Instagram Carousel	1080x1080	1:1	30MB	JPG and PNG								First 125 characters are shown	Max 40 characters		Max 30
23	Instagram Profile Feed	1080x1080	1:1	30MB	JPG and PNG		Min. 1080x1080	4:5	250MB	MP4, MOV, GIF	1s-120m	No captions, sound must-have. No letterboxing, pillar boxing, edit lists, special boxes in file containers.	First 125 characters are shown	Max 40 characters		Max 30
24	Instagram Explore	1080x1080	1:1	30MB	JPG and PNG		Min. 1080x1080	4:5	250MB	MP4, MOV, GIF	1s-60m
25	Instagram Story	1080x1080	4:5	30MB	JPG and PNG	5 seconds/ image	Min. 1080x1080	4:5	4GB	MP4, MOV, GIF	Max. 60s			Max 125 characters
26	Instagram Reels	1080x1080	4:5	30MB	JPG and PNG		Min. 500x888	9:16	4GB	MP4, MOV, GIF	Max. 15m			Max 72 characters
27	Instagram Explore Home	1080x1080	1:1	30MB	JPG and PNG								First 125 characters are shown	Max 40 characters		Max 30
28	Facebook Messenger
29	Sponsored Message	Min. 1200 x 628	1.91:1	30MB	JPG and PNG								Greeting: Max 300 characters	Image title: max 80 characters	Image subtitile: max 80 characters
30	Messenger Inbox	1080x1080	1:1	30MB	JPG and PNG								First 125 characters are shown	Max 25 characters
31	Messenger Story	1080x1080	4:5	30MB	JPG and PNG		Min. 1080x1080	9:16	4GB	MP4, MOV, GIF	1s-2m	No captions, sound must-have. No letterboxing, pillar boxing, edit lists, special boxes in file containers.	First 125 characters are shown	Max 40 characters
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