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Template based on UX Strategy, by Jaime Levy: https://www.oreilly.com/library/view/ux-strategy/9781449372972/ch04.html
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CompanyURLPurpose of the siteTarget audiencePrimary categoriesContent typesPrimary features/flowsCalls to actionPersonalizationVisual styleStrengthsWeaknesses
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List the company name herePaste the URL hereWhat is the site trying to sell or communicate to its audience?Who is the website trying to reach? What categories of people?What are the top-level navigation categories? (These often signal what the company thinks are the most important or most valuable to their customers.)List the types of content you find: text, videos, images, user-generated content (like comments), etc.Experiment with the site. Where is it directing the audience to go? What do these primary flows highlight about the company?What are the main buttons and urgent messages on the site?What kind of personalization, if any, does the site offer? Are there different views for different user types? Is there member experience?Describe the visual style and tone.What do you think works well about this design?What could be better about this design?
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Competitors
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Frank Leo & Associateshttps://getleo.com/Selling your house is easyPrimarily sellers, free home evaluation at home pageHome page doesnot have a navigation bar. Once you scroll down you will find their home selling process, customer testimonals, featured listings & contact form. Once you click them, it takes to corrsponding page which has navigation bar - Empahsis on selling your existing house
- Video recoomendation by TV personality
- Talk show links
- Support for socio-economic organizations
- Blogs on cities & communities
- Free home evaluation
- Video at the top of each CTA pages explaining the details
- Property search tool
- Buyers & Sellers Guide
- About the team
- Resources - Mortage & Insurance calculator, Land transfer tax calculator		- Home evaluation
- Contact form
- Search bar(not working)
- No account creation option or prompt at home page
- Save search results / favourites only while searching property		Responsive page, color contrast is not that apealing. Hard to find necessary items from home page. - Videos explaining realtor's views can be apealing to some
- Focused on home evaluation & selling properties for sellers rather than buyers
- Schedule property viewing online		 - Navigation bar not in home page
- No property search at home page, need to go to other pages
- Map view of properties is not interactive
- No virtual tours
- Property picture quality not good
- Testimonials don't look verified
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Manjinder Singhhttps://www.manjindersingh.com/Buying & selling househome buyers & sellerssearch for featured listing for home & commercial, contact info, pre-construction listing, sign up & login option,- virtual tour videos
- realtor's ranking in the region
- awards & recognitions		- guides the visitors to current listing
- clear contact information
- highlights featured properties
- home evaluation based on address(not working)
- set up email for preferred listing, virtual tours, contact & enquiry form		- sign up
- home valuation
- contact form
- view more properties		- account creation option or prompt at home page
- Save search results
- daily email listing subscription
Good color contrast, font sizes are not uniform- easy navigation- improper layout
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Sunny Purewalhttps://www.sunnypurewalrealestate.com/Buying & selling househome buyers & sellers- USPs
- Sell & Buy search
- Pre-construction sales
- Commuity wise serach
- Contact form		- Photos of properties
- Customer teestimonial videos
- Awards & recognations
- Google review link
- CTA to create login & become VIP client
- Social media links		- Search properties
- Sell your property
- Recently sold properties
- Free services - land transfer tax calculator, mortgage calculator, home worth		- Sign up / Login
- Search for homes
- Direct phone contact
- Email contact
- USPs about the realtor
- Recetly listed homes
- Testimonials		- account creation option or prompt at home page
- Save search results
- Shows a button "viewed" on already viewed properties
Waterfall design, spefic informations are stacked together - All informations are easily found
- Guides for new home buyers as well as sellers		 -serach button is missing
- There is no special layout for property serach in the home page
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RALPH CIANCIO HOMEShttps://ralphcianciohomes.com/Buying & selling house & commecial propertieshome & commercial properties buyers & sellers- Buying
- Selling
- Contact
- Burger menu consisting of listing, communities, resources 		- Good quality pics
- Accessibility tool
- USPs of realtor & team
- Testimonials, featured listing		- search properties
- contact
- neighborhood search
- featured listing
- podcast videos		- proprty search & schedule showing
- contact form/ schedule one to one with realtor thru calendly		- setting up property tourWaterfall design, spefic informations are stacked together
- good contrast setting		 - simple &clear layout
- sign up for newsletter		- no login or sign up option
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