8thref Facebook Ads - TREF.ie PUBLIC
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Spreadsheet last updated:
May 7th
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Data collected:May 6st 2018
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Source: Transparent Referendum Initiative (TRI) - www.tref.ie
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Collection method:This data is collected by the WhoTargetsMe plugin - www.whotargets.me - data is filtered to find all ads marked as "IE" for Ireland, and using a list of filter terms to identify ads related to the referendum on the 8th amendment. See www.tref.ie
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Note of "interests":This column is any information that was available to the person seeing the ad explaining why they were shown this ad. It is not a comprehensive list of the targeting for that ad, as that information is currently withheld by the platforms.
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Feeback:
If you have any feedback on the data or the project - email us at: info@tref.ie
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Previous version:April 5th: we have included more information on the ads - on reactions specifically that the tool collects. The old version of the database is still available - it is in the third tab "Ads database old version"
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Gaps in data - NOTE
There are some gaps in the data when Facebook changed the code and WhoTargetsMe were unable to capture ads.
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