| A | B | |
|---|---|---|
1 | Who is your target customer? | |
2 | What do they want from a product like yours? | |
3 | Why do they need you? What are they not getting from competitors? | |
4 | ||
5 | What is the need/problem you're solving? Give some explanation if possible, why does it occur and what is the effect of it? e.g. People are unable to do X and this is a problem because then Y happens. | |
6 | ||
7 | Why should a customer care about this problem? Scare me… What can happen? Does it cost them something? How much? Be specific. | |
8 | ||
9 | Is there an interesting story behind why you did this? Why has no one else done this / why are you the people needed to bring it to life? | |
10 | ||
11 | What’s your purpose? Why do you exist? NASA: explore the unknown in air and space, innovate for the benefit of humanity, and inspire the world through discovery. | |
12 | ||
13 | What’s your vision? What does the world look like if you get your purpose right? NASA: lay the intellectual foundation for the robotic and human expeditions of the future while meeting today's needs for scientific information to address national concerns | |
14 | ||
15 | What are your brand values? For each value, give an example of you exhibiting it / the behaviours you expect from your team. | |
16 |